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Communication

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Brigham Young University

Theses and Dissertations

Theses/Dissertations

Gender

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Gender Portrayal In Marvel Cinematic Universe Films: Gender Representation, Moral Alignment, And Rewards For Violence, Kristen Ray Jun 2020

Gender Portrayal In Marvel Cinematic Universe Films: Gender Representation, Moral Alignment, And Rewards For Violence, Kristen Ray

Theses and Dissertations

The Marvel Cinematic Universe (MCU) is the most popular film franchise in terms of box-office dollars. This superhero franchise has the power to influence their vast and dedicated audience greatly regarding gender. Social cognitive theory and cultivation theory shows that MCU movies could influence the gender schemas some people have. Previous research has shown that men are often portrayed as evil and as preparators of violence. Women that are violent are considered unnatural and go against gender stereotypes. Evil women are often portrayed as victims of circumstance or good women that are compelled to be evil for a short time. …


A Content Analysis Of Relationships And Intimacy In Teen Dramas On Television, Sara Valoise Lamb Jul 2018

A Content Analysis Of Relationships And Intimacy In Teen Dramas On Television, Sara Valoise Lamb

Theses and Dissertations

Television programs continue to play a significant role in a teenager's life as they become involved in dating relationships. Adolescence is a pivotal period of life. Teenagers' usage of media, especially television, provides a source of norms and scripts of what a relationship looks like. The portrayals of sexual content in teen programs has become a source of sexual information instead of parents and peers. Many parents are unaware of the sexual content teen programs deliver to their audiences. This study analyzes how teen dramas create expectations through their portrayal of relationships and intimacy on television. Five teen television programs …


But First, Let Me Take A Selfie: A Content Analysis Of Female And Male Celebrity Selfies On Instagram, Maureen Grace Elinzano Mar 2018

But First, Let Me Take A Selfie: A Content Analysis Of Female And Male Celebrity Selfies On Instagram, Maureen Grace Elinzano

Theses and Dissertations

The purpose of this research is to analyze the differences between women and men and their selfies on the popular social media application Instagram. Past research and notions in popular culture show that women take more selfies than men do, and that they place more time and effort into their selfies than men do. The goal is to show that women may not solely do the action of taking and posting selfies and that the stereotype of taking and posting selfies being a feminine action should not be prevalent. We conducted a thorough visual content analysis of selfies on Instagram …


Online Mormon Self-Presentation: Content Analysis Of Mormon.Org And Ldssingles.Com Profiles, Megan Marie Fereday May 2015

Online Mormon Self-Presentation: Content Analysis Of Mormon.Org And Ldssingles.Com Profiles, Megan Marie Fereday

Theses and Dissertations

This study aimed to examine online Mormon self-presentation, specifically in the context of Mormon.org and LDSSingles.com (LDSSO). To examine the different styles of self-presentation used in Mormon.org and LDSSO profiles, this study drew upon self-presentation theory (Goffman, 1959; Jones, 1990; Jones & Pittman, 1982) and analyzed profiles according to Dominick's (1990) definitions of Jones and Pittman's (1982) five self-presentation strategies. In addition, this study examined the relationship between a profile poster's sex and the self-presentation strategies exhibited in his or her Mormon.org or LDSSO profile. Content analysis of 100 (50 male and 50 female) Mormon.org and 100 (50 male and …


America's Heroes And Darlings: The Media Portrayal Of Male And Female Athletes During The 2014 Sochi Games, Matthew K. Curtis May 2014

America's Heroes And Darlings: The Media Portrayal Of Male And Female Athletes During The 2014 Sochi Games, Matthew K. Curtis

Theses and Dissertations

It has been well documented that female athletes receive much less media attention than male athletes, with estimates placing coverage of male athletes at 95% of all sport-related media (Coakley, 1986). While not to that extent, studies focusing on media portrayals of Olympic athletes also confirm that the media dedicates the majority of coverage to male athletes (Duncan, 1990; Duncan & Hasbrook, 1988; Hambrick, Simmons, Greenhalgh, & Greenwell, 2010; Higgs, Weiller, & Martin, 2003; Lee, 1992; Kinnick, 1998; Pfister, 1978). Some evidence suggests that media coverage of female athletes and the recognition of their achievements are slowly increasing (Higgs et …


Gender Differences In Text Messaging, Sara R. Shawcroft Mar 2014

Gender Differences In Text Messaging, Sara R. Shawcroft

Theses and Dissertations

Text messaging is a significant social phenomenon that merits investigation. Communications theories are well suited to this type of research because text messaging serves as both mediated communication and interpersonal communication. This kind of research can also contribute to a deeper understanding of communication differences between genders. The purpose of this study was to ascertain whether there are gender differences in the use of text messaging and, if so, what the differences are. Participants for the study were recruited via convenience sampling. The sample consisted of 27 participants ages 18--35; 14 were female and 13 were male. Data were collected …


Real Men Can Dance, But Not In That Costume: Latter-Day Saints' Perception Of Gender Roles Portrayed On Dancing With The Stars, Karson B. Denney Mar 2011

Real Men Can Dance, But Not In That Costume: Latter-Day Saints' Perception Of Gender Roles Portrayed On Dancing With The Stars, Karson B. Denney

Theses and Dissertations

This thesis attempts to better understand gender roles portrayed in the media. By using Stuart Hall's theory of audience reception (Hall, 1980) the researcher looks into dance and gender in the media to indicate whether or not LDS participants believe stereotypical gender roles are portrayed on Dancing with the Stars." Through four focus groups containing a total of 30 participants, the researcher analyzed costuming, choreography, and judges' comments through the viewer's eyes. From participant responses, the conclusion was made that audience members do perceive stereotypical gender roles on "Dancing with the Stars." Participants felt that costuming was the biggest indicator …