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Factors Contributing To Non-Compliance With Media Regulations Among Tv Operators In Kampala, Uganda, Moses Kasajja Ateng
Factors Contributing To Non-Compliance With Media Regulations Among Tv Operators In Kampala, Uganda, Moses Kasajja Ateng
Theses & Dissertations
This study investigates factors contributing to non-compliance among TV operators towards media regulation as per the 2013 Uganda Communications Commission ACT using the Theory of Planned Behaviour (TPB). In-depth interviews were conducted with TV owners, legal officers, academia, broadcast engineers, managers, business development managers and content producers to establish the factors contributing to non-compliance. The findings show that attitude, subjective norms and perceived behavioural control influence the behaviour of non-compliance. The results will help TV operators and regulator to understand the critical factors that influence non-compliance with media standards among TV operators and there are recommendations to help them improve …