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[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker
[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker
James Pokrywczynski
No abstract provided.
The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley
The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.
A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley
A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.
The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski
The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski
Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski
James Pokrywczynski
No abstract provided.