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Designing Competitive Edge Through Job Ads: A Content Analysis Of Seek.Com.Au, Jan Jervis, Jeffrey Brand
Designing Competitive Edge Through Job Ads: A Content Analysis Of Seek.Com.Au, Jan Jervis, Jeffrey Brand
Jeffrey Brand
Extract: The word ‘design’ appears regularly in all types of dialogue, going far beyond traditional design disciplines. Yet an understanding of design appears dependent on the perceptions assigned by individuals across a wide and varied spectrum of professions. This paper examines the communication discourse on design across Australian businesses by analysing job listings on seek.com.au, a leading employment, recruitment and career portal in Australia and new Zealand. The research questions ask: (1) what design knowledge is requested by employers in their job advertisements; (2) what industries and professions are presented in the design features; and (3) whether design is acknowledged …
Mining Constructivism In The University: The Case Of Creative Mode, Jeffrey Brand, Penny De Byl, Scott Knight, James Hooper
Mining Constructivism In The University: The Case Of Creative Mode, Jeffrey Brand, Penny De Byl, Scott Knight, James Hooper
Jeffrey Brand
Extract: The reconstruction of the modern university is under way, and it extends beyond Massively Open Online Courses (MOOCs). Just as the United Nations Human Settlements Program (UN-Habitat) has re-imagined urban spaces in Minecraft (Mojang, 2011) through the block by block initiative (blockbyblock.org), so too have educators re-imagined the space and meaning of the University Campus. This chapter presents the potential of Minecraft to help students and professors re-think university spaces and university education by presenting a detailed case study of the integration of the standard, unmodified release of Minecraft operating in creative mode into an experimental university class.
Uncoupling Mobility And Learning: When One Does Not Guarantee The Other, Shelley Kinash, Jeffrey Brand, Trishita Mathew, Ron Kordyban
Uncoupling Mobility And Learning: When One Does Not Guarantee The Other, Shelley Kinash, Jeffrey Brand, Trishita Mathew, Ron Kordyban
Jeffrey Brand
Mobile learning was an embedded component of the pedagogical design of an undergraduate course, Digital media and society. In the final semester of 2010 and the first semester of 2011, 135 students participated in an empirical study inquiring into their perceptual experience of mobile learning. To control for access to technology, an optional iPad student loan scheme was used. The iPads were loaded with an electronic textbook and a mobile application of the learning moderation system. Eighty students participated in ten-person focus groups. Feedback on mobility and the electronic text was positive and optimistic. However, the majority of students were …
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jeffrey Brand
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Case Study: Australia's Computer Games Audience And Restrictive Ratings System, Jeffrey Brand, Jill Borchard, Kym Holmes
Case Study: Australia's Computer Games Audience And Restrictive Ratings System, Jeffrey Brand, Jill Borchard, Kym Holmes
Jeffrey Brand
Computer and video games are big business in Australia, just as they are in many other developed economies. However, Australia is unique among developed states because there is no R18 or 'Adult' rating for computer game content in Australia. The present case study represents a snapshot of a larger national audience study of 1614 homes and 4852 individuals within those homes. The research presents demographic, behavioural and attitudinal data by which the largely functioning ratings system may be judged. The data show that the typical gamer is 30 years of age, often a parent and actively engaged in content selection …
Community Embeddedness And The Diffusion Of Local News, Bradley Greenberg, Walter Gantz, Jeffrey Brand
Community Embeddedness And The Diffusion Of Local News, Bradley Greenberg, Walter Gantz, Jeffrey Brand
Jeffrey Brand
Richard F. Carter was involved in the development of the communication field almost from the beginning. Most closely associated with the mass communication tradition, he has nevertheless become a source of theoretical and methodological illumination for scholars in widely disparate areas. This book brings together 15 exemplar chapters illustrating the applications of Carter's work to specific avenues of scholarship and 23 commentaries that focus on Carter's academic life in the context of the communication field's history. The volume includes a chronology of Carter's professional life and a bibliography of his works; it concludes with an original essay by Carter.
Information And Communication Technologies, Jeffrey Brand, S. Roald
Information And Communication Technologies, Jeffrey Brand, S. Roald
Jeffrey Brand
This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum …
Representations Of Alana In Computer And Video Games, Jeffrey Brand, Jakub Majewski, Scott Knight
Representations Of Alana In Computer And Video Games, Jeffrey Brand, Jakub Majewski, Scott Knight
Jeffrey Brand
A new way to view race in media is presented in a nuanced picture that sometimes defies simple racial dichotomies. It explores the racial characterization of the heroes and she-roes of various video games. The potential for more balanced and fair representations of ALANA [African, Latin, Asian, Native American] is perhaps greater in CVG's [computer and video games] than in the traditional media. However, only small advances have been made in offering choice and a range of character roles for ALANA while eschewing traditional media stereotypes.