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Risk communication

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Studying Heuristic-Systematic Processing Of Risk Communication, Lee Ann Kahlor, Sharon Dunwoody, Robert Griffin, Kurt Neuwirth, James Giese Mar 2015

Studying Heuristic-Systematic Processing Of Risk Communication, Lee Ann Kahlor, Sharon Dunwoody, Robert Griffin, Kurt Neuwirth, James Giese

Robert Griffin

Using a model of risk information seeking and processing developed by Griffin, Dunwoody, and Neuwirth (1999), this study looks at predictors of the processing strategies that people apply to health risk information. Specifically, this article focuses on one relationship within the model—the relationship between perceived amount of information needed to deal with a risk and heuristic-systematic processing. Perceived amount of information needed refers to the gap between one's understanding of a risk and the level of understanding that one needs in order to make a decision about that risk. Building on the work of Chaiken (cf. 1980), the Griffin et …


Seeking And Processing Information About Impersonal Risk, Lee Ann Kahlor, Sharon Dunwoody, Robert Griffin, Kurt Neuwirth Mar 2015

Seeking And Processing Information About Impersonal Risk, Lee Ann Kahlor, Sharon Dunwoody, Robert Griffin, Kurt Neuwirth

Robert Griffin

Attempts to model risk response tend to focus on risks that pose a direct personal threat. This study examined the applicability of one risk response model to impersonal risks—risks that threaten something other than the self, in this case, the environment. This study utilized a section of the Griffin et al. risk-information seeking and processing model, which depicts relationships between informational subjective norms and information seeking and processing as being mediated by perceptions of information insufficiency. The results indicate that while those relationships do hold for impersonal risk, informational subjective norms (perceived social pressure to be informed) may play an …


Protection Motivation And Risk Communication, Kurt Neuwirth, Sharon Dunwoody, Robert Griffin Mar 2015

Protection Motivation And Risk Communication, Kurt Neuwirth, Sharon Dunwoody, Robert Griffin

Robert Griffin

The purpose of this study was to explore the utility of protection motivation theory (PMT) in the context of mass media reports about a hazard. Content elements of a hazard's severity, likelihood of occurring, and the effectiveness of preventive actions were systematically varied in a news story about a fabricated risk: exposure to fluorescent lighting lowering academic performance. Results of this experiment (N = 206) suggest that providing information about the severity of a hazard's consequences produces greater information seeking. In addition, information about levels of risk, severity, and efficacy combined jointly to produce greater rates of willingness to take …


Risk Information Seeking Among U.S. And Dutch Residents: An Application Of The Model Of Risk Information Seeking And Processing, Ellen Ter Huurne, Robert Griffin, Jan Gutteling Mar 2015

Risk Information Seeking Among U.S. And Dutch Residents: An Application Of The Model Of Risk Information Seeking And Processing, Ellen Ter Huurne, Robert Griffin, Jan Gutteling

Robert Griffin

The model of risk information seeking and processing (RISP) proposes characteristics of individuals that might predispose them to seek risk information. The intent of this study is to test the model’s robustness across two independent samples in different nations. Based on data from the United States and the Netherlands, the causal structure involving the impact of different predictors of seeking information was evaluated. In addition, the direct contributions of informational subjective norms and affective responses to the seeking of additional risk information were tested. Results indicate that the RISP model has international validity and that the newly proposed paths are …


After The Flood: Anger, Attribution, And The Seeking Of Information, Robert Griffin, Zheng Yang, Ellen Ter Huurne, Francesca Boerner, Sherry Ortiz, Sharon Dunwoody Mar 2015

After The Flood: Anger, Attribution, And The Seeking Of Information, Robert Griffin, Zheng Yang, Ellen Ter Huurne, Francesca Boerner, Sherry Ortiz, Sharon Dunwoody

Robert Griffin

In an effort to understand what motivates people to attend to information about flood risks, this study applies the Risk Information Seeking and Processing model to explore how local residents responded to damaging river flooding in the Milwaukee area. The results indicate that anger at managing agencies was associated with the desire for information and active information seeking and processing, as well as with greater risk judgment of harm from future flooding, greater sense of personal efficacy, lower institutional trust, and causal attributions for flood losses as being due to poor government management.


Public Reliance On Risk Communication Channels In The Wake Of A Cryptosporidium Outbreak, Robert Griffin, Sharon Dunwoody, Fernando Zabala Mar 2015

Public Reliance On Risk Communication Channels In The Wake Of A Cryptosporidium Outbreak, Robert Griffin, Sharon Dunwoody, Fernando Zabala

Robert Griffin

In the spring of 1993, about 39% of Milwaukee-area residents suffered through a nationally publicized illness brought about by cryptosporidium, a parasite that had infested the metropolitan drinking water supply. Our study, based on a telephone survey of 610 local adult residents, indicates that worry about becoming ill in the future with cryptosporidiosis relates more strongly and consistently to public reliance on, and use of, media for cryptosporidium information than do a range of risk perception and experience variables. We propose that more studies should take an audience-centered approach to understanding risk communication.


The Effects Of Community Pluralism On Press Coverage Of Health Risks From Local Environmental Contamination, Robert Griffin, Sharon Dunwoody, Christine Gehrmann Mar 2015

The Effects Of Community Pluralism On Press Coverage Of Health Risks From Local Environmental Contamination, Robert Griffin, Sharon Dunwoody, Christine Gehrmann

Robert Griffin

Based on the conflict/consensus model of Tichenor, Donohue and Olien, we proposed that mass mediated information signalling that local agents are contaminating the local environment and posing health risks is conflict-generating information and, therefore, will be controlled in the interest of community stability. We expected such control to vary by community structure. A content analysis of nine months of coverage by 19 newspapers supported the hypothesis that papers in more pluralistic communities were more likely than papers in less pluralistic communities to link contamination from local agents to threats to human health in the community and to frame such stories …