Digital Commons Network^™

Mobilizing Mother: From Good Mother To Patriotic Mother In World War I, Ana Garner, Karen Slattery

Ana Garner

The American press played a key role in the Wilson administration’s effort to craft an image of the Patriotic Mother of the Great War. The Patriotic Mother of a soldier was encouraged to assume the mantle of the Spartan Mother. This monograph contrasts the Spartan Mother archetype used by the government and the press to another wartime maternal archetype, that of Thetis, the mother of Achilles, who objected to her son’s participation in the Trojan War. U.S. mothers of soldiers were socially and politically positioned to assume the role outlined by the Wilson administration and advocated by the news media.

Reconstructing Reality: Interpreting The Aeroplane Disaster News Story, Ana Garner

Ana Garner

At 9 a.m. on 31 August 1988, Delta Flight 1141 crashed on take‐off, killing 13 people and leaving 94 survivors. Existing research has furthered our insight into media coverage of disasters but it has not broadened our understanding of disaster narrative interpretations and disaster behaviour education. In total, 24 in‐depth interviews explore reader interpretations of print‐mediated disaster reality and the Delta 1141 disaster. Disaster news stories provide the frames people use to interpret aeroplane disaster behaviour. Concludes the media need to recognize that their pedagogical role extends beyond disaster reporting and includes disaster behaviour information.

Media Assessment Of Herbalife's Crisis Response: An Approach To Explain Vietnam's Media Transparency Level, Tuong-Minh Ly-Le

Tuong-Minh Ly-Le

Vietnam’s media credibility is not highly appreciated both nationally and internationally. Domestically, public trust in the media is deteriorating. Internationally, Vietnam ranked among the bottom countries worldwide on media transparency level. There is thus a strong need to better assess the current media transparency in Vietnam and regain reputation for the Vietnam media. Guided by the research question: What is the difference in transparency between leading and following media in Vietnam during Herbalife’s crisis?, the paper argues that Vietnamese media uphold the transparent practice, but different publications have different standards of transparency. This study found that during the Herbalife Vietnam’s …

Business-To-Business Media Selection, Kyle Krueger, Lawrence Soley

Lawrence Soley

Business-to-business advertising media selection consists of analyzing and selecting the appropriate media and vehicles for reaching workplace-based prospects. The analysis is based on quantitative factors such as cost efficiency, and qualitative factors such as the appropriateness of the vehicle's editorial environment for the product or service being marketed.

News Of Corporate Failure: Evaluating The Relationship Between Individual Assessments And Market Investments, Ann Williams

Ann E Williams

Individuals’ comprehension of communication is shaped by the use of metaphor. This study illustrates how the use of metaphor in business and economic news coverage shapes individuals’ responsibility attributions in ways that can ultimately influence consumers’ investment decisions. In a randomized experimental design, participants were invited to read news articles that described the bankruptcy of a business. The treatment text narrated the bankruptcy using metaphor, while the control text narrated the same event without the use of metaphor. After exposure to the communication text narrated with metaphor, responsibility attributions and subsequent investment decisions were significantly altered. The findings suggest that …

Towards A Narratology Of Court Reporting, Jane Johnston, Rhonda Breit

Jane Johnston

This article uses the theory of narratology to connect legal discourses and processes with the way the media translate the law into news. It identifies how narratology has been used by other disciplines, notably the law, to provide a framework for better understanding, and uses a range of theories and examples to propose a narratology for court reporting. The research identifies six key elements of narrative and expands these into a three-level schema of story level, discourse analysis and the interpretative context of stories. Finally, the article foreshadows a methodology through which to develop the narratology that follows court proceedings …

Who's To Blame When A Business Fails? How Journalistic Death Metaphors Influence Responsibility Attributions, Ann Williams

Ann E Williams

This study unites a textual analysis and an experimental audience study to document the use of death metaphor in business news and to assess the impact that death metaphor has on audiences' attributions of responsibility for corporate failure. The findings show that death metaphors are frequently used in financial press coverage and that the use of death metaphor influences audience members' responsibility attributions by intensifying overall levels of blame, while simultaneously deflecting blame away from the executives responsible for managing the firm and diffusing it to other factors, including the state of the economy, the government, and individual consumers.

Consensus-Building Journalism: An Immodest Proposal, Gilda Parrella

Gilda Parrella