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Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren Aug 2012

Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren

Alisa Perren

The August 1989 release of sex, lies, and videotape by Miramax marked a turning point in American independent cinema. In fact, the film should be perceived as central to the development of New Hollywood aesthetics, economics, and structure. sex, lies, and videotape ushered in the era of the “indi blockbusters—films that, on a smaller scale, replicate the exploitation marketinig and box-office performance of the major studio high-concept event pictures. On a cost-to-earning ration, Steven Soderbergh’s creation –with its $1.1 million dollar budget and $24 million plus in North America box office—was a better investment than Batman, which—at an investment of …


A Big Fat Indie Success Story? Press Discourses Surrounding The Making And Marketing Of A "Hollywood" Movie, Alisa Perren Aug 2012

A Big Fat Indie Success Story? Press Discourses Surrounding The Making And Marketing Of A "Hollywood" Movie, Alisa Perren

Alisa Perren

In this article, I dissect three primary claims made in mainstream publications about My Big Fat Greek Wedding. First, by examining the film's production, distribution, and exhibition history, I complicate assertions that the film can be labeled "the most successful independent of all time." Second, I challenge the assumption that films such as My Big Fat Greek Wedding are rarely made anymore by Hollywood. I suggest that such arguments are based on narrow definitions of Hollywood and its product. Third, I problematize the declarations that My Big Fat Greek Wedditig represents a triumph in innovative "grassroots" marketing tactics and appealing …


Fishing For Animal Rights In "The Cove": A Holistic Approach To Animal Advocacy Documentaries, Carrie Freeman Dec 2011

Fishing For Animal Rights In "The Cove": A Holistic Approach To Animal Advocacy Documentaries, Carrie Freeman

Carrie P Freeman

The Oscar-winning 2009 documentary "The Cove" serves as a thrilling and poignant advocacy tool promoting activism to save free-roaming dolphins off the coast of Japan from kidnapping, enslavement in marine parks, and slaughter for meat. This essay evaluates the ethical and social justice implications of The Cove not just for dolphins but for the animal rights movement as a whole, particularly in terms of how it could challenge the ethicality of humans killing any nonhuman animals for food. Strategic media recommendations are made for how animal protection advocates could better deconstruct the human/animal dualism that is at the root of …


Girls On Screen: How Film And Television Depict Women In Public Relations, Jane Johnston Sep 2011

Girls On Screen: How Film And Television Depict Women In Public Relations, Jane Johnston

Jane Johnston

This paper explores how women in public relations have been depicted in the popular culture forms of film and television. With some reference to early screen depictions, it focuses primarily on film and television from the past two decades, analysing women in a variety of public relations roles in the 1990s and 2000s. The study looks at nine leading television series and movies from the United States and United Kingdom to examine how women in public relations are portrayed, and also collates the data from previous studies to develop a profile of how depictions have changed since the 1930s. Primarily, …


Mario Van Peebles’S Panther And Popular Memories Of The Black Panther Party, Kristen Hoerl Apr 2011

Mario Van Peebles’S Panther And Popular Memories Of The Black Panther Party, Kristen Hoerl

Kristen Hoerl

The 1995 movie Panther depicted the Black Panther Party for Self-Defense as a vibrant but ultimately doomed social movement for racial and economic justice during the late 1960s. Panther’s narrative indicted the white-operated police for perpetuating violence against African-Americans and for undermining movements for black empowerment. As such, this film represented a rare source of filmic counter-memory that challenged hegemonic memories of U.S. race relations. Newspaper reports and reviews of Panther, however, questioned this film’s veracity as a source of historical information. An analysis of these reviews and reports indicates the challenges counter-memories confront in popular culture.