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Designated Heroes: Cinematic Reflections Of Baseball’S Cultural Ideology, Marshall Most, Robert Rudd
Designated Heroes: Cinematic Reflections Of Baseball’S Cultural Ideology, Marshall Most, Robert Rudd
Robert L. Rudd
A primary function of sport in modern states is to express and to cultivate dominant cultural values; to bind participants and fans together in a shared cultural vision. In America, no sport more closely associated with the national "Being" than baseball. The linkage between baseball and America has been part of the national ideology throughout the 20th century. For much of our culture, "the national pastime" serves as a metaphor for the American Dream, reflecting the best that America has to offer and embodying the basic values that underlie the nation itself. Historically, the game of baseball has been perceived …
Returning To The America That Was Meant To Be: The Cinematic Re-Emergence Of Baseball’S Vision Of Community, Robert Rudd, Marshall Most
Returning To The America That Was Meant To Be: The Cinematic Re-Emergence Of Baseball’S Vision Of Community, Robert Rudd, Marshall Most
Robert L. Rudd
In 1984, an aging slugger by the name of Roy Hobbs captured the imaginations of movie-goers across America. Today, over 25 years later, Barry Levinson's The Natural (1984) remains one of the most popular baseball films ever. As it turns out, however, Levinson's popular portrayal of the New York Knights' enigmatic superstar was only the beginning. The Natural marked the beginning resurgence in the baseball film genre that was to last through the end of the 20th century. It wasn't just Robert Redford as the quiet, troubled, mythic hero who was popular. The themes of baseball itself -- at least …
Don't Bet On It... The Representation Of Gambling In Baseball Cinema, Marshall Most, Robert Rudd
Don't Bet On It... The Representation Of Gambling In Baseball Cinema, Marshall Most, Robert Rudd
Robert L. Rudd
This paper examines the role of baseball films in the game's ideological war on gambling. While the central purpose behind baseball's strict prohibitions against gambling by players has been to protect the economic interests of team owners, the issue of gambling has been consistently presented in the game's cultural ideology as a moral issue, rather than an economic one. This process serves as a means of disciplining the baseball worker, and as a means of enhancing the game's appeal to middle‐class audiences. Baseball films have been an important site of the construction of this ideology, consistently portraying gambling as a …
Depth Of Issue Coverage In Television News: Campaign ‘84, Robert Rudd, Marjorie Fish
Depth Of Issue Coverage In Television News: Campaign ‘84, Robert Rudd, Marjorie Fish
Robert L. Rudd
A study of issue coverage in the evening newscasts of ABC, CBS, CNN, NBC and PBS during the final two weeks of the 1984 Presidential campaign revealed that the four commercial networks tended to frame their issue coverage in a confrontational style, presenting the image of a conflict about the issues by the candidates. However, these stories often failed to identify the positions of the candidates or to give reasons why the candidates supported a particular position. PBS tended to frame its coverage in a confrontational format, but identified and explained candidate issue positions.
Issues As Image In Political Campaign Commercials, Robert Rudd
Issues As Image In Political Campaign Commercials, Robert Rudd
Robert L. Rudd
This paper examines the use of “issue” commercials as a means of developing a candidate's image in a political campaign. The study was conducted through a participant‐observation of the 1982 gubernatorial campaign of Republican Phil Batt of Idaho. During the general election campaign the Batt organization employed a series of six “issue” commercials‐television spots which addressed specific policy issues‐in an attempt to build a positive public image for the candidate in three areas: basic human and social values, personality, and leadership. The campaign also sought to erode the popular public image of the incumbent with those same issue messages. This …