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Building Her Own Brand: Angelica Kauffman And Angelic Entrepreneurship, Katelyn Beach

Theses

This thesis focuses on Angelica Kauffman’s efforts to create an artistic brand during her time in Great Britain. While a creative entrepreneur is a contemporary idea, Kauffman made conscious decisions regarding her art and its use on various mediums. Her feminine figures and stylization became a popular aesthetic in Georgian England on paintings, prints, and other decorative schemes. Her decisions to implement the latest technologies as well as develop relationships with British engravers allowed her to take advantage of a growing art market and culture in Britain and create her own brand.