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Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii
Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii
Seton Hall University Dissertations and Theses (ETDs)
All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.
The Captivity Of Opportunity: The Conversation Surrounding Church-Going Hispanic Immigrants, Nicolet Hopper Bell
The Captivity Of Opportunity: The Conversation Surrounding Church-Going Hispanic Immigrants, Nicolet Hopper Bell
Master's Theses
Immigration is a long-standing topic of discussion in the United States. Hispanic immigrants, or families of Hispanic immigrants, living in America face unique challenges. Through focus group interviews, participants from a predominantly Hispanic Protestant church narrated their experience of living in the United States. Guided grounded theory data analysis revealed three categories and 14 subcategories, or themes of conversation, surrounding this hot topic. Participants shed light on the distinctive challenges they faced, how these challenges affected them, and how they attempted to overcome these difficulties. By exploring these results through the lens of social stigma theory (Goffman, 2009) and intergroup …