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Women’S Empowerment Campaigns In East Asia: Case Study Of Sk-Ii, Huan Yao
Women’S Empowerment Campaigns In East Asia: Case Study Of Sk-Ii, Huan Yao
Student Theses and Dissertations
Brands are increasingly paying attention to the purchasing power of female consumers. In recent years, many brands have added female elements to their brand stories to promote gender equality in society. This provides more opportunities for brands to express their values. However, while the women's movement in Western countries has been in full swing, feminism in Eastern countries is still being explored. This paper examines the best practices in three East Asian countries - China, Japan, and South Korea - for incorporating women's causes into brand identity and probing the development of women's themes in corporate cultures. The paper aims …
Bridge The Gap: Using Advocacy To Bridge The Gender Wage Gap In Sports - A Comparative Analysis Of Venus Williams And The Us Women’S National Team, William E. Mitchell
Bridge The Gap: Using Advocacy To Bridge The Gender Wage Gap In Sports - A Comparative Analysis Of Venus Williams And The Us Women’S National Team, William E. Mitchell
Student Theses and Dissertations
For decades sports and activism have been synonymous. Many remember Jesse Owens and Tommie Smith’s Olympic protests, Mohammed Ali’s anti-war protest and Collin Kaepernick kneeling to bring attention to racial injustices. More recently many joined in celebration and applauded when the US Women’s National Team secured equal pay. However, many women in sports remain invisible. Activism is a viable form of seeking change, but can the route taken by Venus Williams work in team sports? This project will seek to examine if activism is a viable change agent in sports especially in closing the gender pay gap. While several female …
Evaluating Climate Sentiment In Sec 10-K Filings: S&P 50 Companies, Ruby Chu
Evaluating Climate Sentiment In Sec 10-K Filings: S&P 50 Companies, Ruby Chu
Dissertations, Theses, and Capstone Projects
Evaluating Climate Sentiment in SEC 10-K Filings: S&P 50 Companies investigates how climate sentiment is portrayed in corporate financial reporting, focusing on SEC 10-K filings from leading S&P 50 companies. These filings offer detailed insights into financial performance, risks, and management discussions, providing a rich dataset for analyzing corporate behaviors with sustainability and environmental concerns. This study aims to shed light on the extent to which companies address environmental issues and the implications for environmental stewardship by analyzing how these topics are portrayed in their SEC 10-K filings. Drawing inspiration from established greenwashing indicator frameworks, the study develops a climate …
Back To The Office: Us Employee Reluctance And Re-Engagement Strategies, Khin Thaw Ta Chit
Back To The Office: Us Employee Reluctance And Re-Engagement Strategies, Khin Thaw Ta Chit
Student Theses and Dissertations
When the pandemic era was concluded, organizations were facing difficulties in bringing employees back to the office. The purpose of this study is to investigate dynamics influencing employee reluctance to be back to the office and to explore the effective re-engagement strategies aiming to propose effective strategies. Although there is a good amount of literature exploring the employee reluctance to be back to the office, there are gaps such as the need for post-pandemic studies and inclusive communication strategies, underscore the timeliness and relevance of the proposed thesis. By using a qualitative method, a survey utilizing Qualtrics Online Survey Software, …
Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart
Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart
Student Theses and Dissertations
Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …
A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn
A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn
Dissertations
Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.
Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.
Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …
Lindenwood Student Team Earns Multiple Accolades At American Advertising Awards, Lindenwood University
Lindenwood Student Team Earns Multiple Accolades At American Advertising Awards, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Dr. Jose Jones Receives 2023 Alumni Service Award, Lindenwood University
Dr. Jose Jones Receives 2023 Alumni Service Award, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Displaying Success: Lindenwood Hosts Annual Student Academic Showcase, Lindenwood University
Displaying Success: Lindenwood Hosts Annual Student Academic Showcase, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague
Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague
Management Undergraduate Honors Theses
This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA …
Small And Mighty: An Analysis Of Foundational Aspects Of Small Family Firms And Their Corporate Social Responsibility, Ashlyn Crosby
Small And Mighty: An Analysis Of Foundational Aspects Of Small Family Firms And Their Corporate Social Responsibility, Ashlyn Crosby
Accounting Undergraduate Honors Theses
This thesis investigates the foundational aspects of small family firms to understand how their unique characteristics create differences among various types of firms. This review examines five key business components: operations, longevity, innovation, succession, and decision-making within these firms. The analysis in this report focuses on businesses that operate within the United States. When considering the American economic model, it is also vital to consider the corporate social responsibility (CSR) of small businesses and, due to its emergence as an integral aspect of contemporary business practices, the impact on society, the environment, and stakeholders. While CSR is frequently associated with …
Impact Of Leadership In Project Management, Ian Wegh
Impact Of Leadership In Project Management, Ian Wegh
Information Systems Undergraduate Honors Theses
Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …
Workplace Wellness, Hannah Holder
Workplace Wellness, Hannah Holder
Management Undergraduate Honors Theses
The evolving landscape of workplace dynamics underscores a growing emphasis on achieving a better work-life balance and healthier lifestyle, particularly among younger generations entering the workforce. This shift in preferences highlights the importance of companies adapting to meet the needs of employees by offering flexibility and support for wellness initiatives. A workplace culture that promotes work-life balance not only enhances employee satisfaction but also leads to increased productivity and decreased healthcare costs. While comprehensive wellness programs and flexible work arrangements are beneficial, they may not be universally applicable. However, the overarching commitment to creating a supportive and healthy work environment …
Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman
Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman
Honors Theses
This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.
In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …
Lindenwood's Online Graphic Design Program Ranked No. 1 By Techguide, Lindenwood University
Lindenwood's Online Graphic Design Program Ranked No. 1 By Techguide, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
2024 May, Morehead State University. Office Of Communications & Marketing.
2024 May, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2024.
The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman
The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman
Chancellor’s Honors Program Projects
No abstract provided.
Chastity Strickland Receives 2023 Alumni Merit Award, Lindenwood University
Chastity Strickland Receives 2023 Alumni Merit Award, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Record-Breaking Success: Giving Week 2024 Sets New Benchmark, Lindenwood University
Record-Breaking Success: Giving Week 2024 Sets New Benchmark, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lindenwood Hosts 2024 Science Olympiad Competition, Lindenwood University
Lindenwood Hosts 2024 Science Olympiad Competition, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias
Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias
GSTC Academic Symposium - In conjunction with the GSTC Global Conference Sweden April 23, 2024
Raising sustainability standards in leisure industry
Nowadays, it became clear that the option for sustainable development (SD) is not a discretionary choice, but an imperative for all of humanity. The SDG propose a common framework of peace and prosperity for people and the planet. The exponential growth of tourism, its multiple and transformative impacts on economies and the environment, place this industry at the epicentre of concerns about SD.
Based on the European DIRECTIVE (UE) 2022/2464, which complies European companies to produce a sustainability file integrated in the annual management report, this paper highlights social, cultural, environmental and governance indicators …
May 2024 Commencement, Lindenwood University
May 2024 Commencement, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Dr. James Hutson Presents On New Technologies At The University Of British Columbia, Lindenwood University
Dr. James Hutson Presents On New Technologies At The University Of British Columbia, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Perception Of Emotional Intelligence And Self Efficacy For School Business Officials At K-12 Districts, Agha Mirza
Perception Of Emotional Intelligence And Self Efficacy For School Business Officials At K-12 Districts, Agha Mirza
Dissertations
Purpose: The purpose of this quantitative, correlational study was to investigate the relationship between emotional intelligence and self-efficacy in Chief Business Officials (CBOs) working in School Districts in the state of California.
Methodology: The primary objective of this study was to examine the relationship between emotional intelligence and self-efficacy characteristics, employing a quantitative, correlational research design. The study involved a non-experimental approach to establish correlations between the identified variables and an explanatory design to elucidate the relationship between variables. Correlational research has been established as the most effective approach for examining correlations between phenomena and distinct population samples, which made …
Honesty In Marketing Communications: The Role Of Humor, Can Trinh
Honesty In Marketing Communications: The Role Of Humor, Can Trinh
Atlantic Marketing Journal
Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
Atlantic Marketing Journal
The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …
Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler
Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler
International Journal for Business Education
This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.
Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …
Baily Shumaker Receives Prestigious Richard S. And Nelle Dabney Merit Award, Lindenwood University
Baily Shumaker Receives Prestigious Richard S. And Nelle Dabney Merit Award, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Honoring A Legacy: Alumna Gives Back In Memory Of Professor Grant Hargate, Lindenwood University
Honoring A Legacy: Alumna Gives Back In Memory Of Professor Grant Hargate, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Academic Success: Lindenwood Announces 2024 Faculty Award Winners, Lindenwood University
Academic Success: Lindenwood Announces 2024 Faculty Award Winners, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.