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Nail It Then Scale It Book Review, Jacob Thorpe
Nail It Then Scale It Book Review, Jacob Thorpe
Marriott Student Review
Nail It Then Scale It highlights how entrepreneurs can deliberately work to create a successful and scalable business.
Faculty Interview With Scott Petersen, Jacob Thorpe
Faculty Interview With Scott Petersen, Jacob Thorpe
Marriott Student Review
Scott Petersen serves as the Director of the Rollins Center for Entrepreneurship and Technology at BYU. He is a remarkable man with an impressive resume. Nonetheless he is humble and selfless, always looking to lift and elevate others. This is an interview with him, discussing what he views to be vital in budding business people as well in life in general.
Where Are The Women Of Silicon Slopes?, Wyatt Pagano
Where Are The Women Of Silicon Slopes?, Wyatt Pagano
Marriott Student Review
No abstract provided.
Entrepreneurial Motivations And Characteristics Of Niger Delta Youths: An Exploratory Study, Anthony O. Aligba, Gene E. Fusch
Entrepreneurial Motivations And Characteristics Of Niger Delta Youths: An Exploratory Study, Anthony O. Aligba, Gene E. Fusch
Journal of Sustainable Social Change
This article explored the lived experiences and perceptions of youths in the Niger Delta regarding the factors that influence the decision to become an entrepreneur. Drawing from the theories of motivation and planned behavior, the conceptual framework of this phenomenological study underscored the synergetic relationship between entrepreneurial motivations and characteristics. Using semistructured interviews to collect primary data, 20 youth small and medium enterprise owners shared their perceptions and lived experiences regarding their perceived entrepreneurial motivations and characteristics. The analysis and coding of data helped to identify emergent themes based on the modified van Kaam seven-step approach. The research findings revealed …
Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek
Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek
International Journal of Applied Management and Technology
Small businesses are vital to the health of the U.S. economy, as they account for approximately 50% of all jobs and 99% of all firms. Historically, there has been a problem with small businesses being able to sustain their operations beyond 10 years. According to the U.S. Small Business Administration, when averaged across all industries, approximately 75% of new businesses failed within the first 5 years. The purpose of this multiple case study was to explore the business strategies some small business owners use to sustain their company beyond 10 years of operation. Data were gathered through semistructured interviews and …
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
International Journal of Applied Management and Technology
Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …