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Applications Of Business Analytics In Marketing: Joint Modeling Of Correlated Multivariate Outcomes, Sumin Han

Doctoral Dissertations

In this dissertation I develop a general regression methodology for mixed multivariate outcomes. This methodology extends the generalized linear mixed model paradigm (glmm) to allow for correlated multivariate normal random effects across regression equations for differing outcomes. This methodology, referred to as joint modeling, is particularly useful in business and marketing applications where multiple outcomes of varying data type must be analyzed simultaneously with regression.

I apply joint models to binary and continuous measures of customer loyalty in a large multinational survey of car owners. Survey respondents’ word-of-mouth and desire to switch brands were used as proxies for attitudinal loyalty …

Interpreting, Stephanie Jo Kent

Doctoral Dissertations

What do community interpreting for the Deaf in western societies, conference interpreting for the European Parliament, and language brokering in international management have in common? Academic research and professional training have historically emphasized the linguistic and cognitive challenges of interpreting, neglecting or ignoring the social aspects that structure communication. All forms of interpreting are inherently social; they involve relationships among at least three people and two languages. The contexts explored here, American Sign Language/English interpreting and spoken language interpreting within the European Parliament, show that simultaneous interpreting involves attitudes, norms and values about intercultural communication that overemphasize information and discount …