Digital Commons Network^™

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera

Honors College Theses

The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.

Strategic Plan: Amazon, Olivia J. Flamand, Aaron Wisher, Shannon Riley

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

Building International Business Competencies, Human Capital, And Service Capabilities: A Study Of Emerging Market Professional Service Small-And-Medium-Sized Enterprises, Nicholas Mathew

ETD Archive

Prior research has shown that a firm’s intangible resources are an important source of sustainable competitive advantage. This dissertation focuses on the intangible resources of Professional Service Firms that are Small and Medium-sized Enterprises (PSF SMEs) from an emerging market (namely India). PSF SMEs from emerging markets (such as India) are expanding globally and are attempting to compete with developed country market firms. This research study examines the factors that allow these PSF SMEs to compete successfully in the global marketplace. Examining these factors will enable developed country market firms as well as other emerging market firms to better understand …

Factors Influencing The Ethical Decisions Of Small Business Owners And Managers In Emerging Markets: The Case Of India, La Toya M. Russell

ETD Archive

For decades, research has shown the importance of ethics in the business environment. With the increased internationalization of corporations, the need for a focus on international business ethics has also increased. To date, research has predominantly focused on business ethics in large firms and the factors that affect the ethical decision-making processes of the managers and executives in these firms. What appears to be limited in literature is ethics and ethical decision-making as it relates to small businesses. With the economic importance of small businesses, this area of research needs to be explored especially from a cross-cultural basis. This dissertation …

The Impact Of Supportive Parenting On Career Confidence Of Young Adults, Salma Ettefagh

UNLV Theses, Dissertations, Professional Papers, and Capstones

Despite freedoms for women in modern economies, there remains a large disparity between female graduation rates and women achieving high-ranking positions in the business world. Confidence may be one factor why women are underrepresented in the executive class.This

exploratory research investigated if supportive parenting has an effect on self-reported career confidence among undergraduates. A quantitative ANOVA analysis found that instrumental support factors (for example, money and tuition) overall were significant in predicting performance-based confidence, particularly for males. However, qualitative results showed that supportive parenting and confidence are not always correlated.

The Influence Of National Stereotypes On Country Image And Product Country Image: A Social Identity And Consumer Culture Theory Approach, Terence Motsi

ETD Archive

Multinational companies often make use of country stereotypes in their marketing efforts. Volkswagen used the tagline “That’s the power of German engineering” to utilize the positive stereotype of German efficiency as well as its positive country image. Academic research has recognized the importance of the country of origin cue (COO) in consumer decision making but research addressing the use national stereotypes as an antecedent to COO evaluation is relatively sparse.

The stereotype content model (SCM) contends that national stereotypes describe traits associated with a group of people through the dimensions of competence and warmth. Existing research on the antecedents of …

How Can Business Analytics Induce Creativity: The Performance Effects Of User Interaction With Business Analytics, Tarek Soukieh

ETD Archive

Most organizations today use business analytics systems mainly for efficiency; reducing cost by contacting the right customer, generating revenue by reducing churn, etc. Nevertheless, business analytics holds promise in generating insights and in making users more creative in their decision making process.

Analytics technology is becoming sophisticated with very advanced technical capabilities. However, behavioral aspects (i.e. user interaction) of using business analytics software have not reached the same level of sophistication. Very little research in this field discusses how to implement analytical systems and what outcomes will it produce.

We are looking at conditions that can enhance user interaction with …

Female Authority In A Globalizing Market, Megan R. Mccann

Honors Theses and Capstones

No abstract provided.