Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Digital Transformation Of Global Business Processes: The Role Of Dual Embeddedness, Peter Ekman, Peter Thilenius, Steven M. Thompson, Jonathan W. Whitaker
Digital Transformation Of Global Business Processes: The Role Of Dual Embeddedness, Peter Ekman, Peter Thilenius, Steven M. Thompson, Jonathan W. Whitaker
Management Faculty Publications
While much existing research on MNC digital transformation has followed a linear design and implementation logic using cross-sectional data, the multiple and divergent needs of headquarters (HQ) and subsidiaries suggest that MNC digital transformation actually involves a more iterative journey. In this paper, we apply the theoretical perspective of embeddedness to better define the complexities of MNC digital transformation, and identify how HQ and subsidiaries can navigate the complexities. This paper presents a longitudinal multi-case study of five Forbes Global 2000 firms that are HQ in Europe with large subsidiaries in the U.S. We find that the process of digital …