Digital Commons Network^™

Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff

Mahurin Honors College Capstone Experience/Thesis Projects

There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …

The Joan Mitchell Center: Retreat, Reflection, And Reciprocity (Internship Report), Sharbreon Plummer

Arts Administration Master's Reports

The following report serves as a culmination of my 480-hour internship with the Joan Mitchell Center Artist Residency Program ( also referred to as “The Center” or “JMC”). As the intern for Community Engagement, I was afforded the opportunity to work closely with the Director and staff across an array of areas including community outreach, public programs and event planning. This report will function as a summary of the organization’s history, programming, and tasks and functions associated with my role. In addition, it will highlight best practices for artist residencies, analyze the Center’s current state of operation, and offer recommendations …

Powerful Lineup Slated For 2014-2015 Speaker Series, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Compass, Issue 1, Arcadia University Honors Program

The Compass

Issue 1 of The Compass, a scholarly journal edited and produced by students in the Arcadia University Honors Program.

Long May They Run, Catherine V. Schmitt

Catherine Schmitt

Long May They Run, an article in Maine Boats, Homes & Harbors Magazine about the history and culture of the Maine sardine industry. In 2010, the "Year of the Sardine" and the closure of the Stinson sardine plant, the last in the United States, prompted an exploration of why writers, painters, and other artists are so drawn to this humble fish that once supported so many of Maine's coastal communities. In 2010, the Stinson Sardine Cannery in Prospect Harbor, Maine, the last sardine cannery in the United States, closed. As historians and photographers rushed in to document the loss, poets …

44th Annual Wku Student Research Conference, Scott Lyons, Chair, Student Research Council

Student Research Conference Select Presentations

Abstracts available as a separate download on bottom of page.

A Socio-Marketing Analysis Of The Concept Of Cute And Its Consumer Culture Implications, Elad Granot, Thomas Brashear Alejandro, La Toya M. Russell

Business Faculty Publications

Cute has become the favored language of (the predominantly female) popular consumer culture. This paper examines the roots of “cute” and its evolution with reference to its relevance to marketers. We follow the cultural appropriation of Japan’s “Kawaii” by the Western “cute”, and introduce a social, marketing-oriented description and analysis of the concept. We present its socio-cultural, experiential, symbolic, and ideological relevance to consumption in general, and to consumer culture theory in particular. This examination steers clear of scientific generalizations prevalent in consumer behavior research and aims, instead, to illuminate the cultural dimensions of the consumption cycle, and allow a …

2014 Abstracts Student Research Conference, Student Research Conference

Student Research Conference Select Presentations

No abstract provided.

Digital Market Manipulation, Ryan Calo

Articles

In 1999, Jon Hanson and Douglas Kysar coined the term “market manipulation” to describe how companies exploit the cognitive limitations of consumers. For example, everything costs $9.99 because consumers see the price as closer to $9 than $10. Although widely cited by academics, the concept of market manipulation has had only a modest impact on consumer protection law.

This Article demonstrates that the concept of market manipulation is descriptively and theoretically incomplete, and updates the framework of the theory to account for the realities of a marketplace that is mediated by technology. Today’s companies fastidiously study consumers and, increasingly, personalize …