Digital Commons Network^™

Terry Hoage Vineyard Re-Design, Sara Hamling

Art and Design

This document includes an introduction to the Terry Hoage Vineyard Re-Design project including the problem, the purpose and limitations of the study and a glossary of terms. It also includes an overview of the research found before the design process, a documentation of the design process and a summary with recommendations for students with similar projects. Images are referenced throughout the paper; these images can be found at the end of the paper.

Homeless Abroad, Homeless At Home: The Conundrum Of Globalisation, Sudhir H. Kale, Sangita De, Robin Pentecost

Sudhir H. Kale

Forces of globalization have brought about profound changes in the way consumers the world over view their identity. For many, consumption becomes one of the key avenues through which they can reterritorialize themselves. Consumption for the purpose of reterritorialization has interesting implications for marketers. Goods and services designed and promoted to restore consumers’ sense of identity will resonate well with today’s deterritorialized consumers. This premise has macromarketing and micromarketing implications.

A Qualitative Study Of The Hispanic Gender Role And Social-Cultural Factors Influencing The Attraction Process: The Recruitment Of The Latina To Meet 21st Century Labor Shortage Challenges In America, Olga Chapa

Theses and Dissertations - UTB/UTPA

Approximately one-fourth of the 303,824,640 individuals representing the labor workforce in the United States (U.S.) are part of the baby boom cohort (Toossi, 2004). Seventy eight million individuals are credited for the shifting demographics in the U.S. The largest gap in the labor force will be seen in the professional arena (Hilton, 2008). In order to proactively meet the challenge of a future labor shortage, organizations will need to focus their recruitment effort on the remaining replacement pool of qualified individuals. For a variety of reasons, the recruitment of the Hispanic as a sustainable and growing replacement pool offers many …

Exploring Social And Group Identity Theories In The Profitability Of Online Communities Targeted Towards Older Adolescents, Daniel V. Giaccio

Honors College Theses

Qualitative research of in depth interviews and picture tests performed on older adolescents was the backbone of my study. A questionnaire was created that explored how older adolescents create and maintain identities on online communities.

My study found that older adolescents are using the internet to maintain their positive self identity yet explore group identities in order to find out where they fit in the world. It used these findings to create innovative implications and recommendations for marketers on how to create a successful online community business model targeting the older adolescent. The answer was simple. Since older adolescents are …

Globalization And Identity Formation: A Postcolonial Analysis Of The International Entrepreneur, Banu Ozkazanc-Pan

Doctoral Dissertations 1896 - February 2014

In the United States, the past twenty years has witnessed a growing academic interest in understanding 'globalization,' i.e., a series of interconnected social, cultural, and political processes occurring under integrated economies. Management scholars have tried to understand globalization in terms of its potential consequences for companies conducting business in various countries and regions. However, globalization involves more than this, for as new relationships between people and places occur, new ideas about who they/ us are in those relationships also emerge. How can international management scholars thus understand these complex relationships occurring under globalization? How can they theorize and study such …

An Investigation Of Scholar-Baller And Non Scholar-Baller Division I Football Student-Athletes' Academic, Athletic, Intrinsic Motivation And Athletic Identity, Janet Rasmussen

Electronic Theses and Dissertations

As less than 3 % of student-athletes go on to play sport professionally, it is important that they are prepared for careers outside of athletics (Susanj & Stewart, 2005). Many football student-athletes have low grade point averages and graduation rates. Universities incorporate academic motivational programs to help combat low academic performance. One unique program, Scholar-Baller, utilizes popular culture within its curriculum to bridge the gap between academics and athletics. This dissertation examined the differences between Scholar-Baller and Non Scholar-Baller Division I football student-athletes' motivation (academic, athletic, intrinsic) and athletic identity using expectancy-value theory and self-affirmation theory as its framework. In …

Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com