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Valley Wide Health Services, Inc. Fy 93/94 Marketing Plan Development, Jan C. Vest Jan 1994

Valley Wide Health Services, Inc. Fy 93/94 Marketing Plan Development, Jan C. Vest

Theses

This culminating project develops a marketing plan for a Community and Migrant Health Center in southern Colorado. The need for marketing plans for large multi-specialty group practices is becoming more and more evident. Increased competition for patients and the anticipated national and state health care reform suggests that the provision of physician services will continue to become more competitive in the future.

Community and Migrant Health Centers have not traditionally had to compete for patients. They have occupied a special niche in most markets, they were created to provide services to the medically underserved, and they very often are the …


Staffing Sources Of Usaf Medical Center Systems Offices: A Study Of Their Relation To Information Systems Quality, William K. Dorr, Shelley D. Christia Dec 1992

Staffing Sources Of Usaf Medical Center Systems Offices: A Study Of Their Relation To Information Systems Quality, William K. Dorr, Shelley D. Christia

Theses and Dissertations

This study measured the relationship between Medical Systems Office staffing source (i.e., military medical, military communications/computer, civilian government, and contractor personnel) and quality of automated information services provided at CONUS USAF medical centers. A literature search determined that information system quality is best measured on eight dimensions: performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality. The CIO at each medical center was surveyed to determine the level of system conformance to Air Force standards and to gather data on each MSO staff. Users at the medical centers were also surveyed in order to measure performance, features, reliability, serviceability, …