Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 7 of 7
Full-Text Articles in Entire DC Network
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Organization Management Journal
The purpose of this exercise is to help students of entrepreneurship understand opportunity assessment and the personal selling process. After watching a short video about the challenges and opportunities of launching a product on the Home Shopping Network (video is optional), students are asked to identify a unique product that could be successfully sold on the Home Shopping Network (HSN). Students are then required to pitch their product to the class demonstrating how their product suits HSN’s requirements, meets customer needs, and can be personally sold effectively to the network’s audience. By participating in this exercise students will experience the …
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Organization Management Journal
The purpose of this exercise is to help students of entrepreneurship understand opportunity assessment and the personal selling process. After watching a short video about the challenges and opportunities of launching a product on the Home Shopping Network (video is optional), students are asked to identify a unique product that could be successfully sold on the Home Shopping Network (HSN). Students are then required to pitch their product to the class demonstrating how their product suits HSN’s requirements, meets customer needs, and can be personally sold effectively to the network’s audience. By participating in this exercise students will experience the …
Knowledge Entrepreneurship: A New Paradigm For Organizational Performance, S.M Taha
Knowledge Entrepreneurship: A New Paradigm For Organizational Performance, S.M Taha
Business Review
Last decade of the twentieth century experienced cataclysmic changes in organizations’ structure and their performance. Organizations are now considered as sentient being. They think through their systems; they plan through their functionaries; they perform through their resources (human and capital assets). Now they have become a basic building bloc of our today’s corporate world. We can list several themes that brought changes in culture, design and environment of contemporary organizations all over the world. These include: globalization, interdependence and free markets economy. These trends forced countries and organizations to reshape their economic and business strategies. One factor, however that can …
New England Journal Of Entrepreneurship, Spring 2006
New England Journal Of Entrepreneurship, Spring 2006
New England Journal of Entrepreneurship
No abstract provided.
New England Journal Of Entrepreneurship, Fall 2006
New England Journal Of Entrepreneurship, Fall 2006
New England Journal of Entrepreneurship
No abstract provided.
A Cross-Country Assessment Of Government Intervention And Entrepreneurial Activity, Maria Minniti
A Cross-Country Assessment Of Government Intervention And Entrepreneurial Activity, Maria Minniti
New England Journal of Entrepreneurship
Recent studies have shown that the contribution of small firms to employment and GDP is increasing. A large amount of work has also established the significance of social and economic variables for entrepreneurial decisions. Very little is known, however, about how government policies and programs influence entrepreneurial activity, and whether these effects are consistent across countries. Using original data from a representative sample of 10,000 individuals and from more than 300 open-ended interviews in 10 countries, this article provides some suggestive evidence that government intervention aimed at enhancing the underlying environment of entrepreneurial decisions may be more effective than intervention …
Entrepreneurial Financing—Alternatives For Raising Capital, Paul Broude, Joseph E. Levangie
Entrepreneurial Financing—Alternatives For Raising Capital, Paul Broude, Joseph E. Levangie
New England Journal of Entrepreneurship
Most entrepreneurs are continually concerned about their finances. Their companies perhaps not yet profitable, they may have a fear of “running out of dry powder.” These entrepreneurs often have fallen in love with their company’s technologies, products, and potential markets, but they require more resources. Invariably these emerging ventures shroud their fear of the grueling capital raising marathon by presenting voluminous business plans to potential investors. They often flaunt their “optimized business models.” Investors, however, typically want to know why the potential investment is such a good deal. The entrepreneur often wants guidance regarding what to say to whom in …