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A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh, Marcin Kotlowski
A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh, Marcin Kotlowski
Journal of International Information Management
Despite the economic significance non-profit organizations (NPOs) have acquired in recent years, the implications of the Internet for NPO marketing seem to have received only little attention from both researchers and practi tioners. Although NPO marketing has been the subject of academic research for more than 30 years, NPO brand'ing has been studied for just about 10 years (cf. Hankinson, 2001). Recent research on branding in the nonprofit s«:ctor includes, for example, an assessment of the impact of brand orientation on non-profit performance (Hanldnson, 2001; Hankinson, 2002) and the development of a non-profit brand orientation scale (Ewing and Napoli 200^1). …
Ethical Reflections On Cyberstalking, Frances Grodzinsky, Herman T. Tavani
Ethical Reflections On Cyberstalking, Frances Grodzinsky, Herman T. Tavani
School of Computer Science & Engineering Faculty Publications
This essay examines some ethical aspects of stalking behavior in cyberspace. We have argued elsewhere that recent online stalking incidents raise a wide range of ethical concerns, including issues affecting gender (Grodzinsky and Tavani, 2001), personal privacy (Tavani and Grodzinsky, 2002), and physical vs. virtual harm (Grodzinsky and Tavani, 2002). The primary axis of discussion in this essay has to do with implications that cyberstalking has for our notion of moral responsibility, both at the collective (or group) and individual levels. For example, do collectivities and organizations such as Internet service providers (ISPs) have any moral obligations to cyberstalking victims, …
A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh
A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh
Journal of International Technology and Information Management
E-branding provides non-profit organizations (NPOs) with new opportunities to communicate their missions, which is of paramount importance in a market segment that competes for donations and voluntary labor. Since successful e-branding is determined by both internal and external communication strategies, we developed a framework which explains the interdependency of these two factors in NPOs. Our findings are based on qualitative interview data and a website analysis of eleven Austrian NPOs. The NPOs' internal and external e-communication strategies are categorized into three successive levels each and combined in a two-dimensional grid, which shows how NPOs integrate their communication strategies.