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Ethical Relationship Between Stakeholders And Stockholders And Their Moral Rights On The Corporation Differences, Besnik Skenderi, Diamanta Skenderi
Ethical Relationship Between Stakeholders And Stockholders And Their Moral Rights On The Corporation Differences, Besnik Skenderi, Diamanta Skenderi
UBT International Conference
This paper is about ethical relationship between stakeholders and stockholders and their moral rights on the corporation. In a first part of this assignment author had provided a short description regarding costumer’s rights and he had discussed different situations where customers and corporates are interacting. In this assignment author is suggesting that the exchange between the two must be voluntary and that consumers and customers have right to be properly informed for purchased products. Another discussed topic is advertisement that is closely linked with moral values and beliefs of shareholders. Regarding the ethics of owners and managers, author is raising …
Student Colloquium: Measuring Impact Of Gender Persuasion In Celebrity Endorsement On Consumers: A Research Analysis Carried Out In Karachi, Pakistan, Umair Asif
International Conference on Marketing
This study will examine gender influence in celebrity endorsements on consumers; it would include examining attributes such as expertise, attractiveness and trustworthiness of celebrity endorser that influences the most in making purchase decision.
The Impact Of Hedonic And Utilitarian Motivations On The Hotel Customers' Risk Perception, Chih-Chien Chen, Zvi Schwartz
The Impact Of Hedonic And Utilitarian Motivations On The Hotel Customers' Risk Perception, Chih-Chien Chen, Zvi Schwartz
Caesars Hospitality Research Summit
The study proposes that deal-seeking travelers' perception of risk may have a dual and contradicting impact on Expected Utility and, consequently, on their propensity to search for a better deal and book the travel product. According to a traditionally utilitarian motivation, a high level of risk and the prospect of negative results reduce Expected Utility, and they are therefore likely to reduce search activities and increase booking. This study argues that, due to hedonic motivations, consumers may enjoy the risk elements of their search for a better deal and, consequently, may respond to higher levels of induced risk perception by …