Digital Commons Network^™

Addressing The Language Needs Of Industry: Incorporating Real-Life Workplace Communication Into Sgc-Based Vocational English Modules, Lai Kun, Annie Choi

Practical Social and Industrial Research Symposium

No abstract provided.

Changing Corporations: The Role Of Hrdm, Fatima Beamonte

South Florida Education Research Conference

An exploration of how current HRDM managers can stimulate change in order to motivate social justice.

Advantages And Disadvantages Of Application Of Eva (Economic Value Added) In Public Companies: Case Of Post And Telecommunication Of Kosova (Ptk), Uragan Alija

UBT International Conference

The Competitive companies, irrelevant of being public or private, in order to remain competitive and performing well, need and must be interested towards developing and establishing adequate performance measurement and management systems. Given the revolution of economic profit that for several decades have joined the field of corporate finance, there is a need to review existing performance management systems and provide guidance in continuous use of existing systems, or provide another view of successful innovations used by other companies and explore opportunities in adopting for internal company use. This paper examines the existing performance management system in the Post and …

Sales Approach In Driving Pharmaceutical Industry In Kosovo, Uragan Alija

UBT International Conference

Ongoing competition between international pharma companies and local companies has brought the pharmaceutical sales and marketing approach in Kosovo in a very complex level. In particular, the paper looks at the perspective of a local pharmaceutical producer in Kosovo facing challenges in the pharmaceutical market in Kosovo. Current methodology of sales and marketing approach needs to be revisited and strategies of these companies need to include more innovative approaches in order to institute a differentiated approach between these companies. This paper looks at the current approach of companies, positive and negative remarks of these approaches of perception by both medical …

Corruption And Tax Evasion: Evidence From Albanian Enterprises, Ermira Hoxha Kalaj

UBT International Conference

This article focuses on survey data and qualitative evidence from Albanian manufacturing firms to examine the scale and consequences of corruption and tax evasion at the enterprise level. It discusses the costs and benefits from the entrepreneur’s perspective. The vector of covariates includes information about; use of external finance, policy influence, experience of corruption, firms size and ownership structure. To control for differences in the availability of collateral, the proportion of the fixed assets is included. The models used in the paper are probit where the dependent variable is binary and ordered probit where the dependent variable is categorical and …

Compensation Strategy For The New Economy Age, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

This paper is about motivation and compensation philosophy, since 15th century businesses are using the same performance measuring system and reward schemes. Performance is equal with sum of staff motivation and their ability to perform. Some companies are using bonus payments and penalties, depending on success or on failure regarding performance of their staff. Regarding motivation literature is proving different theories, but the issue is that employees nowadays are more informed and have greater expectation from companies regarding compensation.

The Impact Of Affirmative Action Policy On The Employment Of Women In The Private Sector: The Case Of Saudi Arabia, Abdullah Alothman, Atul Mishra

UBT International Conference

The principal goal of Affirmative Action policy around the world is to equalise opportunities and to increase the share of employment for minority groups and females. The Saudi Arabian Affirmative Action is no exception; since 1985, it has been a crucial means of ensuring ‘fair participation’ in employment for Saudi citizens. This policy, known as ‘Saudisation’, aims to tackle labour market issues by replacing the high volume of foreign workers with Saudi nationals. However, one of the major criticisms of the policy has been its failure to increase the number of females in private sector employment. Women still comprise a …

The Relationship Between Economic Growth And Eucation In Albania, Marie Guma

UBT International Conference

Albania as a middle-income country has faced an ongoing economic growth even though economic crisis have stroked world’s economy. The economic growth itself explains at the same time the increase in a nation’s welfare by all means of it. However our main focus is the effect that education level of individuals has on the economic growth of Albania. Literature review states that investment in education directs into the formation of a qualified human capital, compared to physical or social capital and that makes a significant contribution to economic growth. So the study will briefly explain the reasons behind the economic …

The Spatial Nature Of Entrepreneurship, Economic Prosperity And, The Informal Economy, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

Businesses are not refining products and they are not adding any value on the sold products, but they are using the opportunity to purchase goods with lower price and then sell those products with a higher price, where the difference between those prices is profit. In addition, knowledge is an important factor, which explains the arrays of known profit opportunities, which entrepreneurs face, and those opportunities are not equally discoverable in all locations. The issue with classical and neoclassical models of land rent is a fact that they were based on an assumption where perfect knowledge of transportation requirements and …

The Impact Of Occupational Stressors In Public Administration: What Should Employees Do?, Edit Lezha, Gezim Dibra, Jozef Bushati, Bujane Topalli

UBT International Conference

Frequent and rapid changes are influencing factors in the quality of human life. Work intensity, the difference between material and spiritual needs of employees and their needs balance, are more general factors that cause stress at work. These requirements may be perceived as positive or negative challenges. Requirements imbalances can lead in procrastination which increase work related stress and concern in managing it. So stress is a consequence of the interaction of employees with conditions that surround them, but, on the other hand employee themselves can affect their own level of stress that they are experiencing in workplace. Organizations that …

Valuing Companies Listed On The Macedonian Stock Exchange On The Basis Of The Profitability Of The Investment, Bukurie Imeri Jusufi, Azir Jusufi

UBT International Conference

The investment strategy to be used by an investor will depend on the form of the price efficiency of the capital market. The reaching of an appropriate business decision about the investment of available financial means is not always easy. Therefore, it is necessary to perform a good analysis of the profitability and the logicality of the investment of available finances. The analysis based on the financial reports data which are publicly available enables the determining of certain indicators which can be used to value the companies, on the basis of which a rational decision can be reached in the …

Ecological Worldviews: A Missing Perspective To Advance Sustainability Leadership, Steve Schein

Academic Conference on Good Business

ABSTRACT

This article presents the findings from an empirical study of ecological worldviews of global sustainability leaders. Although a significant body of research has emerged in recent years focused on corporate sustainability at the organizational level, the literature has paid less attention to corporate sustainability at the individual level. As a result, little is known about the deeper psychological motivations of sustainability leaders and how these motivations may influence their behavior and effectiveness as change agents.

The study was based on theoretical insights from several social science disciplines including deep ecology, eco-psychology, environmental sociology, and integral ecology. Drawing on interviews …

Parallel Sessions (Marketing Paradigm): A Social Marketing Framework For The Development Of Public Awareness Programs - Pakistan’S Perspective, Sarfraz Ali Kiyani

International Conference on Marketing

Marketing has become the key factor in deciding the success and failure of not only the enterprises but also social causes. The impact of such marketing tactic is eventually determined in the behavior of the target group. This paper is designed to discuss the development of public awareness programs to mitigate risks regarding floods and other natural hazards. Such mitigation can be done by two ways i.e. Structural and Non-structural. Undertaking a good plan covers the steps one should take before, during or after a hazard that will not only minimize risks but also lessen the injuries and Protect people‟s …

Parallel Sessions (Marketing Paradigm): Contemporary Legal And Ethical Issues In Marketing In The Pharmaceutical Industry In Pakistan, Mahreen Nazar, Azad Ahmed

International Conference on Marketing

This research paper attempts to explore the contemporary legal and ethical issues prevailing in marketing practices in the pharmaceutical industry in Pakistan. The main focus of this paper is to enumerate legal and ethical issues influence the marketing strategy in pharmaceutical industry and what are different ways for pharmaceutical companies to address those issues effectively. Primary research is the main tool for this research which includes interviews of the practitioners of the industry.In addition to primary research we will also do some secondary research which includes research papers, journals and articles. This research paper would reveal the legal and ethical …

Parallel Sessions (Advertising): Tv Ads Impact On Consumer Purchase Intention, Ahmed Nabeel Siddiqui

International Conference on Marketing

The purpose of this paper is to highlight the influence of different contents of advertisements on the consumer purchase intention in UHT Milk.The research is conducted in five major cities of Pakistan with the sample size of 400 respondents selected by the systematic probability sampling technique and responses were collected with the help of structured questionnaires Result of the study shows that, due to quality features shown in TV advertisements of product, consumer purchase intention can be increased. While it was also found that the entertaining celebrity association, content credibility of product shown in TV advertisements, effective advertisement repetition and …

Parallel Sessions (Brand Management): Customers’ Evaluation Of Brand Extension: An Empirical Study Of Skin Care Products, Amber Thanwarani, Adil Virani, Munir Thanwarani

International Conference on Marketing

Brand extension can dilute the single mindedness and can create confusions in the mind of customers but on the other hand, its success can result in more profits and trustworthiness. Sometimes it is difficult for companies to decide whether to introduce a sub-brand or not. As business is a game of risk, companies try to play it well. At times their decision worth millions of dollars and at times it results in negative cash flows. Different companies have launched number of skin care products under the Parent brand with an aim to capture the larger market share but some of …

Parallel Sessions (Brand Management): Marketing Strategies To Raise Global Economy And Reduce Poverty Through Tourism Development In The Third World Countries- A Case Study Of Sindh, Munir Moosa Sadruddin

International Conference on Marketing

Tourism industry serves as a ray of hope for many developing countries. It is a source of sociocultural exchange, which not only boosts economy, but also improves the living standard of poor people. The research paper attempts to suggest strategies to reduce poverty in the developing countries through adaptation of pro- poor tourism techniques (Wood, 2005; Jamieson et al., 2004; Jamieson, 2003; Ashley et al., 2001). These techniques can also be used to restore the livelihood of people affected by natural calamities. Case study methodology has been used for this particular research. Single case study of Sindh has been taken …

Parallel Sessions (Consumer Behavior): Impact Of Packaging Elements Of Packaged Milk On Consumer Buying Behaviour, Muhammad Amir Adam, Kamran Ali

International Conference on Marketing

This research paper examines the impact of packaging elements on consumer buying behaviour. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, Linking Packaging to Marketing: how packaging is influencing the marketing strategy, 2013). Therefore it is important for firms, marketers and packaging designers to know how packaging influences consumers’ purchase decision. In …

Parallel Sessions (Consumer Behavior): The Pakistani Consumer: Dumb Or Dumber?, Owais Hassan Shaikh

International Conference on Marketing

The Competition Commission of Pakistan (CCP) has adopted the notion of ordinary consumer for assessing confusion or deception in ‘deceptive marketing practices’ cases under Section 10 of the Competition Act, 2010i . In its first order in this area, the CCP defined ordinary consumer as a person who is ‘the usual, common or foreseeable user or buyer of the product’ (CCPa, p. 30) and differs from the ‘ordinary prudent man’ under contract law. According to the CCP, this conceptualisation of the Pakistani consumer was important for achieving the goal of implementing the Competition Act 2010 in its letter and spirit, …

Parallel Sessions (Consumer Behavior): A Structural Approach On Compulsive Buying Behaviour, Tariq Jalees, Ume Amen, Qurat -Ul-Ain Kazmi

International Conference on Marketing

he aim of this paper is to measure the effect of materialism, interpersonal influence and compulsive buying behavior through a conceptual framework based on the Theory of Reasoned Action (TRA). The questionnaire was administrated by the appointed enumerators in the selected malls of Karachi. The enumerators visited these malls during different hours and days of the week. The valid sample size for this study is 300 comprising of all age groups. Mall intercept method which is a kind of convenience sampling was used for collecting data. The instrument used for collecting data for this study comprised of four constructs which …

The Role Of Self Concept In Consumer Behavior, Marisa Toth

Graduate Research Symposium (GCUA) (2010 - 2017)

Understanding the processes that underlie consumer behavior has become an increasingly important area of research, especially for businesses and marketers. One of the most commonly studied variables believed to impact consumer behavior is self-concept.

The purpose of the current study is to examine the influence of self-concept in consumer behavior and identify factors that influence the relationship. Specifically, what is the relationship between different aspects of the self-concept and the consumption of publicly and privately consumed luxuries and necessities? Furthermore, how will this relationship be affected by the level of self-monitoring an individual displays?

Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Cunningham

Graduate Research Symposium (GCUA) (2010 - 2017)

Walt Disney’s work as an animator during World War II had a measurable impact on culture and in the development of government produced messages. It is important to examine this understudied area of Disney’s life and his studio’s efforts to produce wartime training and propaganda films during WWII. Government agencies, including the U.S. Treasury, contracted Disney to produce 32 animated shorts between 1941 and 1945 (Gabler, 2007).

Employing a semiotic approach of cinema, this study focuses on the cartoons The New Spirit (1942), Der Fuehrer’s Face (1943) and Education for Death: The Making of the Nazi (1943). While American wartime …

2014 Symposium Overview, Cedarville University

The Research and Scholarship Symposium (2013-2019)

Click the "Download" button in the top right corner to view the abstract booklet.

Visitor Satisfaction Revisited: A Methodological Approach, Moji Shahvali, Hamid Zargham, Deborah Kerstetter

National Environment and Recreation Research Symposium

No abstract provided.

The Influence Of Visitor Motivation And Characteristics On Visitor Information Search Behavior, Yanhong Zhou, Kudzayi Maumbe

National Environment and Recreation Research Symposium

No abstract provided.

A Trend Study On Segmenting Festival Patrons, Alvin H. Yu, I-Yin Yen

National Environment and Recreation Research Symposium

No abstract provided.

A Case For Reflexivity In Academic Parks, Recreation And Tourism Writing, Lisa Groshong, Sonja A. Wilhelm-Stanis

National Environment and Recreation Research Symposium

No abstract provided.

The Role Of Destination Attributes And Visitor Satisfaction On Tourist Repeat Visit Intentions: Ths Case Of Lake Nakuru National Park, Kenya, Joanne Boit, Minsun Doh

National Environment and Recreation Research Symposium

No abstract provided.

13th Annual Undergraduate Student Symposium, Farquhar Honors College

Undergraduate Student Symposium

The Undergraduate Student Symposium, sponsored by the Farquhar College of Arts and Sciences, presents student projects through presentations, papers, and poster displays. The event serves as a “showcase” demonstrating the outstanding scholarship of undergraduate students at NSU. The Symposium is open to undergraduate students from all disciplines. Projects cover areas of student scholarship ranging from the experimental and the applied to the computational, theoretical, artistic, and literary. They are taken from class assignments as well as from independent projects. The projects do not have to be complete; presentations can represent any stage in the concept’s evolution, from proposal and literature …

New Technology And The Practice Of Law: Gear For Your Office And The Road, Maureen Cahill, Jason Tubinis

Continuing Legal Education Presentations

Provides guidance to legal professionals about ways that technology can make their practices more efficient, secure, and mobile. Includes discussion of hardware gadgets, helpful websites, and tips for comparing legal databases., as well as ethics considerations of electronic files.