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Inaugural Conference For Positive Marketing, Linda Purcell
Inaugural Conference For Positive Marketing, Linda Purcell
Conference for Positive Marketing
Inaugural Conference for Positive Marketing, November 4, 2011
Exploring E-Service Quality Of Online Hotel Booking Web Sites, Sungsik Yoon, Seunghyun Kim Ph.D.
Exploring E-Service Quality Of Online Hotel Booking Web Sites, Sungsik Yoon, Seunghyun Kim Ph.D.
Great Lakes Hospitality & Tourism Educators Conference
There is no doubt that the internet has become a new and valuable communication channel, collapsing all geographical and physical barriers, and making it a competitive marketing devise in the hospitality and tourism industry (Doolin et al., 2002). It is clear that travelers increasingly prefer interacting with the travel business online to conveniently gather information on destinations, prices, and schedules (Greenspan, 2004). For that reason, many hotels are regarding the internet as a new and efficient marketing environment. For example, one of the main advantages for hotels by using electronic strategies as a distribution system is the cost reduction (O’Connor …