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12th International Conference On Business, Technology And Innovation 2023, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2023

UBT Annual International Conference is the 12th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

11th International Conference On Business, Technology And Innovation 2022, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2022

UBT Annual International Conference is the 11th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

10th International Conference On Business, Technology And Innovation 2021, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2021

UBT Annual International Conference is the 10th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

The Impact Of Digital Technologies On Business Internationalization Process, Ylber Limani, Zana Bashota Broja

UBT International Conference

This paper discusses and analyses the impact of digital technology on business internationalization with focus on a case study of a developing country. There is evidence showing digital technology contributed on the development and advancement of the competitive international market. Accordingly, many companies are considering the change adopts the business model. Businesses lean towards believing that the use of digital technology enables them building the better relationship with customers and suppliers, improving their business process, and in some cases even simulating them in restructuring the entire business industry. In well-established businesses, technology has become the basis of every work in …

Hot Spots Or Balanced Score Cards?, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

Executives are spending time and effort to create working culture where employees are willing to cooperate and cooperation should be in a line with corporate mission, vision and within corporate strategy. In addition according to Gratton, (2007), “This willingness to cooperate was crucial to the second element, the capacity of people to work with others outside their boundaries” (p. 8). When employees are willing to cooperate and to contribute beyond their administrative boundaries they are triggering problem solving and innovation. Academic literature, offers two approaches for increasing productivity and cooperation within teams and team members. Gratton (2007) discusses Hot Spots …

Digital Marketing Trends, Naim Preniqi, Kaltrina Sylaj, Elinda Krasniqi

UBT International Conference

Regardless of the industry companies may be operating, the digital marketing trends continues to grow rapidly. Adoption of digital marketing tools has never been easy for the businesses in terms of content, audience target, design aspects and streaming videos, sponsoring etc. Selecting the approriate digital landscape that meet the bussiness needs continues to be a challange as variety of diffrent platforms are evolved and audience switches plateform use, the businesses are forced to adopt new platforms and maintain existing once. Traditional static webpage alone no longer meets the new business needs therefore digital interactive social networks are booming and have …

Artificial Intelligence And Big Data Challenges In Smart Cities, Arbër Perçuku

UBT International Conference

Smart city combines technologies with information to facilitate and improve daily life of citizens on different areas like transport, healthcare, education, environment impact, energy save and other. Big Data as technology to collect, store and analyze massive amounts of data, and Artificial Intelligence to extract the values from those data, have received a lot of attention recently. The aim of this paper is to discuss and highlight the challenges that engineers, scientists and other stakeholders can face practically in the development of smart city, and to enhance the integration of both Big Data and Artificial Intelligence.

The Complexity Issues Of Enterprise Digitalization And The Organisational Challenges Of Operations: The Case Of Kosova, Ylber Limani, Edmond Hajrizi, Larry Stapleton

UBT International Conference

One of the main challenges to business digital transformation is lack of agile approach to the operations digitalization requirements. This problem can be translated on three main related hypothetical issues: business inability to change various things in a short period of time, lack of straightforward strategic line commitment, and failure to take iterative organisational fast approach towards simplification of technology complexity. This research aims to address the potential causes of organizational inflexibility, strategic issues, and the mode of response to the complex requirements of digitalization process. The target population is composed of Kosovar enterprises with a definite sample. Qualitative research …

International Conference Management, Business And Economics, University For Business And Technology - Ubt

UBT International Conference

UBT Annual International Conference is the 9th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

Understanding Impact Of Professional Training On Work Performance, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

Because of fast changes in technology, work processes and legislation there is a need for faster preparation of work labor, however formal education is failing to prepare people within required time and skills that are required by labor market. This paper is analyzing training needs for businesses and available training that are offered by public and private institutions. For this paper, case of TAK, Kosovo Telecom and UBT was analyzed and findings are compared with training's that vendors are offering within UK and USA. In addition also findings from national Accreditation Agency where discussed, regarding professional schools.

International Conference On Management, Business And Economics, University For Business And Technology - Ubt

UBT International Conference

UBT Annual International Conference is the 8th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development.The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent advancements …

Unions And Professional Organizations, Diamanta Skenderi, Besnik Skenderi

UBT International Conference

This paper discusses the role of unions, professional organizations and the place business should take in society. In addition, this paper also is about how the company policy should be with regard to the environment, or on dealing with evil regimes. For this paper, academic journals have been used and in a last part is provided conclusion.