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Consumer Perceptions Of The Internet As A Product And Service Infomation Source, Kevin Nguy
Consumer Perceptions Of The Internet As A Product And Service Infomation Source, Kevin Nguy
Theses : Honours
The Internet is fast becoming an important product and service information source. Consumers are using the medium for gathering information on products and services. The Internet has unique characteristics, which makes it a powerful medium for communication. However, what is the perception of the product and service information on the Internet? This study aims to contribute to an understanding of consumers' perception of product and service information on the Internet. The research is exploratory in nature. Consumers' perceptions towards the Internet as a product and service information source were measured along a construct relating to perceptions towards the Internet information. …
A Qualitative Investigation Into The Use Of The Internet In The Information Search Phase Of The Buying Decision Process, Kiaran Geen
Theses : Honours
There have been a significant number of reports suggesting that the Internet will radically change accepted business and customer relationships. The literature to date has focused on the phenomenon of the Internet as well as more specific aspects such as its interactivity, how to market a Web site and security issues. There appears to be very little research on how consumer behaviour theories relate to the Internet. This study explored the extent to which the Internet is in the information search phase of the buying decision process, amongst Internet literate consumers. A qualitative investigation using virtual focus groups was conducted. …
Organisational Culture Receptiveness To Excellent Communication, Katherine Jane O'Donoghue
Organisational Culture Receptiveness To Excellent Communication, Katherine Jane O'Donoghue
Theses : Honours
A major finding of the Grunig Excellence Study was that various dimensions of organisational culture play an important role in determining an organisations ability to practice excellent communication. This research has tested the dimensions of organisational culture as found in the Excellence Study in a new setting -the West Australian government through the Education Department of Western Australia. This will begin to determine their existence and relevance of the original findings outside the original study setting. The study has a sample size of 450 employees of the Department Level 8 and below and 9 employees Level 9 and above in …