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A Study Of Destination Attractiveness Through Tourists' Perspectives : A Focus On Chiang Mai, Thailand, Chompunoot Morachat
A Study Of Destination Attractiveness Through Tourists' Perspectives : A Focus On Chiang Mai, Thailand, Chompunoot Morachat
Theses: Doctorates and Masters
This study seeks to gain insights into the overall attractiveness of a destination by applying the multi-attribute Fishbein model. This approach has been carried out twice before in the international context and this dissertation contributes further to the concepts of destination attractiveness especially through the application of multi-attribute models of measurement and analysis with the context of localisation. It also adds to the body of knowledge on the understanding of tourism product preference and perceptual attitudes held by tourists from specific geographical origins to the South-East Asian region, specifically within Thailand. The study investigated (i) tourists' perceived overall attractiveness of …
Receptivity To A Proposed Change In Accounting Education, Patricia A. Addison
Receptivity To A Proposed Change In Accounting Education, Patricia A. Addison
Theses: Doctorates and Masters
This cross-sectional correlation study is concerned with accounting practitioners' receptivity to a propose change in accounting education; specifically, that the existing three year degree course be extended to four years. This change is proposed by the Accounting Profession in Australia. A model of accounting practitioners' receptivity towards the proposed change, at the adoption stage, was revised and adapted from a general model of teacher receptivity to any system-wide change. The revised model has one dependent variable, receptivity, which is measured in three aspects; overall feelings, attitudes, and general behaviour intentions towards the proposed change in accounting education. It has eight …