Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Entire DC Network
Mydeal: A Mobile Shopping Assistant Matching User Preferences To Promotions, Kartik Muralidharan, Swapna Gottipati, Jing Jiang, Narayan Ramasubbu, Rajesh Krishna Balan
Mydeal: A Mobile Shopping Assistant Matching User Preferences To Promotions, Kartik Muralidharan, Swapna Gottipati, Jing Jiang, Narayan Ramasubbu, Rajesh Krishna Balan
Research Collection School Of Computing and Information Systems
A common problem in large urban cities is the huge number of retail options available. In response, a number of shopping assistance applications have been created for mobile phones. However, these applications mostly allow users to know where stores are or find promotions on specific items. What is missing is a system that factors in a user's shopping preferences and automatically tells them which stores are of their interest. The key challenge in this system is twofold; 1) building a matching algorithm that can combine user preferences with fairly unstructured deals and store information to generate a final rank ordered …
An Ecological Model For Digital Platforms Maintenance And Evolution, Paolo Rocchi, Paolo Spagnoletti, Subhajit Datta
An Ecological Model For Digital Platforms Maintenance And Evolution, Paolo Rocchi, Paolo Spagnoletti, Subhajit Datta
Research Collection School Of Computing and Information Systems
The maintenance of software products has been studied extensively in both software engineering and management information systems. Such studies are mainly focused on the activities that take place prior to starting the maintenance phase. Their contribution is either related to the improvement of software quality or to validating contingency models for reducing maintenance efforts. The continuous maintenance philosophy suggests to shift the attention within the maintenance phase for better coping with the evolutionary trajectories of digital platforms. In this paper, we examine the maintenance process of a digital platform from the perspective of the software vendor. Based on our empirical …
Exploring Variety Seeking Behavior In Mobile Users, Kasthuri Jayarajah, Robert J. Kauffman, Archan Misra
Exploring Variety Seeking Behavior In Mobile Users, Kasthuri Jayarajah, Robert J. Kauffman, Archan Misra
Research Collection School Of Computing and Information Systems
Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of “variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there exists correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the …
Handling Location Uncertainty In Event Driven Experimentation, Kartik Muralidharan, Srinivasan Seshan, Narayan Ramasubbu, Rajesh Krishna Balan
Handling Location Uncertainty In Event Driven Experimentation, Kartik Muralidharan, Srinivasan Seshan, Narayan Ramasubbu, Rajesh Krishna Balan
Research Collection School Of Computing and Information Systems
The wide spread use of smart phones has ushered in a wave of context-based advertising services that operate on pre-defined user events. A prime example is Location Based Advertising. What is missing though, is the ability to experiment with these services under varying event conditions with real users using their regular phones in real-world environments. Such experiments provide greater insight into user needs for and responsiveness towards context-based advertising applications. However, these event-driven experiments rely on data that arrive from sources such as mobile sensors which have inherent uncertainties associated with them. This effects the interpretation of the outcome of …