Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Future Behavioural Of Console Gamers And Mobile Gamers: Are They Differ?, Aamir Rashid
Future Behavioural Of Console Gamers And Mobile Gamers: Are They Differ?, Aamir Rashid
Publications and Research
Since the pandemic, a greater flexibility to work and study from home led to increased opportunities for online gaming. This resulted in the resilience of the online game industry in times of weakened individual purchasing power caused by the economic downturn. Following a new trend in customer behaviour to invest in better game play experience and performance, revenue from the online game industry reached new heights, particularly revenue from the purchase of viqueryrtual items. Therefore, it is crucial to investigate the repurchase intention of gamers towards virtual items. This article reports on the comparison of the effect of aesthetic design …
Logistics Service Quality And Product Satisfaction In E-Commerce, Aamir Rashid, Rizwana Rasheed
Logistics Service Quality And Product Satisfaction In E-Commerce, Aamir Rashid, Rizwana Rasheed
Publications and Research
Consumer satisfaction in e-commerce directly depends on logistical services. There is a constant dilemma in which logistical service dimensions affect consumers’ product satisfaction. The aim is to determine how specific dimensions of logistics services affect product satisfaction in the e-commerce industry of Pakistan. For this research, a survey questionnaire with a deductive approach was utilized by collecting data from 197 respondents through a convenient sampling technique. Further, hypotheses were tested through a quantitative method with the help of SmartPLS. A measuring instrument was used with six dimensions, that is, availability, delivery time, shipping costs, product quality and condition, information quality, …