Digital Commons Network^™

The Politics Of Pilgrimage Through The Prism Of Mass Media, Alokparna Das

International Journal of Religious Tourism and Pilgrimage

Pilgrimage involves the movement of people either as individuals or as groups in search of what can be described as the sacred. Since pilgrimage is an integral part of Indian culture and has significant participation, pilgrimage sites and centres are being used by political and corporate organisations to communicate specific messages. The political relevance of religion in our contemporary world cannot be disputed, particularly in the context of a growing consumerist culture and the divisive tactics of most political organisations. In such a scenario, pilgrimage traditions and centres are periodically taken over by political groups. As a particular pilgrimage tradition …