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Business

Graduate Theses and Dissertations

2018

Marketing

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Risk And Return Comparisons Of Pre-Harvest Marketing Strategies, John Leander Turner V Dec 2018

Risk And Return Comparisons Of Pre-Harvest Marketing Strategies, John Leander Turner V

Graduate Theses and Dissertations

This paper analyzes risk and returns associated with pre-harvest corn grain marketing strategies for the state of Arkansas. Farming is characterized by a volatile environment. Numerous risks are taken by producers in order to provide commodities that are bought and sold by various parties in the supply chain. Price, yield, and production costs vary daily and can have large variation between years. Risk and Return Comparisons of Pre-harvest Marketing Strategies examines the effectiveness of using pre-harvest marketing strategies to enhance returns and to mitigate inherent price risk in the Memphis cash corn market. Thirteen strategies are compared to the October …


Understanding The Relationship Between Corporate Social Responsibility, Team Identification, And Behavioral Intention With The Mediating Effect Of Satisfaction In Korean Professional Baseball League, Jaeman Son Dec 2018

Understanding The Relationship Between Corporate Social Responsibility, Team Identification, And Behavioral Intention With The Mediating Effect Of Satisfaction In Korean Professional Baseball League, Jaeman Son

Graduate Theses and Dissertations

The purpose of this dissertation was to provide a better understanding of how sport fans’ perceptions of a sport team’s CSR activities influence the behavioral intention of sport consumers. More specifically, the aim of this study was to propose and test a theoretical model that explore the relationship among perceived CSR and team identification and satisfaction, along with the behavioral intention. This study was to investigate the mediating role of customer satisfaction in the relationship between perceived CSR and behavioral intention. Finally, the study attempts to examine whether the relationship between team identification and behavioral intention is mediated by customer …