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Exploring The Values Orientations Of International Accounting Students: Implications For Educators, A. Abraham
Exploring The Values Orientations Of International Accounting Students: Implications For Educators, A. Abraham
Faculty of Commerce - Papers (Archive)
The internationalisation of accounting education has grown significantly over the last decade, with Australia now being the third largest provider of international degrees. This internationalisation has brought benefits to both students and academics by widening their understandings and perspectives of other countries and cultures. The diversity has also provided a basis for researching the impact of culture on student’s approaches to teaching and learning. However, no study to date has measured and analysed the tensions that exist between the cultural values of students and educators. This paper reports an exploratory study of postgraduate students enrolled in a foundation accounting subject …
Management Learning Exercise And Trainer’S Note For Market Segmentation In Tourism, Sara Dolnicar
Management Learning Exercise And Trainer’S Note For Market Segmentation In Tourism, Sara Dolnicar
Faculty of Commerce - Papers (Archive)
Tourists are different. Tourists prefer different destinations, engage in different vacation activities and perceive different aspects of their vacation as important. Differences (heterogeneity) among tourists enable the tourism industry to identify interesting groups within the market who have similar and very distinct needs, target them, and gain competitive advantage through offering superior service to a smaller group of tourists instead of trying to satisfy the entire market’s diverse needs. The process of identifying and learning about possible market segments that may be managerially useful is referred to as market segmentation. This article shows how researchers can develop learning exercises for …