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Differences Within And Between Travel Preference, Planned Travel And Choice Behavior Of Australians Travelling To Asian And Overseas Destinations, Uraiporn Kattiyapornpong, Kenneth E. Miller
Differences Within And Between Travel Preference, Planned Travel And Choice Behavior Of Australians Travelling To Asian And Overseas Destinations, Uraiporn Kattiyapornpong, Kenneth E. Miller
Faculty of Commerce - Papers (Archive)
This study seeks to examine differences in travel preference, travel intention and destination choice behavior of an aggregated set of Australian travelers. Additionally the study seeks to relate income, age, gender, life cycle and life style of Australians to the preference, planning and choice of Asian and overseas destinations. A large representative sample of 49,000 Australian respondents is utilized. Binomial regression is used to profile travelers to Asia and overseas in general. Specific significant variables and differences are highlighted. There are consistent relationships between travel preference, planning and choice and the set of independent variables of income, life cycle and …