Digital Commons Network^™

Development Of A Measure Of Corporate Safety Culture For The Transportation Industry, David V. Colarossi

Electronic Theses and Dissertations

This project was designed to develop the Corporate Safety Culture Scale, a unique measure of corporate safety culture that is supported by a strong theoretical foundation. Items were developed conceptually, discussed in cognitive interviews, and submitted to expert review. Survey items were administered to employees of a large public transportation organization. Principle components analysis reduced the data and identified an empirical model. The empirical model held two domains identified as: 1) "Values," and 2) "Behavior." Confirmatory factor analysis compared the fit of the empirical model with that of a modified empirical model, and the hypothesized model, which held the following …

Nonprofit Marketing Education In The United States: An Examination And Interpretation Of The Prevalance And Nature Of Curriculum, Theresa Meier Conley

Electronic Theses and Dissertations

The nonprofit sector is a large, growing, and essential part of the United States economy. There is a history of inspired ideas and complex change in the nonprofit sector that marketing educators and business school administrators must understand if they are to be leaders in the continuing evolution of nonprofit marketing education.

This manuscript includes a summarized historical perspective, a selective review of literature from existing nonprofit management and marketing education, a discussion of relevant contemporary issues for consideration, and mixed-method research results regarding the prevalence and nature of nonprofit marketing education. The mixed-method research strategy includes three phases; the …