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Regulating Relationship Needs Via Joint Consumption: An Attachment Perspective, Jana M. Rosewarne
Regulating Relationship Needs Via Joint Consumption: An Attachment Perspective, Jana M. Rosewarne
Doctoral Dissertations
Attachment style functions to regulate affect in relationships. I hypothesized that consumer decisions serve a similar purpose, producing distinct patterns of product preferences depending on people’s attachment goals. In a series of studies, I found that attachment avoidance predicted reduced preference for products framed as meeting closeness relationship goals and greater preference for products framed as meeting autonomy goals. The link between attachment anxiety and product preference depended on consumers’ emotions (S2) and relationship commitment (S3). Attachment style also predicted differences in the extent to which consumers thought about their partners when choosing products and their perceptions of how consumption …
The Impact Of Motivations And Enduring Involvement In An Adventure Tourism Setting, Eric Beckman
The Impact Of Motivations And Enduring Involvement In An Adventure Tourism Setting, Eric Beckman
Doctoral Dissertations
This study aimed to determine the push and pull motivations that lead to an enduring involvement in an adventure tourism activity. The proposed research model will be the first to explore the relationship between motivational needs and enduring involvement in an adventure setting. In understanding the role that motivational needs and enduring involvement play in the success in an adventure setting, marketers can better promote the adventure tourism activity and location. Because this study was designed specifically for adventure tourism, it is expected that the model can be generalized across other adventure activities. In addition to motivational needs, enduring involvement, …