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Articles 1 - 7 of 7
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Why Consumers Use Mobile Commerce?, Sang-Lin Han, T. P. Thao Nguyen, V. Anh Nguyen
Why Consumers Use Mobile Commerce?, Sang-Lin Han, T. P. Thao Nguyen, V. Anh Nguyen
Asia Marketing Journal
Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed.
Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on …
The Influence Of Love Versus Lust On Consumer Judgments, Jung-Yun Kang, Young-Jee Han
The Influence Of Love Versus Lust On Consumer Judgments, Jung-Yun Kang, Young-Jee Han
Asia Marketing Journal
According to previous literature, love involves a feeling of emotional bonds, attachment, and commitment to a specific target from a long-term perspective. In contrast, lust is defined as a sexual desire to engage in sexual activities from a short-term perspective. This research investigates the influence of feelings of love or lust on consumers" long-term benefit-seeking and risk-taking behaviors. Study 1 examined whether consumers" long-term benefit-seeking behaviors depend on feelings of love or lust. As a result, consumers who experienced feelings of love were more likely to prefer products that provide long-term benefits (e.g., a hybrid car) than those who experienced …
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce, Sang-Lin Han, Hyo-Ju Park
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce, Sang-Lin Han, Hyo-Ju Park
Asia Marketing Journal
This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers’ attitude on ‘general technology’. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data.
It was found that individual’s positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone’s positive …
Give A Man A Fish Or Teach Him To Fish, Seo Young Kim, Youjae Yi
Give A Man A Fish Or Teach Him To Fish, Seo Young Kim, Youjae Yi
Asia Marketing Journal
People receive support from others to solve problems that are difficult to solve on their own. During service encounters, customers also receive help from other customers. Inter-customer helping is a type of Customer Citizenship Behavior (CCB), which has become more prevalent with increased use of self-service technologies (SSTs). However, not all helps are created equal. The current research investigates the effects of the two types of help, autonomy- and dependency-oriented help during service encounters. Autonomy-oriented help refers to a partial hint to the problem, whereas dependency-oriented help refers to the full solution to the problem. Through experimental studies, we provide …
National Culture And Relational Selling, Jeong Eun Park, George D. Deitz
National Culture And Relational Selling, Jeong Eun Park, George D. Deitz
Asia Marketing Journal
Globalization and the emergence of new markets has placed increased emphasis on cross-cultural sales and marketing research. Despite considerable advances in the personal selling literature, little is known about the cross-cultural transferability of key constructs. Given the degree to which wellaccepted relational sales behaviors such as ASB and customer oriented selling reflect Western values such as individualism and low uncertainty avoidance, the relative efficacy of such practices in alternative cultural context is less clear. Using a Korean sample, our results confirm the beneficial direct effects of these relational selling practices upon performance. However, we also find strong workgroup interdependence diminishes …
Can Threatened Moral Self Make People Prefer Ecological Product?, Zhuomin Shi, Wanyi Zheng, Ning Yang
Can Threatened Moral Self Make People Prefer Ecological Product?, Zhuomin Shi, Wanyi Zheng, Ning Yang
Asia Marketing Journal
Purpose: Social influence has a decisive role in shaping a person"s cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people"s moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product.
Method and Data: 75 college and MBA students" eye movement data were collected when they read different kinds of moral materials, as well as data …
Solving The Mystery Of Consistent Negative/Low Net Promoter Score (Nps) In Cross-Cultural Marketing Research, Sanjay Seth, Don Scott, Chad Svihel, Shigematsu
Solving The Mystery Of Consistent Negative/Low Net Promoter Score (Nps) In Cross-Cultural Marketing Research, Sanjay Seth, Don Scott, Chad Svihel, Shigematsu
Asia Marketing Journal
This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a “single stimulus” such as the “company” or the “company’s products / services.” However, in the case of the “recommendation to friend” question of the NPS system there are two stimuli namely the “company product/service” and the influence of “friends.” Hence, the survey outcomes …