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Development Of A New Technology Venture Balanced Scorecard Derived From Critical Factors That Impact Product Quality, Zella Jackson Hannum
Development Of A New Technology Venture Balanced Scorecard Derived From Critical Factors That Impact Product Quality, Zella Jackson Hannum
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Can a department manager who launches technologically advanced products use a performance measurement tool to improve product quality? Business environments where technologically advanced products are launched to the market for the first time, known as new technology ventures (NTV’s), have lagged behind in adoption of measures that drive product quality. NTV’s have been slow to adopt such measures due to a lack of research that would substantiate the impact of any proposed performance management systems. Thus, the development of an effective and useful tool that measures and drives product quality performance in NTV environments, which has usable visual displays—would be …