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Three Research Essays On Human Behaviors In Social Media, Jiao Wu
Three Research Essays On Human Behaviors In Social Media, Jiao Wu
Theses and Dissertations
Social Media (SM) has grown to be one of the most popular Internet technologies for individual users and has fostered a global community. For instance, recent statistics reveal that monthly active users of Facebook are almost 1.5 billion by Mar 2015. At the same time, 20% of internet users in the US are expected to have Twitter accounts. This figure has grown from 15.2% in 2012, and is expected to rise to 24.2% by 2018 (Twitter 2015).
People like spending their time on SM to track the latest news, seek knowledge, update personal status, and connect with friends. It is …
"If You Have It, I Want It...Now!" The Effect Of Envy And Construal Level On Increased Purchase Intentions, Alexander Joseph Milovic
"If You Have It, I Want It...Now!" The Effect Of Envy And Construal Level On Increased Purchase Intentions, Alexander Joseph Milovic
Theses and Dissertations
When a person wants something that another has, they often experience feelings of envy. Envy, an unpleasant emotion that stems from that desire to covet another's possessions, is often perceived as a negative outcome that should be banished to the deep recesses of a person's mind. However, recent research has determined that two forms of envy may exist, with positive outcomes for those experiencing benign envy. Often identified as "keeping up with the Joneses", feelings of benign envy may lead to motivating behavior, causing a person to strive to obtain what the other has in order to reduce their envy. …