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Essays On The Influence Of Review And Reviewer Attributes On Online Review Helpfulness: Attribution Theory Perspective, Rakesh Guduru

Theses and Dissertations

With the emergence of digital technology and the increasing availability of information on the internet, customers rely heavily on online reviews to inform their purchasing decisions. However, not all online reviews are helpful, and the factors that contribute to their helpfulness are complex and multifaceted. This dissertation addresses this gap in the literature by examining the antecedents that determine online review helpfulness using attribution theory. The dissertation consists of three essays. The first essay examines the impact of authenticity (review attribute) on review helpfulness, showing that the expressive authenticity of a review enhances its helpfulness. The second essay investigates the …

Customer Value Co-Creation: Environmental Sustainability As A Tourist Experience, Esi A. Elliot, Russell P. Adams, Ernest Kafui Kwasi Tsetse

International Business and Entrepreneurship Faculty Publications and Presentations

Increasingly, environmental sustainability has become an important consideration for customer value co-creation, which is collaboration between a firm-provider and its customers to jointly create value. Our research question is therefore “how does customer value co-creation (CVC) enhance environmental sustainability?” We argue that attention to CVC globally would significantly enhance environmental sustainability in emerging markets. The findings of the study revealed that firms that do not enhance customer engagement and their environmental sustainability will lose patronage. Secondly, the attitude of most of these tourists who continually visit unclean tourism destinations such as littered beaches and polluted water bodies would continue to …

Essays On Behavioral Decision Making In Crowdfunding Environments, Bright Frimpong

Theses and Dissertations

Crowdfunding has revolutionized the world of financing. From entrepreneurs to financially excluded individuals seeking funding for essential projects, crowdfunding provides an expansive platform for project founders to raise needed capital for pending or ongoing projects. In addition to raising capital, founders also use crowdfunding to test market an idea, gain exposure for future funding, gain validation, and build trusting relationships with backers (Zhou et al., 2018). However, the success of crowdfunding is dependent on crowd participation- backer support and funding. The importance of crowd participation in crowdfunding is not limited to project funding, but also building public involvement and support …

Themes And Participants’ Role In Online Health Discussion: Evidence From Reddit, Massara Alazazi

Theses and Dissertations

Health-related topics are discussed widely on different social networking sites. These discussions and their related aspects can reveal significant insights and patterns that are worth studying and understanding. In this dissertation, we explore the patterns of mandatory and voluntary vaccine online discussions including the topics discussed, the words correlated with each of them, and the sentiment expressed. Moreover, we explore the role opinion leaders play in the health discussion and their impact on participation in a particular discussion. Opinion leaders are determined, and their impact on discussion participation is differentiated based on their different characteristics such as their connections and …

Extending The Diversity Conversation: Fashion Consumption Experiences Of Underrepresented And Underserved Women, Lena Cavusoglu, Deniz Atik

Marketing Faculty Publications and Presentations

This research brings in the voice of underserved and underrepresented women of various racial or ethnic origins and social classes, who have differing buying powers, sexual orientations, body shapes, and physical appearances, into the conversation of fashion diversity. Through a qualitative inquiry with 38 semi-structured in-depth interviews, the researchers analyzed the consumption experiences of diverse women to expose what the fashion scene is lacking. The study's main contribution is the depiction of overlooked diversity categories in fashion, such as the non-White and non-Black women of color, women of average sizes, and women with characteristics that the fashion industry has long …

Examining Users’ Information Disclosure And Audience Support Response Dynamics In Online Health Communities: An Empirical Study, Joseph A. Manga, Francis K. Andoh-Baidoo, Emmanuel Wusuhon Yanibo Ayaburi, Diego Escobari

Information Systems Faculty Publications and Presentations

Online healthcare communities (OHCs) facilitate two-way interaction. Examining users’ information disclosure-audience support response dynamics can reveal insights for fostering a supportive environment, community engagement, bond formation, knowledge sharing, and sustained participation in OHCs. We propose a structural vector autoregression (SVAR) model of user disclosure and response dynamics in OHCs. Based on the health disclosure decision-making model and daily time series data, we examine the two-way interaction of two dimensions of disclosure efficacy with audience support response acceptance. Findings of the impulse response functions reveal that user information density leads to positive support response acceptance, whereas support response acceptance reduces the …

La Asignación De Género De Los Préstamos En El Sureste De Tejas [The Gender Assignment Of Loans In Southeast Texas], Elsa Guadalupe Magana Orozco

Theses and Dissertations

En esta investigación se examina la asignación de género de préstamos del inglés al español en el Valle del Río Grande de Tejas basándose en 32 entrevistas sociolingüistas del Corpus bilingüe del Valle (Christoffersen y Bessett, 2019). Se han llegado a reconocer tres posibles factores que determinan la asignación de género (masculino o femenino) de los préstamos, tales como el sexo biológico, el género fonológico y el género analógico (Poplack, 1982; DuBord, 2004; Montés-Alcalá y Lapidus Shin, 2011). Los resultados muestran un total de 692 préstamos la mayoría fue asignado el género masculino un 50%, mientras 33% fue asignado el …

Paralinguistic And Rhetorical Capabilities Of Emojis In Marketing Communication, Jacob Christopher Almaguer

Theses and Dissertations

Consumers and social media marketers have over 3,000 emojis at their fingertips. Despite the popularity of emojis on social media, marketing research on emojis remains limited. Extant marketing research on emojis that does exist primarily focuses on the emotional and reinforcement capabilities, a remnant of the limitations of the emoticon ancestor, and largely ignores the additional paralinguistic and rhetorical potential of emojis. In this dissertation, emojis as a paralanguage are explored with a particular focus on the creation of meaning on social media (Essay 1), and emojis as a full (Essay 2) and partial (Essay 3) substitute for text in …

Media As Other Information For Fundamental Valuation, Jiajia Fu, Jingran Zhao

School of Accountancy Faculty Publications and Presentations

The media is an important information intermediary. We investigate the informational role of the media by examining whether media content, measured by the sentiment of news articles, contains information about a firm’s fundamental value beyond that conveyed in earnings, book value, and analyst forecasts. We show that incorporating media content into Ohlson’s (1995) residual income model generally improves its ability to predict future residual income, explain current stock prices, and predict future stock prices. Our results are strengthened when media coverage is higher and when media sentiment is more dispersed

Language In Economics And Accounting Research: The Role Of Linguistic History, Giorgio Gotti, Seán G. Roberts, Marco Fasan, Cole B. J. Robertson

School of Accountancy Faculty Publications and Presentations

This paper investigates whether a consideration of linguistic history is important when studying the relationship between economic and linguistic behaviors. Several recent economic studies have suggested that differences between languages can affect the way people think and behave (linguistic relativity or Sapir–Whorf hypothesis). For example, the way a language obliges one to talk about the future might influence intertemporal decisions, such as a company’s earnings management. However, languages have historical relations that lead to shared features—they do not constitute independent observations. This can inflate correlations between variables if not dealt with appropriately (Galton’s problem). We discuss this problem …

Contextual And Organizational Factors In Sustainable Supply Chain Decision-Making: Grey Relational Analysis And Interpretative Structural Modeling, Zhaojun Yang, Xiaoting Guo, Jun Sun, Yali Zhang

Information Systems Faculty Publications and Presentations

Sustainable supply chain emerges as a major business trend essential to long-term competitive advantage. Relevant corporate decisions concern a broad range of factors and require novel analytical models for critical control. This study conducts mathematical analyses to identify the factors that are vital yet receiving insufficient attention from researchers and practitioners. Valid survey observations were collected from 113 enterprises in China, the biggest emerging economy that faces the dilemma between development and sustainability. Grey relational analysis (GRA) and interpretative structural modeling (ISM) assess the importance levels of contextual and organizational factors and explore their joint effects. Validated with conventional expert …

Is First Impression Relevant In Online Health Support Communities? Preliminary Investigation Of The Effects Of Social Presence, Joseph A. Manga, Emmanuel Wusuhon Yanibo Ayaburi, Francis Andoh-Baidoo

Information Systems Faculty Publications and Presentations

Patients’ initial impression can influence the kind of reactions they receive and their subsequent participation. Prior studies use inference models to examine participation as a continuum phenomenon. In the online health supporting communities (OHSCs), distinguishing giving participation from receiving participation provide interesting insights at the granular level. Using social presence theory, this study identifies and uses social presence cues in the initial post of 168 patients to predict patients’ giving and receiving participation in a prominent OHSC. Findings reveal that the social presence cues affected the two participation dimensions differently. Specifically, while intimacy is the most important predictor of giving …

Comparison Of Voluntary Versus Mandatory Vaccine Discussions In Online Health Communities: A Text Analytics Approach, Massara Alazazi, Bin Wang

Information Systems Faculty Publications and Presentations

Vaccines are vital health interventions. However, they are controversial and some people support them while others reject them. Social media discussion and big data are a rich source to understand people’s insights about different vaccines and the related topics that concern most of them. This study aims to explore the online discussions about mandatory and voluntary vaccines using text analysis techniques. Reddit social platform is popular in online health discussion and thus data from Reddit is analyzed. The results show that different aspects are discussed for different types of vaccines. The discussion of mandatory vaccines is more interactive and is …

The Power Of Words In Crowdfunding, Yuanqing Li, Sibin Wu

Management Faculty Publications and Presentations

In this chapter, the authors first provide an overview of the crowdfunding phenomenon. Through the literature review of crowdfunding success factors in the four models, the authors then summarize that the current entrepreneurial research focused on success factors has failed to sufficiently examine how the power of words would affect crowdfunding. Therefore, the authors propose that non-verbal and verbal cues are crucial to entrepreneurial financing success. Based on the insufficient research related with those cues, especially the non-verbal ones, the authors open an area of study on non-verbal and verbal cues in the entrepreneurial financing process by conducting and writing …

Diverse Effects Of Diversity: Disaggregating Effects Of Diversity In Global Virtual Teams, Vas Taras, Daniel Baack, Dan Caprar, Douglas Dow, Fabian Froese, Alfredo Jimenez, Peter Magnusson

Marketing Faculty Publications and Presentations

Global Virtual Team (GVT) member diversity provides many advantages but also poses many challenges. Diversity comes in different forms that each has different effects on GVT dynamics and performance. Past research typically explored the effect of only one type of diversity at a time. Using multi-source, multi-wave data from 5728 individuals working in 804 consulting project GVTs, the present study is unique in that it explores and compares the effects of different forms of team member diversity on different aspects of GVT effectiveness in a single sample. It proposes a refined theoretical model that differentiates between the effects of personal …

Empirical Evidence On Labor Profile Competencies Of Mexican Immigrants To The United States Of America, Azucena Leticia Herrera Aguado, Jorge Gonzalez

Management Faculty Publications and Presentations

The immigration of Mexicans to the United States of America (USA) has led to migration policy problems in both countries, with ethical, social, human, health and labor implications. For this and other reasons, bilateral relations between these countries have long-standing legal needs. There is a need to find formulas and solutions to confront multiple challenges and opportunities. This research examines the professional profile of Mexican immigrants to the USA. We describe the qualitative, quantitative, exploratory and descriptive case method we employed in a pilot survey we applied in the Rio Grande Valley (RGV) of Texas and on a study of …

Synergy Between Green Supply Chain Management And Green Information Systems On Corporate Sustainability: An Informal Alignment Perspective, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang

Information Systems Faculty Publications and Presentations

At the corporate level, green innovation is essential for environment protection and sustainable development. Green supply chain management (GSCM) and green information system (GIS) are two important pillars of green innovation. This study investigates the possible alignment between them in terms of the synergistic effect on corporate sustainability. Based on the task-technology fit model, GSCM and GIS can be viewed as the task- and technology-side endeavors. The extant conceptualization of the fit between a task and a technology assumes their interdependence, but efficiency-oriented GSCM and technology-driven GIS are relatively independent from each other as they can be carried out separately. …

The Hierarchical Effects Of Employee Choice Of Language: The Role Of Customer Bilingualism And Self-Concept Clarity, Fuad Hasan

Theses and Dissertations

The impact of the choice of language is continuously widening and deepening in different socio-political contexts due to globalization and multiculturalism (Heller, 2010). A nascent stream of research (Zolfagharian, Hasan, & Iyer, 2017) also suggests that, in multicultural service encounters, employee choice of language affects customer perceived interaction quality, which in turn influences a host of outcome constructs germane to service researchers. Therefore, this dissertation focuses on how employee choice of language works in customer mind and shapes their attitude toward service interaction and the service itself. The exploration of this underlying psychological mechanism is expected to provide answers to …

Three Essays On Likability Factors, Crowdfunding, And Entrepreneurial Performance, Yuanqing Li

Theses and Dissertations

In this dissertation, I conduct three empirical studies exploring the relation between likability factors, crowdfunding characteristics and entrepreneurial performance. Together these studies integrate aspects of major entrepreneurial likability factors including liking of the entrepreneur (source attractiveness, credibility, personal traits) and liking of the message (verbal content and expression), and components of nonverbal and verbal cues. I apply computer-mediated communication (CMC) and persuasion theories, political and marketing literature to provide a more fine-grained understanding of likability on crowdfunding success. In the first essay, I study how the non-verbal cues of a crowdfunding video influence the crowdfunding success. By employing social presence …

Understanding Health Information Technology Adoption: A Synthesis Of Literature From An Activity Perspective, Jun Sun, Zhe Qu

Information Systems Faculty Publications and Presentations

The vast body of literature on health information technology (HIT) adoption features considerably heterogeneous factors and demands for a synthesis of the knowledge in the field. This study employs text mining and network analysis techniques to identify the important concepts and their relationships in the abstracts of 979 articles of HIT adoption. Through the lens of Activity Theory, the revealed concept map of HIT adoption can be viewed as a complex activity system involving different users, technologies and tasks at both the individual level and the social level. Such a synthesis not only discloses the current knowledge domain of HIT …

Effects Of Perceived Privacy Protection: Does Reading Privacy Notices Matter?, Xiaojing Sheng, Penny M. Simpson

Marketing Faculty Publications and Presentations

Many consumers do not read privacy notices despite the fact that websites post privacy notices to address consumers' long-standing concerns about privacy protection on the internet. To understand why consumers do not read privacy notices and the impact of reading (or not reading) privacy notices on the found effect of privacy notices, data were collected from 137 readers of privacy notices and 97 non-readers of privacy notices. This research's test of the moderating effects of reading (or not reading) privacy notices found that perceived privacy protection positively affected trust and negatively affected perceived information risk and that the negative effect …

A Process-Based Explanation Of The Psychic Distance Paradox: Evidence From Global Virtual Teams, Peter Magnusson, Anja Schuster, Vas Taras

Marketing Faculty Publications and Presentations

Previous research has found evidence of a counter-intuitive positive relationship between psychic distance and performance, which has been labeled the “psychic distance paradox”. However, there is a dearth of literature explaining the causal mechanisms that elucidates such a positive relationship. Studying the effect of team-level psychic distance on the performance of global virtual teams, we build on the input-process-outcome framework of team research, which allows the integration of process variables to provide new insights into the underlying coherences of the psychic distance paradox. These variables include the team members’ expectation of challenges as well as the level of team effort …

Use Of Preventative Health Care Services In Hispanic Workers In Manufacturing Sector In South Texas, Pooja Chopra

Theses and Dissertations - UTB/UTPA

This study analyses the factors that determine the intensity of use of preventive health care services for a sample of Hispanic manufacturing workers in South Texas (RGV). Logistic regression is used to estimate the effect of health insurance, age, income level and education on the use of preventive health care of Hispanic workers in the manufacturing sector in South Texas (RGV). The outcome variables are vaccinations, tests and screening for women and men. The sample includes 228 manufacturing workers from the RGV. People with health insurance were more likely to use preventive care services such as vaccination for flu, hepatitis, …

The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny

Theses and Dissertations - UTB/UTPA

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …

Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez

Theses and Dissertations - UTB/UTPA

Written language is the core of culture and central to marketing communications. The differences in language processing exhibited by Eastern/Western bilingual consumers are of great concern for global and multinational companies wishing to effectively promote their products through the Internet. Advergaming is a promotional method consisting of the delivery of advertising messages through electronic games. Despite recent scholarly interest, no previous research has compared brand memory across groups of bilinguals of different writing systems or scripts in the advergaming context.

The dissertation investigated differences in brand memory of bilinguals of languages based on different scripts. Specifically, a logographic-based language (Chinese), …

Manipulating Ethos And Pathos: Accents, Product Complexity, And Promotional Messages In Chile, Victor Ramon Davila

Theses and Dissertations - UTB/UTPA

This dissertation is motivated by fundamental questions about source effects in persuasive communications: Do receiver attributes influence perceptions about the source and about the object of the message? Do source and object cues influence receiver perceptions about the source? Do source and object cues influence receiver perceptions about the object of the message?

Traditional conceptions of receiver responses to a source have focused on character trait inferences. Of these character trait inferences, the literature on source credibility appears to converge on two categories: source expertise and source trustworthiness. A more recent stream of research has grown around the concept of …