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Before Turning Into Ashes: A Study Of Entrepreneurial Cognition, Learning, And Exit, Azadeh Zamanian

Theses and Dissertations

Entrepreneurial practices such as discovery, evaluation, and exploitation of opportunities, decision-making, and problem solving are influenced by mental processes and cognitive mechanisms. Decision-making studies in the field of entrepreneurship confirm that entrepreneurs have strong tendency to use cognitive mechanisms such as biases and heuristics to simplify their decision-making processes. Compared to non-entrepreneurs, entrepreneurs show higher levels of cognitive bias.

By focusing on cognitive mechanisms of entrepreneurs, this study answers the question of why some individuals insist on continuing their entrepreneurial journey while failure-related phenomena such as critical setbacks and counterfactual thoughts exist.

Unlike the prior research that have focused on …