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The Role Of Social Network Websites In Consumer-Brand Relationship, Hyejune Park
The Role Of Social Network Websites In Consumer-Brand Relationship, Hyejune Park
Doctoral Dissertations
This research explored the phenomenon of online social network in the context of consumer-brand relationship. The specific research objectives were: (a) to examine whether perceived benefits of a Brand’s Social Network Website (BSN) predict BSN relationship quality; (b) to investigate whether perceived benefits of BSN predict perceived relationship investment; (c) to examine if online social connection strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (d) to examine if experience with BSN strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (e) to investigate whether BSN relationship quality predicts brand relationship quality; (f) to …
Worker Shortage, Outsourcing, And Immigration As Features Of Computer Technology Competition Between The United States And India, Melvin L. Tobias
Worker Shortage, Outsourcing, And Immigration As Features Of Computer Technology Competition Between The United States And India, Melvin L. Tobias
Masters Theses
In this study, we examine questions relating to the state of competition between the United States and India in the field of computer technology. We consider whether there is continual increase in the outsourcing by American firms of computer service work abroad, claims of computer worker shortage, and claims of the need for increased immigration of foreign computer workers to deal with a supposed deterioration in American technology. We conclude, first, that both U.S. and Indian computer service companies and their potential clients prefer close collaboration rather than “arms length” relationships. As a result, service companies in both nations have …
Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs
Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs
Chancellor’s Honors Program Projects
No abstract provided.