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Destination Attractiveness Of The Silos And Smokestacks National Heritage Area, Puyong Choi
Destination Attractiveness Of The Silos And Smokestacks National Heritage Area, Puyong Choi
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The purpose of this study was to identify the characteristics of destination attractiveness of the Silos and Smokestacks National Heritage Area (SSNHA) in Iowa using the relative attractiveness and importance of the 15 attributes identified by Gearing, Swart, and Var's (1974) scale and 3 attributes identified by Hu and Ritchie (1993). These attributes represent the overall destination attractiveness of the Silos and Smokestacks National Heritage Area (SSNHA) in Iowa. This study focused on the perspective of visitors and tourism experts.
Fishbein's (1967) multi-attribute model was used to determine the attitudes and preferences of the participants. The model is used to …