Digital Commons Network^™

When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield

Theses/Capstones/Creative Projects

Women are faced with a constant barrage of advertisements every day and the subliminal messages that come with this visual assault. These messages are influenced by years of sexism and oversexualization in the media, and shape the actions of female consumers. This investigation reviews three existing studies that demonstrate the negative effects of beauty advertisements on women. These effects are then studied through the lens of female consumer behavior to evaluate women’s motivations in continuing to buy beauty products. A link between negative effects and consumer motivations is discussed to reveal the harsh grip of sexism on the beauty and …

Keep Relationships Positive Or Do Things Right: Bridging Women Leaders’ Conflict Management Strategies In Non-Profit Organizations In Taiwan And The Us, Chin-Chung Chao, Dexin Tian

Communication Faculty Publications

Purpose – The present study aims at contributing to the knowledge of organizational communication and cross-cultural female leadership by examining the conflict management strategies between Taiwanese female presidents and their American counterparts in Rotary Clubs.

Design/methodology/approach – Data were collected through field observations and 25 in-depth interviews with 14 Taiwanese female presidents and 11 American female presidents in Rotary Clubs. Theme analysis of the interpretive method was used in this research.

Findings – This study revealed that the female presidents in both cultures applied obliging and integrating strategies to handle management conflicts. Yet, due to the interference of past presidents, …

Climbing The Himalayas: A Cross-Cultural Analysis Of Female Leadership And Glass Ceiling Effects In Non-Profit Organizations, Chin-Chung Chao

Communication Faculty Publications

Purpose – The present study aims at contributing to the knowledge of organizational communication and cross-cultural leadership by examining the relationship between cultural values and expected female leadership styles in non-profit organizations in Taiwan and the US. Design/methodology/approach – In total, 307 Rotarians in Taiwan and the US completed a survey meant to reveal their cultural values and expected female leadership styles. In addition, the method of semi-structured interviews was used to raise the participants’ consciousness of and critical reflections upon social practices regarding female leadership.

Findings – The research results are threefold. First, among the three major leadership styles, …