Digital Commons Network^™

A Hospitality-Inspired Approach To Understanding Patient Experience, Maksim Godovykh, Abraham Pizam

Rosen Research Review

Patient experience is the individual's perception of how a healthcare institution treats them on their journey through illness or injury. Research shows that patient-centered care not only improves the quality of healthcare services, but also the patient's wellbeing and health outcomes, and this has resulted in an increased focus on patient experience. Despite its established importance, accurate measurement of patient experience remains a challenge. Applying their experience and knowledge of the hospitality industry, Dr. Maksim Godovykh and Dr. Abraham Pizam at UCF Rosen College of Hospitality Management are developing a broader and more scientific approach to measuring patient experience.

Retaining Staff: Is It A Matter Of Instilling Pride?, Murat Hancer, Suja Chaulagain

Rosen Research Review

Hotels struggle to attract staff; you can partly blame the public perception of hotel jobs for that. But, why is it difficult to retain staff once they start? Perhaps an answer lies in whether they feel pride in what they do. Professors Murat Hancer and Suja Chaulagain at UCF Rosen College of Hospitality Management led a team of researchers to unpack the notion of pride among hotel staff in the United States and Vietnam. What they learned has significant importance for a sector that crosses cultures.

An Examination Of Frontline Service Workers' Empathy In A Cobot Team, Emily Anne Broker

Graduate Thesis and Dissertation 2023-2024

Service robots are an emerging technological advancement increasingly utilized in the hospitality industry. In return, service workers are required to use them during their interactions with customers. This study sought to examine how the service robot-worker team affects cognitive and affective empathy present in a service encounter. Using the empathy attribute part of the SERVQUAL model, this study aimed to examine and differentiate the server's empathy impact in the presence of a service robot. This study utilized semi-structured qualitative interviews to collect data from service workers employed in two restaurants characterized by distinct service environments. The interviews were qualitatively analyzed …

Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan

Rosen Research Review

Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.

Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro

Rosen Research Review

Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.

Off-Course: Understanding The Popularity Of Alternative Golf Experiences, Juhee Kang, David Kwun, Jeeyeon (Jeannie) Hahn

Rosen Research Review

Alternative golf is a nascent leisure product category that is growing in popularity. However, little is known as to why, its potential impact on traditional golf, and whether it will encourage more and diverse people to play traditional golf. Drs. Juhee Kang, David Kwun, and Jeeyeon Jeannie Hahm at UCF Rosen College of Hospitality Management investigated the relationship between consumers' value perceptions, satisfaction, and involvement at golf entertainment venues, and whether those influenced their desire to return or refer, and, ultimately, spread their wings onto an actual golf course.

Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang

Rosen Research Review

What makes a memorable theme park experience? New research led by UCF Rosen College of Hospitality Management's Assistant Professor Wei Wei looks at how visitor experience is influenced by the 'tourist gaze'—the consumption of visual experiences, as well as other services, in a tourism destination. With important implications for theme park operators and managers, the study focuses on visitors' visual interactions with fellow visitors and finds they have a significant impact on visitors' emotions and the quality of their overall experience.

The Impact Of Lgbt Friendliness On Sexual Minority Travelers Perceptions, Heejung Ro

Rosen Research Review

There is a rise in niche travel for the LGBT (lesbian, gay, bisexual and transgender) community. However, few studies have investigated how the hotel industry can best appeal to these customers. At UCF Rosen College of Hospitality Management, Dr. Heejung Ro has undertaken the first study focusing on how LGBT friendliness and the attitudes of service employees may impact upon LGBT customers' perceptions and future intentions. While the findings revealed these two factors are regarded independently, it is important that hotels signal LGBT friendliness, as well as ensuring these travelers are treated respectfully.

Resident Satisfaction In Continuing Care Retirement Communities, Suja Chaulagain, Abraham Pizam

Rosen Research Review

The senior living industry is big business and growing fast, thanks to increasing life expectancy. According to the U.S. Census, there were 53 million Americans aged over 65 in 2019. That figure is set to rise by 55% to 82 million—one in five of the population—by 2050. More and more seniors are already attracted to continuing care retirement communities (CCRCs). But what impacts resident satisfaction in this increasingly competitive market? New research led by Dr. Suja Chaulagain and Dr. Abraham Pizam at UCF Rosen College of Hospitality Management finds that above all, it's the social environment.

The Importance Of Social Sustainability Practices In The Post-Pandemic Context, Cynthia Mejia

Rosen Research Review

Consumer perceptions regarding social sustainability practices within the hospitality industry are ever more important for hospitality businesses. Consumers are increasingly conscious of whether a business pursues sustainable practices, both in its treatment of employees and in supply chain purchases. Consumers' views on how well a business performs on these indicators can impact on consumer decisions and business viability. UCF Rosen College of Hospitality Management researcher Dr. Cynthia Mejia and collaborators have undertaken a study to understand how much importance restaurant consumers attach to specific social sustainability actions, and the way in which consumers perceive restaurants to be performing in the …

Travel And Life – A Development Perspective, Xiaoxiao Fu

Rosen Research Review

Whether we travel to discover the unknown or to simply take a break from our daily routine, it's often said that travel broadens the mind. But how exactly does travel impact life, and how does the relationship between travel and life change at different life stages? In new research, Associate Professor Xiaoxiao Fu at UCF Rosen College of Hospitality Management and her collaborators take a developmental perspective on tourism consumption and look at how travel and life inform and shape each other, from childhood to maturity.

Resetting Coastal And Marine Tourism In A Post-Covid World, Alan Fyall, Sergio Alvarez, Robertico Croes, Jorge Ridderstaat, Maksim Godovykh

Rosen Research Review

Marine and coastal zones have long been exploited for tourism revenue, and the health of many coastal and marine environments has declined. The near-global shutdown of tourism due to the COVID-19 pandemic has offered a unique opportunity to rebuild the tourism industry using a new model. Researchers from UCF Rosen College of Hospitality Management joined a team of international researchers to present a framework for such change at the 2022 United Nations (UN) Ocean Conference in Lisbon.

Soft Skills In Stem, Mariana Sorroza Aguilar

Honors Undergraduate Theses

Those working in science, technology, engineering, and math (STEM) fields are delivering world-changing solutions to the problems we face and are saving lives every day. Some of them do surgeries, some design airplanes and cars, others study the wildlife around us, and others create processes to facilitate the manufacturing of devices we use often. In order to do this, the engineers, scientists, doctors, and other professionals in STEM disciplines need to possess hard skills. Hard skills are often called technical skills and are measurable abilities and skills that are needed to perform tasks effectively. The tasks done share something in …

The Joint Effect Of Mindsets And Consequence Awareness On Task Performance, Melinda F. Ammon

Honors Undergraduate Theses

Auditors face strong incentives to execute tasks efficiently and meet deadlines; these conditions are both conducive to – and rewarding of – implemental mindsets. However, an implemental mindset may deprioritize careful analysis and thoughtful decision-making, leading to suboptimal performance and audit quality. Conversely, deliberative mindsets promote critical thinking and open-mindedness – and research suggests auditors in a deliberative mindset perform complex tasks more effectively than auditors in an implemental mindset. Additionally, auditors encounter frequent reminders about the consequences of audit failures. This study examines how these factors (i.e., mindsets and consequence reminders) jointly influence auditors' performance on complex tasks. I …

Two Essays On The Airbnb Market, Debanjana Dey

Electronic Theses and Dissertations, 2020-

This dissertation analyses the Airbnb market in Orange County, FL to provide insight on the performances of short-term vacation rentals listed on the platform. In the first essay we examine the factors affecting the demand and supply of this real estate sector before and after the Covid-19 pandemic, using occupancy, pricing and revenue models. The results identify the aspects of the Airbnb peer-to-peer sharing model that do and those that do not recover quickly after local covid restrictions are lifted. In particular, host experience, professional management, and proximity to major tourist attractions are some of the key factors that generate …

Understanding The Interactions Between Conservation Agencies And Rangers: A Mixed-Methods Approach, Christina M. Burton

Graduate Thesis and Dissertation 2023-2024

Research describing conservation agencies has generally been exploratory and limited in the use of theory. Similarly, organizational theories can provide an understanding for how organizations change and adapt to their given environments, but they have not been applied to conservation agencies with unique challenges and strains from other public bureaucracies or private corporations. In expanding this body of literature, not only were these theories applied conservation agencies, but they were also explored in what Powell and Colyvas (2008, p. 276) called "microfoundations" of organizations, which focuses on the interplay between individuals and organizations. To explore this, a convergent mixed-methods design …

Beyond Local Food Consumption: The Impact Of Local Food Consumption Experience On Cultural Competence, Eudaimonia And Behavioral Intention, Bingna Lin, Saerom Wang, Xiaoxiao Fu, Xiaoli Yi

Faculty Scholarship and Creative Works

Purpose: This paper aims to explore the relationships among local food consumption experience, cultural competence, eudaimonia, and behavioral intention. Building upon acculturation theory, need hierarchy theory and self-determination theory, the current study develops a conceptual model of local food consumption as international tourists' acculturation process.

Design/methodology/approach: This study collects data from 305 Chinese outbound tourists and uses partial least squares-structural equation modeling to examine the developed model.

Findings: The findings reveal a significant effect of the local food consumption experience, consisting of novel, authentic, sensory and social dimensions, on cultural competence, which subsequently evokes eudaimonia and behavioral response toward local …

Hungry For Food And Community: A Study Of Visitors To Food And Wine Festivals, Mohammed Lefrid, Edwin N. Torres

Faculty Scholarship and Creative Works

The present study explored the effects of various food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with others) on visitors' sense of community, identification, and place attachment. The authors conducted survey research with 304 former visitors to food festivals. Data were analyzed using partial least square – structural equation modeling. Results revealed that food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with friends and family) positively influenced visitors' sense of community, identification with the event, and attachment to the hosting destination. Significant findings relating to the mediating effect of sense of community …

Developing A Scale To Measure Destination Gender, Tingting Zhang

Rosen Research Review

Whether they depict the rugged landscape of the American West or the seductive charm of a South Asian beach, photographs and their accompanying text are powerful drivers of tourism demand. But what lies behind our response to such tourism tropes? Rosen College researchers have produced a new study which reappraises destination marketing through a gender-based lens. Led by Dr. Tingting Zhang, the study has developed and validated a cross-cultural scale to determine ‘destination gender’, or whether a location should be thought of as having masculine or feminine gender traits and appeal.

Hospitality Art: A Research Note On The Main Factors Affecting Attractiveness Of Visual Art In Airbnb Settings, Maksim Godovykh, Carissa A. Baker

Faculty Scholarship and Creative Works

The hospitality sector has a long history of creating aesthetic landscapes. Artworks, from paintings and photographs to sculptures and architectural features, have received prominent placement in hospitality spaces. Decades of discussion in the industry and academia exist on art in hotels as well as the aesthetic communication present in a service- scape, or the physical environment of a service landscape that influences image, brand perception, and emotional and cognitive processes (Bitner, 1992; Lin, 2004, 2016; Wakefield & Blodgett, 2016). Art-based initiatives function as a form of value creation that strengthens emotional attachment and relationships with brands (Koronaki, Kyrousi, & Panigyrakis, …

Human-Machine Communication: Complete Volume 4

Human-Machine Communication

This is the complete volume of HMC Volume 4.

Vr In Tourism: A New Call For Virtual Tourism Experience Amid And After The Covid-19 Pandemic, Maksim Godovykh, Carissa Baker, Alan Fyall

Faculty Scholarship and Creative Works

Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article aims at clarifying virtual experience in tourism, discussing the main antecedents and outcomes of virtual experience, and proposing a conceptual model of virtual tourism experience. The review of the literature revealed that virtual experience in tourism is influenced by factors related to information, quality, technology acceptance, and affective involvement and has significant effects on tourists' attitudes and …

Turning The Tables On Covid-19, Wei Wei

Rosen Research Review

The COVID-19 pandemic all but eviscerated the restaurant industry. Around the world, businesses shut doors. For some this would prove to be forever, and those that did reopen were stifled by strict social-distancing regulations and the challenge of how best to rearrange their servicescapes to meet regulations and still provide an enjoyable dining experience. The big question: how best to do this? Dr. Wei Wei from UCF Rosen College of Hospitality Management and her collaborators examined the issues of built density and customer power to uncover a vital piece of the puzzle.

The Antecedents Of Program Satisfaction And Program Loyalty For Hotel Reward Programs, Jill Plumer

Electronic Theses and Dissertations, 2020-

Hotel reward programs have been in existence for three decades. These programs were originally established as a customer relationship management tool to reward loyal guests for their patronage. Over time, there have been indications that the programs that are intended to inspire loyalty to the company have actually inspired loyalty to the program itself. The aim of this study was to analyze the antecedents of program satisfaction and program loyalty in hotels to determine the relationship between the program attributes and the impact on program loyalty. Switching costs were also analyzed to determine if they played a moderating role in …

Covid-19 And Tourism: Analyzing The Effects Of Covid-19 Statistics And Media Coverage On Attitudes Toward Tourism, Maksim Godovykh, Jorge Ridderstaat, Carissa Baker, Alan Fyall

Faculty Scholarship and Creative Works

COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the number of COVID-19 positive cases, vaccinations, news sentiment, a total number of daily mentions of tourism, and the share of voice for positive and negative sentiment toward tourism. The applied data analysis techniques include descriptive analysis, visual representation of data, data decomposition into trend and cycle components, unit root tests, Granger …

The State Of The Hospitality Industry 2021 Employment Report: Covid-19 Labor Force Legacy, Robertico R. Croes, Kelly Semrad, Manuel A. Rivera

Dick Pope Sr. Institute Publications

The purpose of this study is to investigate the COVID-19 pandemic's ongoing impact on the U.S. hospitality industry. The report details the primary economic issues the industry faces as well as provides a unique workforce analysis that anticipates continued labor shortages as the country moves towards an endemic. The research was conducted using a national survey with almost 1,000 U.S. hospitality workers. The survey includes questions pertaining to COVID-19 related hospitality employee topics such as: the impact COVID-19 had on hospitality jobs, employees' intentions to leave the industry, employees likelihood to accept or look for a hospitality job, employees' perceived …

Going 'Above And Beyond' In Stressful Customer Interaction, Xiaoxiao Fu, Youcheng Wang

Rosen Research Review

Rosen College researchers Dr. Xiaoxiao Fu and Dr. Youcheng Wang, along with a collaborator, have undertaken vital research to identify critical factors which heighten employee stress within the hospitality industry. Their research focuses specifically on the stresses associated with 'boundary-spanning' roles, where an employee is required to meet the expectations of both the organization and the customer. The research team go beyond previous attempts at understanding stress, utilizing motivational and emotional theories to shed new light on the nuances of hospitality stress. They also identify stress-protective factors that managers can leverage to reduce the negative impact of stress and motivate …

Antecedents And Outcomes Of Health Risk Perceptions In Tourism, Following The Covid-19 Pandemic, Maksim Godovykh, Abraham Pizam, Frida Bahja

Faculty Scholarship and Creative Works

Purpose: The purpose of this paper is to clarify the concept of perceived risks, identify the main antecedents and outcomes of health risk perceptions and propose a conceptual model of health risk perceptions in tourism.

Design/methodology/approach: This paper provides a review of the literature on customer risk perceptions, along with their antecedents and outcomes, and proposes a conceptual model of health risk perceptions in tourism.

Findings: Key findings reveal that the main factors of health risk perceptions can be broadly classified into cognitive, affective, individual and contextual components. The proposed conceptual model of health risk perceptions provides a theoretically integrated …

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

The Machine As An Extension Of The Body: When Identity, Immersion And Interactive Design Serve As Both Resource And Limitation For The Disabled, Donna Z. Davis, Shelby Stanovsek

Human-Machine Communication

This research explores how the technological affordances of emerging social virtual environments and VR platforms where individuals from an online disability community are represented in avatar form, correspond to these users’ development of embodied identity, ability, and access to work and social communities. The visual attributes of these avatars, which can realistically reflect the user’s physical self or divert from human form entirely, raise interesting questions regarding the role identity plays in the workplace, be it gender, race, age, weight, or visible disability. Additionally, the technology itself becomes fundamental to identity as the increasing use of artificial intelligence (AI), motion …