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- Brand image (2)
- Consumer Behavior (2)
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- Green products (2)
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Is Mandatory Sustainability Report Still Beneficial?, Astrid Rudyanto
Is Mandatory Sustainability Report Still Beneficial?, Astrid Rudyanto
Jurnal Akuntansi dan Keuangan Indonesia
The latest regulations in Indonesia (SEOJK No 16/SEOJK.04/2021) have required public companies to make a sustainability report every year in order to increase sustainable investment. Prior to this regulation, several public companies had made sustainability reports and received benefits of sustainability report. This makes issuers ask whether after being obligated, public companies still get the benefits that have been obtained from voluntary sustainability reports and under what conditions the mandatory sustainability reports are beneficial for public companies. This study answers the public companies' doubts by conducting a systematic literature review on research on mandatory and voluntary sustainability reports in Q1 …
The Effect Of Ceo Characteristics On Pre-Earnings Management Profitability, Adhitya Agri Putra
The Effect Of Ceo Characteristics On Pre-Earnings Management Profitability, Adhitya Agri Putra
Jurnal Akuntansi dan Keuangan Indonesia
This research aims to examine the effect of CEO characteristics on pre-earnings management profitability. CEO characteristics include gender, tenure, age, education level, founding-family status, and nationality. Pre-earnings management profitability is measured by return on assets minus discretionary accruals. Data analysis uses firm and year fixed-effect regression analysis. The result shows that female CEO, longer tenure CEO, CEO with higher education levels, and foreign CEO increase firms' profitability without engaging in earnings management. On the other hand, there is no effect of CEO age and founding-family status on pre-earnings management profitability. This research contributes to filling the gap of inconsistent previous …
Analisis Pengaruh Cues Terhadap Trust, Attitude, Dan Online Shopping Intention Di Instagram, Larasati Chandra Githa Purnamaningrum, Yeshika Alversia
Analisis Pengaruh Cues Terhadap Trust, Attitude, Dan Online Shopping Intention Di Instagram, Larasati Chandra Githa Purnamaningrum, Yeshika Alversia
Jurnal Manajemen dan Usahawan Indonesia
The purpose of this research is to determine the cues (signals/clues) in Instagram posts which are attractiveness, popularity and argument quality that can affect trust which will affect attitudes towards shopping using Instagram, and thus affect purchase intentions of Indonesian local beauty products through Instagram. The sample used in this study are active Instagram users aged 17 years and over who follow one of Indonesia’s local beauty brands in Instagram, and have not made purchases from the local beauty brand that they are followed. There were 226 respondents in this study and used pur- posive sampling. The research questionnaire was …
Determinants Of Customers’ Adaptation To Internet Banking: Evidence From Greater Jakarta Area, Indonesia, Jareena Nasreen, Arief Wibisono Lubis
Determinants Of Customers’ Adaptation To Internet Banking: Evidence From Greater Jakarta Area, Indonesia, Jareena Nasreen, Arief Wibisono Lubis
ASEAN Marketing Journal
Manuscript type: Research Article Research Aims: This paper aims to analyze factors that affect customers’ adaptation to using Internet Banking among banks’ customers in Indonesia. The variables hypothesized to influence adaptation to using Internet Banking are Importance of Internet Banking Needs, Compatibility, Convenience, Communication, and Benefits of Internet Banking. Design/methodology/approach: This study uses Structural Equation Modelling (SEM) on a sample of 215 Internet Banking customers from Greater Jakarta Area, Indonesia. Research Findings: This study found that Benefits of Internet Banking has a significant positive influence on Importance of Internet Banking Needs, which, however, does not influence customer adaptation. Similarly, Compatibility …
Building Brand Resonance: Optimizing Symbolic Brand Reputation And Customers’ Emotional Value, Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, Endah Pri Ariningsih
Building Brand Resonance: Optimizing Symbolic Brand Reputation And Customers’ Emotional Value, Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, Endah Pri Ariningsih
ASEAN Marketing Journal
Manuscript type: Research Paper Research Aims: The objective of this research is to create a conceptual model that explains how the process of building and increasing brand resonance by constructing important factors regarding consumer perceptions of brands, such as brand love, brand attitude, emotional customer value, and symbolic brand reputation. Design/methodology/approach: The respondents were owners and users of Toyota Fortuner car in Indonesia. There was questionnaires distributed directly to the Toyota Fortuner car users in several big cities in Indonesia (Yogyakarta, Semarang, Bandung, Jakarta, and Surabaya). Research Findings: The acceptance of all proposed hypotheses shows the importance of brand love, …
Revealing Past Identity Of Upcycled Products: How Simple Narrative Improve Product Perception, Stacia Reviany Mege, Grouse Oematan
Revealing Past Identity Of Upcycled Products: How Simple Narrative Improve Product Perception, Stacia Reviany Mege, Grouse Oematan
ASEAN Marketing Journal
Manuscript type: Research Article Research Aims: Telling a story about the past identity of a product is believed to help improve the positive perception towards the product. Certain product has gone through transformation from its past identity to new and more valuable product, known as upcycled product. This study aimed to investigate whether a simple narrative about repurposed products can generate higher perception of product biography, product appeal, felt specialness, and purchase intention of consumers. Design/methodology/approach: To test the hypotheses, a two-group between subject experiment involving 103 university students was conducted . Two upcycled products (pouch and bag) with simple …
An Age-Based Analysis Of The Perceptions Of Ageing And Successful Ageing In Malaysia, Ming Yu Cheng, Sew Kim Low, Kai-Shuen Pheh
An Age-Based Analysis Of The Perceptions Of Ageing And Successful Ageing In Malaysia, Ming Yu Cheng, Sew Kim Low, Kai-Shuen Pheh
Makara Human Behavior Studies in Asia
As ageism could have detrimental effects in the ageing society, it is important to know how people of different age groups perceive ageing and successive ageing. This study collected data from 648 respondents aged between 18 to 80 years old for an age-based analysis of the perceptions of ageing and successful ageing. Self- administered questionnaires were used. Correlation analysis was conducted to examine the relationship between perception of successful ageing and factors associated with psychological well-being. Our results revealed that generally, being healthy, happy and physically active are considered as important aspects of successful ageing. Younger people considered life satisfaction …
The Outlook Digital Indoor Advertising In Mini-Market Using Techno Economy Analysis: Implementation In Indonesia, Tommy Hendrix, Firman Tri Ajie, Mahardhika Berliandaldo
The Outlook Digital Indoor Advertising In Mini-Market Using Techno Economy Analysis: Implementation In Indonesia, Tommy Hendrix, Firman Tri Ajie, Mahardhika Berliandaldo
ASEAN Marketing Journal
Manuscript type: Research Article Research Aims: This paper wants to confirm the process feasibility study and advantage application when technology in social media enters goods' commercialisation. Design/methodology/approach: The methodology used in this research qualitative research methodologies, with an approach to data analysis using techno-economic and collective data on digital indoor advertising. Research Findings: The results of techno-economic analysis and feasibility analysis explaining digital indoor advertising business in Indonesia mini market is declared worthy of running, with description NPV on cash flows Rp. 3,664,679,991 and NPV sensitivity analysis of Rp. 3,554,930,887, IRR of 14.09%, and 13.96% (sensitivity analysis). Theoretical Contribution/Originality: This …
Mindful Consumption Behavior On Second-Hand Fashion Products: Intervariable Influence Analysis Of Stimulus-Organism-Response (S-O-R) Model, Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, Luh Dyah Purnami
Mindful Consumption Behavior On Second-Hand Fashion Products: Intervariable Influence Analysis Of Stimulus-Organism-Response (S-O-R) Model, Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, Luh Dyah Purnami
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: This study was conducted to analyze and develop the intervariable influence within stages in S-O-R Model in second-hand fashion products context Design/methodology/approach: To fulfill the research objective, an online self-administered survey was conducted to respondents who had second-hand thrifting purchase experience. 130 eligible responses were gathered and further analyzed using Structural Equation Modeling (two-way approach) Research Findings: It is observed that eWOM and Consumer Engagement have positive significant effects on Mindful Consumption Behavior (MCB), while no significant influence is found in relationship Attitude toward MCB. No mediating effect is observed in relationship eWOM toward …
The Analysis Of Green Marketing And Brand Image On Repeat Purchase On Consumers Of Coffee Shop In Bandung, Yulia Nur Hasanah, Fauzan Aziz
The Analysis Of Green Marketing And Brand Image On Repeat Purchase On Consumers Of Coffee Shop In Bandung, Yulia Nur Hasanah, Fauzan Aziz
ASEAN Marketing Journal
Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer of coffee shop in Bandung area. A method of successive interval (MSI) and Partial Least Square (PLS) was used as a method to analyse this data Research Findings: The results shows that green marketing and brand image have a significant effect on repeat purchases simultaneously and separately. Based on these results, consumers of coffee shops in Bandung were …
Are Entrepreneurs Born Or Made? A Look At Entrepreneurial Marketing Education Within Vocational High School, Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, Lina Rosmawati
Are Entrepreneurs Born Or Made? A Look At Entrepreneurial Marketing Education Within Vocational High School, Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, Lina Rosmawati
ASEAN Marketing Journal
Manuscript Type: Research Article Research Aims: The research studies the contextual stimuli (business knowledge and environment) toward entrepreneurial self-efficacy and locus of control that influence entrepreneurial intention. Design/methodology/approach: The survey involved vocational high school students in Mataram, Nusa Tenggara Barat, Indonesia, and collected 101 responses. The research applies a quantitative method of 2-steps Partial Least Square – Structural Equation Modelling (PLS-SEM). Research Findings: Results confirms that business knowledge influences entrepreneurial intention mediated by entrepreneurial self-efficacy. Environment influences entrepreneurial intention mediated by locus of control only if students participate in entrepreneurial marketing education. Theoretical Contribution/Originality: The findings contributed to entrepreneurship literature …
The Role Of Customer Networking Capability Effectiveness In Enhancing The Salespeople’S Performance In Small And Medium Enterprises, Ida Bagus Nyoman Udayana, Naili Farida
The Role Of Customer Networking Capability Effectiveness In Enhancing The Salespeople’S Performance In Small And Medium Enterprises, Ida Bagus Nyoman Udayana, Naili Farida
ASEAN Marketing Journal
Research Aims: This research examines the research gap between adaptive selling and the salespeople’s performance. There is an inconsistency of research results among marketing researchers. This study extends the previous marketing literature to customer network-based marketing. Design/Methodology/approach: The research data were collected from 300 salesperson in the field of small and medium enterprises. The data analysis used a structural equation model and Sobel tests. The findings of the research: Research findings show that the effectiveness of customer networking capability functions as an intervention between adaptive selling and salespeople’s performance. Adaptive selling, interaction quality, and perceived interpersonal skills have a significant …
Differences Of Individual Demographic Characteristics Towards E-Wallet Payment In Restaurants, Shinta Caroline, Anggraini Putri, Edy Oei, Verawati Verawati, Isnovian Isnovian
Differences Of Individual Demographic Characteristics Towards E-Wallet Payment In Restaurants, Shinta Caroline, Anggraini Putri, Edy Oei, Verawati Verawati, Isnovian Isnovian
ASEAN Marketing Journal
Manuscript type: Research paper. Research Aims: This study aims to understand the influence of individual differences to customers’ intention to use e-wallet as a method of payment at café or snack bar, fast food restaurant, and food court. Design/methodology/approach: A total of 481 valid online questionnaires were collected from DKI Jakarta, Banten and West Java respondents who have paid with e-wallet in restaurants within the last 12 months. SPSS Analysis through ANOVA with Dunnet’s C post hoc analysis was used to analyse the differences between groups. Research Findings: Individual differences such as gender, income and education have significant influence in …
Factors Affecting Online Shopping Behavior For Net-Generation In Jabodetabek, Kunto Hendrapawoko, Lily Setiawaty, Marsaulina Elisabet Situmorang, Rahmadi Ernawan, Ratna Dharmayanti Odata
Factors Affecting Online Shopping Behavior For Net-Generation In Jabodetabek, Kunto Hendrapawoko, Lily Setiawaty, Marsaulina Elisabet Situmorang, Rahmadi Ernawan, Ratna Dharmayanti Odata
ASEAN Marketing Journal
Manuscript type: Research paper Research Aims: This research was conducted to examine the factors which influence the online shopping behaviour of the Net-generation in Jabodetabek. There are 10 independent variables being hypothesized to predict purchase intentions and the Net-generation behaviour in Jabodetabek as its context Design/methodology/approach: Data were collected through an online survey that targeted the Net-generation as consumers in the Jabodetabek area. A linear regression equation was used as a method to analyze this data. Research Findings: The results show that there are 5 determinant factors that promote online purchase intentions for the Net-Generation in Jabodetabek, they are social …
The Role Of Customer Networking Capability Effectiveness In Enhancing The Salespeople’S Performance In Small And Medium Enterprises, Ida Bagus Nyoman Udayana, Naili Farida
The Role Of Customer Networking Capability Effectiveness In Enhancing The Salespeople’S Performance In Small And Medium Enterprises, Ida Bagus Nyoman Udayana, Naili Farida
ASEAN Marketing Journal
Research Aims: This research examines the research gap between adaptive selling and the salespeople’s performance. There is an inconsistency of research results among marketing researchers. This study extends the previous marketing literature to customer network-based marketing. Design/Methodology/approach: The research data were collected from 300 salesperson in the field of small and medium enterprises. The data analysis used a structural equation model and Sobel tests. The findings of the research: Research findings show that the effectiveness of customer networking capability functions as an intervention between adaptive selling and salespeople’s performance. Adaptive selling, interaction quality, and perceived interpersonal skills have a significant …
The Effect Of Perceived Value And Mobile Game Loyalty On In-App Purchase Intention In Mobile Game In Indonesia (Case Study: Mobile Legend And Love Nikki), Luh Dyah Purnami, Anna Amalyah Agus
The Effect Of Perceived Value And Mobile Game Loyalty On In-App Purchase Intention In Mobile Game In Indonesia (Case Study: Mobile Legend And Love Nikki), Luh Dyah Purnami, Anna Amalyah Agus
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: Investigate the effect of perceived value and mobile game loyalty on in-app purchase intention using case study male dominated game and female dominated game Design/methodology/approach: Conslusive descriptive research using Structural Equation Modelling Two-way approach Research Findings: It is found that on male dominated game and female dominated game economic value, social value, and game loyalty significantly influence in-app purchase intention. While on male dominated game loyalty is influenced by emotional values, social values and economic values. On the other hand, loyalty in female dominated game is influenced by emotional value, quality value, social value, …
Sosial Media Strategy Of New Kpop Album : A Visual Analysis Of Blackpink’S Photo Teaser, Yudhistya Ayu Kusumawati, Anindya Widita
Sosial Media Strategy Of New Kpop Album : A Visual Analysis Of Blackpink’S Photo Teaser, Yudhistya Ayu Kusumawati, Anindya Widita
ASEAN Marketing Journal
Manuscript type: Research article. Research Aims: This paper examined visual concept in Blackpink photo teaser as the promotion strategy in social media. Design/methodology/approach: This research was carried with qualitative approach, using Roland Barthes semiotics analysis to identify sign and symbol to identify visual meaning of Blackpink photo teaser and how the group is being presented through social media. Research Findings: Blackpink photo teasers have visual appeals which is consistent with the brand of the group. The girl crush and duality concepts of black and pink characters representing beautiful and strong persona were the message intended to be delivered through social …
Comparative Analysis Of Youtuber And Celebgram In Developing Consumer Brand Perceptions And Intentions To Buy Luxury Brand Cosmetics, Irdina Tiara Putri, Rifelly Dewi Astuti
Comparative Analysis Of Youtuber And Celebgram In Developing Consumer Brand Perceptions And Intentions To Buy Luxury Brand Cosmetics, Irdina Tiara Putri, Rifelly Dewi Astuti
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: This study aims to determine the effect YouTuber and celebgram in the form of parasocial interaction that occurs between the influence to their followers in shaping consumer perceptions and purchase intention for the product that was endorsed by the influencers in the context of luxury cosmetic brand. Methodology: Descriptive quantitave research, total 430 women respondents aged 18 to 34 years, analyzed by using SEM. Research Findings: For both YouTuber and Celebgram all the hypotheses are supported; physical and social attractiveness are found to positively influence the parasocial interaction (PSI). Next, PSI significantly influences the …
Influence Of Non-Demographic Factors On Indonesian Consumers Purchase Intention Towards Green Products, Cynthia Irene Hutahaean, Pepey Riawati Kurnia
Influence Of Non-Demographic Factors On Indonesian Consumers Purchase Intention Towards Green Products, Cynthia Irene Hutahaean, Pepey Riawati Kurnia
ASEAN Marketing Journal
This research analyzed the influence of non-demographic factors to Indonesian consumers’ attitude towards green products. Furthermore, this research also investigated the relationship between consumers’ attitude and the intention to purchase green products. This research used questionnaire data from 350 respondents selected by judgemental sampling. Data was analyzed using regression method. The research found that only five out of six non-demographic factors tested were proven to influence the Indonesian consumers’ attitude towards green products. Based on their magnitude of influence, the five factors are altruism, perceived consumer effectiveness, collectivism, perceived benefit, and environmental knowledge. Meanwhile, the interpersonal influence, another factor tested, …
Perceptions Of Technical And Social Presence Towards Customers Trust And Value: Click-And-Brick Versus Pure-Click Retailers, Joshua Jeffrey Kurniawan, Adrian Achyar
Perceptions Of Technical And Social Presence Towards Customers Trust And Value: Click-And-Brick Versus Pure-Click Retailers, Joshua Jeffrey Kurniawan, Adrian Achyar
ASEAN Marketing Journal
Manuscript type: EmpiricalResearch Aims: Sellers/retailers understand that there is always a risk behind online interaction (e.g., anonymity or proximity) and respond with the multi-platform commercial channel (click-and-brick). Consequently, the click-and-brick (multi-channel) retailers gain, relatively, an immense prominence and rivalry from the pure-click (single-channel) retailers. The present study attempts to measure the impacts of both retailers’ (multi and single) web-features on trust and value perceptions.Design: Utilising structural equation modelling, the current study recruited 565 experienced respondents to provide primary data.Research Findings: These empirical findings provide several insights (recommendations) to pureclick retailers in developing and promoting offline presence, thus weathering the competition …
Green Purchase Determinants Based On Interpretive Structural Modeling: Case Of Iran’S Green Marketing, Mahmoud Dehghan Nayeri, Mohammad Moradi
Green Purchase Determinants Based On Interpretive Structural Modeling: Case Of Iran’S Green Marketing, Mahmoud Dehghan Nayeri, Mohammad Moradi
ASEAN Marketing Journal
Manuscript type: Research paperResearch Aims: This paper aims to clarify the relationship between the green purchase behavior’s affecting factors as well as organizing them depending upon their driving and dependence power which ultimately leads to an ISM-based structural model.Design/methodology/approach: Thorough literature review and subsequent discussions with experts, antecedent factors of green purchase behavior are extracted, which are followed by ISM structural modeling.Research Findings: Interpretive structural modeling, justified a five-layer structure in which the role of government, social influence, and reference power are the cornerstones of green purchase behavior in Iran’s green market.Theoretical Contribution/Originality: As the general rule of all affecting …
Antecedents Of Green Awareness For Eco-Friendly Products, Doni Purnama Alamsyah, Hayder Alhadey Ahmed Muhammed
Antecedents Of Green Awareness For Eco-Friendly Products, Doni Purnama Alamsyah, Hayder Alhadey Ahmed Muhammed
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: This study examined factors that support the cultivation of green awareness among customers for the improved consumption of eco-friendly products Design/methodology/approach: The examination was conducted through an analysis of customer behaviors as they relate to green advertising, green brand attributes, perceived value of green initiatives, and green brand image. To this end, a survey was administered to 500 customers of Supermarket Retail, which is an establishment in West Java Province that offers eco-friendly products Research Findings: The findings indicated that the variable that most strongly supports the development of green awareness is green advertising, …
Factors Affect To Relationship Marketing For Creating Customer Loyalty In Hospital Services Business, Iqbal Afifi, Ahdia Amini
Factors Affect To Relationship Marketing For Creating Customer Loyalty In Hospital Services Business, Iqbal Afifi, Ahdia Amini
ASEAN Marketing Journal
Manuscript type: Research paper. Research Aims: The purpose of this paper is to understand and answer problems from the variables of service quality (interaction quality, physical environment quality, & outcome quality), customer trust, customer value, and customer loyalty to hospital consumer that has applied JCI standard accreditations through green hospital concept. Design/methodology/approach: The study uses a descriptive research design, with 209 valid respondents. SPSS is used to pretest the variables that well construct variables, and SEM to analyze significant construct variables and influence the construct variables. Research Findings: There study findings are: 1) interaction quality, physical environment quality, and outcome …
The Anomaly Of Airline Passenger Behavioral Intention: A Comparison Between Low-Cost And Full-Service Airlines, Auryn Rachma Maulisa, Sri Rahayu Hijrah Hati
The Anomaly Of Airline Passenger Behavioral Intention: A Comparison Between Low-Cost And Full-Service Airlines, Auryn Rachma Maulisa, Sri Rahayu Hijrah Hati
ASEAN Marketing Journal
Manuscript type: Research paper Research Aims: This study investigates the effect of service quality, perceived value for money, and customer satisfaction based on behavioral intentions to re-use, be loyal, and to recommend the airlines to others, in low-cost and full-service airlines. Design/methodology/approach: The online survey was conducted to 161 low-cost and 156 full-service airline passengers Research Findings: The study indicates that the most robust variable that influences the airline passengers’ behavioral intention is customer satisfaction. The study also indicates that customer satisfaction has a positive impact on passengers’ behavior intention in both the low cost and full-service customer groups. The …
Label Size Evaluation Of Ready-To-Drink Beverages Based On Brand Knowledge Assessment With Brand Awareness As A Parameter, Marcel Brillian, Helena J. Kristina, Rudy V. Silalahi
Label Size Evaluation Of Ready-To-Drink Beverages Based On Brand Knowledge Assessment With Brand Awareness As A Parameter, Marcel Brillian, Helena J. Kristina, Rudy V. Silalahi
ASEAN Marketing Journal
Manuscript type: Research Article Research Aims: Evaluate label size of RTD beverages based on brand awareness assessment to bridge the gap between marketing needs and environmental requirement. Design/Methodology/Approach: Interview, brand recognition experiment, brand recall questionnaire Research Finding: Propose some variation in percentage of label size reduction and show that larger label sizes do not ensure it will influence consumer’s ability and response time in recognizing products will be faster. Practitioner/Policy Implication: Label size reduction is a fine strategic implementation to initiate synergy between brand owners and recyclers toward sustainable waste management practice. Research Limitation/Implication: Label size reduction turns out to …
Model Of Relationships Among Marketing Public Relations, Service Quality And Attitude Toward Brand, Viet Dung Trinh, Hoang Mai Nguyen
Model Of Relationships Among Marketing Public Relations, Service Quality And Attitude Toward Brand, Viet Dung Trinh, Hoang Mai Nguyen
ASEAN Marketing Journal
Manuscript type: Full research paper. Research Aims: Exploratory. Design/methodology/approach: This research is based on quantitative data collected from 317 respondents who took part in various MPR programs of RMIT International University Vietnam (RMIT Vietnam) in 2016. Research Findings: Through multiple regression analysis, it was concluded that MPR has a positive relationship with ATB and the tangibles dimension of SERVQUAL; MPR also indirectly affects ATB through this service quality dimension. This research concluded with a model of the relationships among MPR, service quality and ATB. Theoretical Contribution/Originality: This research is based on the perspective that public relations may have significant value …
Consumer Preference For Genetically Modified Halal Yogurt Drinks, Siti Hasnah Hassan, Qaisar Iqbal
Consumer Preference For Genetically Modified Halal Yogurt Drinks, Siti Hasnah Hassan, Qaisar Iqbal
ASEAN Marketing Journal
This study strives to understand the importance placed by consumers on the features of a product when purchasing yogurt drinks. In addition, their attitude towards genetically modified foods, generally, and their purchase intention towards genetically modified yogurt drinks, in particular, was also determined. Convenience sampling was employed; 120 usable responses were received from the self-administered survey. The research findings showed that nutrition was deemed as being the most important product feature that influenced the decision in purchasing yogurt drinks. This was followed by freshness, price, flavor, variety, and origin. Furthermore, it was found that respondents presented a neutral attitude and …
Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers, Jeanne Ellyawati
Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers, Jeanne Ellyawati
ASEAN Marketing Journal
The purpose of this study is to identify customers’ response to service failure. The response is about why some customers are likely to complain and others are not. This study adopts the concept of customer complaint behavior (CCB) with three-dimensional model: private response, voice response, and third party response. It is also identified the relationships between CCB and customers demographic backgrounds such age, gender and education levels; and their complaining behaviors. Based on a survey of 173 randomly selected of Indonesian consumers who have experienced with service failure, complainers and non-complainers are identified. It is also identified the type of …
Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products, Sri Widyastuti, Budi Santoso
Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products, Sri Widyastuti, Budi Santoso
ASEAN Marketing Journal
The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in …
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior, Seyyed Mohammad Tabataba'i Nasab, Masoome Abikari
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior, Seyyed Mohammad Tabataba'i Nasab, Masoome Abikari
ASEAN Marketing Journal
Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative word of mouth, and brand switching. In this regard, factors other than brand can produce negative or positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This study seeks to extract negative emotions toward a particular brand (auto brand). The results show that consumers’ negative emotions toward the auto brand are mainly characterized by anxiety, discontent, and anger. Also, the study model indicates a significant positive correlation between consumers’ negative emotions and their behavioral approaches (e.g., complaining, negative word of mouth, brand …