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A Business Model For Communication Design Enterprises (Paper), Con Kennedy Aug 2024

A Business Model For Communication Design Enterprises (Paper), Con Kennedy

Academic Articles

Several international reports and studies indicate that the Communication Design sector has a skill deficit in entrepreneurship and business management, and a greater understanding of these topics is needed. Some authors advocate applying existing business models for design enterprises. However, the skill deficit prevails. It is worth noting that these reports discuss the entrepreneurship deficit in general terms without an explanation of the causes of this deficit or how to remedy the issue. Therefore, this paper explores the development of a Business Model specific for Design Entrepreneurs for deployment in Communication Design enterprises. A theoretical framework for a specific business …


A Business Model For Communication Design Enterprises, Con Kennedy Aug 2024

A Business Model For Communication Design Enterprises, Con Kennedy

Academic Articles

Several international reports and studies indicate that the Communication Design sector has a skill deficit in entrepreneurship and business management, and a greater understanding of these topics is needed. Some authors advocate applying existing business models for design enterprises. However, the skill deficit prevails. It is worth noting that these reports discuss the entrepreneurship deficit in general terms without an explanation of the causes of this deficit or how to remedy the issue. Therefore, this paper explores the development of a Business Model specific for Design Entrepreneurs for deployment in Communication Design enterprises. A theoretical framework for a specific business …


Ten-Day Holy Land Tour: Long-Lasting Effects On Protestant Travellers, Sherene J. Hattingh Jun 2024

Ten-Day Holy Land Tour: Long-Lasting Effects On Protestant Travellers, Sherene J. Hattingh

International Journal of Religious Tourism and Pilgrimage

This qualitative study investigated the long-lasting effects of an average tour to the Holy Land on travellers of the same faith. Data were collected using written interviews, diary entries, observations and communications at least one year after Protestant travellers returned from their planned trip. Thematic analysis was used to analyse the data through the three phases of noting, encoding and then interpreting important aspects. The findings show these faith travellers invested themselves into the trip before, during and after, as part of their committed faith formation. Any faith-based reader would be interested in the results that evidence long-lasting effects for …


Pilgrim Prioritisation Of Religious Activities: Time Use-Based Behavioural Approach In Iran, Hossein Akbari, Abolfazl Hosseini, Mahla Mohammadi Jun 2024

Pilgrim Prioritisation Of Religious Activities: Time Use-Based Behavioural Approach In Iran, Hossein Akbari, Abolfazl Hosseini, Mahla Mohammadi

International Journal of Religious Tourism and Pilgrimage

The present study investigates the time-use activities of pilgrims at their religious destination. The time diary was used to describe the behaviour of pilgrims who came on a pilgrimage to the holy shrine of Imam Reza in Mashhad (Iran) in sufficient detail to measure the overall duration and continuous records of activities. According to the findings, pilgrims spend most of their time on necessary and religious activities, respectively. Free time and shopping activities were also among their other activities. Pilgrims were categorised into three clusters: Active Pilgrims, Tourist-Pilgrims, and Non-active or Passive Pilgrims. Active Pilgrims are mostly involved in religious …


Business Operators’ Perception Of The Impact Of The Portuguese Way Of St. James, Paula Remoaldo, Eduardo Duque, Vítor Ribeiro, José Cadima Ribeiro, Hélder Silva Lopes, Sandro Ferreira, Cátia Faria Jun 2024

Business Operators’ Perception Of The Impact Of The Portuguese Way Of St. James, Paula Remoaldo, Eduardo Duque, Vítor Ribeiro, José Cadima Ribeiro, Hélder Silva Lopes, Sandro Ferreira, Cátia Faria

International Journal of Religious Tourism and Pilgrimage

This research aims to analyse business operators’ perception of the impact of the Portuguese Way of St. James and to assess the landscape situation along a total section of 115 kilometres. Perceptions were collected in a survey of 112 small operators between 2020 and 2021. The diversity and singular components of the landscape make it a pleasant route to experience, where pilgrims have the possibility to improve wellbeing, and enjoy the landscape. Operators have profited from the significant increase in the number of pilgrims walking along the Way and claim that they aim to continue their operations.


Factors Affecting Revisit Intentions At Spiritual-Cultural Tourist Destinations In Vietnam, Vien Van Vu, Cong Chi Le, Thinh Van Nguyen Jun 2024

Factors Affecting Revisit Intentions At Spiritual-Cultural Tourist Destinations In Vietnam, Vien Van Vu, Cong Chi Le, Thinh Van Nguyen

International Journal of Religious Tourism and Pilgrimage

This study explores and tests the different factors affecting the revisit intentions of visitors to spiritual-cultural tourist destinations in Vietnam. A sample of 460 tourists participated in the study, which used AMOS software to test the relationship between the constructs and evaluate their reliability and validity. The research findings confirm that tourist satisfaction helps mediate the relationship between each emotional factor and visitors’ intentions to revisit spiritual-cultural sites. Four factors influencing tourist satisfaction in Vietnam are: (1) individual learning and research needs; (2) personal preference; (3) perceived value of site; and (4) religious belief. The fi ndings from the tests …


The Influence Of Trauma And Tradition In Culinary Conformity And Chef Retention: Is Institutional Isomorphism Forcing Culinary Homogeneity Impacting Chef Retention?, Kevin Ward May 2024

The Influence Of Trauma And Tradition In Culinary Conformity And Chef Retention: Is Institutional Isomorphism Forcing Culinary Homogeneity Impacting Chef Retention?, Kevin Ward

Dublin Gastronomy Symposium

For chefs, the kitchen is not merely a workplace. It is a complex socio-cultural domain shaped by history, tradition, and societal expectations, where a separate world view is shared, along with the ritual customs, artefacts and practices that define them as a tribe. Indeed chefs have a distinctive transformative power as role models, with the capacity to bestow symbolic meaning to food, the fabric of our memories, societies, and daily practices. The culinary domain, like any other institution, is defined not solely by its creations, but also by its perpetuated lived experiences including traumas, memories or traces, created and preserved …


No Time For Tea: Hidden Figures Of The Dutch Tea Industry, Annette Kappert, Lysbeth Vink May 2024

No Time For Tea: Hidden Figures Of The Dutch Tea Industry, Annette Kappert, Lysbeth Vink

Dublin Gastronomy Symposium

This paper explores the historical role women played in promoting, distributing, and establishing tea consumption in The Netherlands. Despite being the first nation to introduce tea to the Western world, and the abundance of literature and images documenting women as sapless tea drinkers, languishing their afternoons away, entertaining and sipping the amber brew in their tea houses, the latter is far from reality. Preliminary research indicates Dutch women were instrumental in establishing an elite tea industry in The Netherlands and beyond. Aptly the authors utilized the archives to explore visual and narrative data dating from 1610 to present, to find …


Workplace Trauma In Professional Kitchens: Experiences Of Part-Time Undergraduate Culinary Arts Students In Ireland, Orla Mc Connell, Gillian Larkin May 2024

Workplace Trauma In Professional Kitchens: Experiences Of Part-Time Undergraduate Culinary Arts Students In Ireland, Orla Mc Connell, Gillian Larkin

Dublin Gastronomy Symposium

As the hospitality industry continues to struggle with attracting and retaining employees, chefs in particular, research on culture in kitchens continues to grow. A recent report in Ireland exposed a culture of bullying and harassment of employees in the hospitality sector. Internationally, researchers have explored the complexity of navigating, belonging, and coping in professional kitchens and have subsequently identified how trauma is embedded in the practice of cooking and serving food. The research to date has largely focused on the perspectives of cooks, and chefs, particularly those who work in elite restaurants, so little is known about the student experience. …


Between Memory And History: Irish Pubs As Sites Of Memory And Invention, Perry Share, Moonyoung Hong May 2024

Between Memory And History: Irish Pubs As Sites Of Memory And Invention, Perry Share, Moonyoung Hong

Dublin Gastronomy Symposium

The pub has been at the centre of Irish culture and identity for at least two centuries, has become a pillar of the Irish tourism “product,” and an export commodity as thousands of themed “Irish pubs” have been established across the world in the last number of decades, supplementing existing establishments that have served the global Irish community. This paper draws on key themes from the diverse material in our upcoming academic volume on the Irish pub, to be published by Cork University Press, later in 2024. The book brings together contributions from scholars of history, sociology, design, literature, culinary …


Mass Tourism Management In Sintra World Heritage Site: The Role Of Tourist Guides, Luis Miguel Brito, Ilidia Carvalho May 2024

Mass Tourism Management In Sintra World Heritage Site: The Role Of Tourist Guides, Luis Miguel Brito, Ilidia Carvalho

International Journal of Tour Guiding Research

Information is power. Tourist guides hold this power as information givers, representatives of the tourists in the sites they visit and vice versa, and they can also persuade the tourists to do what is more convenient in each situation, thus contributing to sustainability through their interpretation. Arguably, in a situation of mass tourism, they can be very helpful. Mass tourism is viewed negatively by various intellectual currents and some critics in the field. It is usually associated with a lack of interest in culture, and it is understood as harmful to nature. It is in opposition to alternative, responsible, and …


Navigating The Pathway To Entrepreneurship For Persons With Disabilities: Insights From An Irish Context, Thomas M. Cooney, Martina Brophy, Ahsan Habib Mar 2024

Navigating The Pathway To Entrepreneurship For Persons With Disabilities: Insights From An Irish Context, Thomas M. Cooney, Martina Brophy, Ahsan Habib

Reports

This report is a study of the challenges facing persons with disabilities who want to start a business in Ireland. It profiles the community and identifies the distinctive barriers to entrepreneurship that persons with disabilities endure. The report concludes by offering a series of recommendations regarding what actions should be taken to improve the pathway to entrepreneurship for persons with disabilities in Ireland.


English Language Challenges Faced By Licensed Guide Interpreters In Japan, Naoko Tanaka Jan 2024

English Language Challenges Faced By Licensed Guide Interpreters In Japan, Naoko Tanaka

International Journal of Tour Guiding Research

This study investigates the challenges licensed guide interpreters in Japan encounter related to using the English language by examining foreign language tour guides’ use of English through interviews and surveys. The findings reveal that guides prioritise effectively conveying information and cautionary points to guests. They adjust their speaking speed, pronunciation, volume, vocabulary, and sentence structures to ensure easy understanding. Approximately 80% of the vocabulary used is at or below B2 level of the Common European Framework of Reference for Languages (CEFR), indicating the issues which non-native speakings guides face. Moreover, they use various methods to confirm understanding, such as repeating …


Exploring Pilgrims’ Perceptions Of Islamic Tour Operators In The United Kingdom: Insights For Improved Services, Shabir Ahmad, Kamran Siddiqui Jan 2024

Exploring Pilgrims’ Perceptions Of Islamic Tour Operators In The United Kingdom: Insights For Improved Services, Shabir Ahmad, Kamran Siddiqui

International Journal of Religious Tourism and Pilgrimage

In recent years, religious tourism has gained popularity worldwide, with millions of people travelling to different destinations for religious purposes. The United Kingdom has a growing Muslim population, and Islamic religious tourism is no exception. However, little research has been conducted on the pilgrim’s perceptions of Islamic religious tour operators in the United Kingdom. Understanding these perceptions is essential for tour operators to provide better services and attract more customers. The present study aims to contribute to Islamic tourism research by assessing the perceptions of pilgrims toward religious tour operators in the United Kingdom. Employing a snowball sampling technique, this …


Spiritual Experience At The Arbaeen Pilgrimage: The Case Of Iranian Pilgrims, Ali Movahed, Mehdi Moazzeni, Behnam Kian Jan 2024

Spiritual Experience At The Arbaeen Pilgrimage: The Case Of Iranian Pilgrims, Ali Movahed, Mehdi Moazzeni, Behnam Kian

International Journal of Religious Tourism and Pilgrimage

Pilgrimages and other trips with spiritual motivation are one of the first forms of tourism, and today pilgrimage tourism in all its forms has become an important part of the global tourism market. The Arbaeen pilgrimage on foot is a memorable journey on the way to Karbala in Iraq, and most pilgrims, especially Iranians, choose to walk to Karbala from the city of Najaf for this purpose. The purpose of this study is to examine the experiences of Iranian pilgrims who participate in the Arbaeen pilgrimage on foot and to explore what the pilgrims themselves say about their experiences, as …


Integration Of Islamic Religious Values And Javanese Culture In The Development Of Pilgrimage Tourism In Ngawonggo, Indonesia, Mahatva Yoga Adi Pradana, Darsono Wisadirana, Muhammad Lukman Hakim, Ahmad Imron Rozuli Jan 2024

Integration Of Islamic Religious Values And Javanese Culture In The Development Of Pilgrimage Tourism In Ngawonggo, Indonesia, Mahatva Yoga Adi Pradana, Darsono Wisadirana, Muhammad Lukman Hakim, Ahmad Imron Rozuli

International Journal of Religious Tourism and Pilgrimage

Spiritual tourism prioritising religious aspects, is one of East Java’s oldest forms of tourism, especially in Malang district. This form of tourism has long developed since combining Islamic and Javanese values. The concept emerged along with the Indonesian halal tourism brand. As a form of contribution to the development of religious tourism, this study seeks to show the existence of traditional relations in aspects of Islamic pilgrimage as a form of tourist behaviour which involves visiting historical tourism in tourist villages. This research uses a qualitative methods with a case study which includes interviews and participatory observation that aims to …


Exploring The Potential Of Halal Tourism In A Non-Muslim Destination: The Case Of Portugal, João Domingues, Sofia Almeida Jan 2024

Exploring The Potential Of Halal Tourism In A Non-Muslim Destination: The Case Of Portugal, João Domingues, Sofia Almeida

International Journal of Religious Tourism and Pilgrimage

Halal Tourism has emerged as one of the most rapidly growing and auspicious market segments within the tourism industry. The main goal of this study is to ascertain whether Portugal has the necessary capabilities to develop a sustainable and competitive halal tourism market and if it can attract Muslim travellers. This research applied a qualitative methodology based on in-depth interviews with representatives of businesses companies and institutions from various subsectors of the tourism industry. Moreover, a netnographic technique was applied to gather secondary information. The results reveal that despite Portugal having full potential and all the conditions to develop halal …


Religious Tourism At Tana Chirkos & St. Kirstos Semra: Contemporary Issues And Prospects For Sustainable Tourism, Dagnachew Nega Jan 2024

Religious Tourism At Tana Chirkos & St. Kirstos Semra: Contemporary Issues And Prospects For Sustainable Tourism, Dagnachew Nega

International Journal of Religious Tourism and Pilgrimage

Religious tourism is not a new phenomenon or new practice. It has recently received considerable attention in both academia and the public at large. However, even though Ethiopia is endowed with a variety of religious tourism activities, its contemporary issues, and future prospects haven’t been utilised, outlined and managed. In the Amhara region, in the South Gondar zone, Tana Chirkos and Kirstos Semra are among the outstanding sites where lots of religious travellers are going and religious tourism activities are held. Thus, this study stands with the general objective of investigating the issues and future prospects of religious tourism development …


Tools To Persevere Towards A Challenging Goal: Lessons Learned About Grit Along The Way Of St. James, Ana Rita Nunes, Tânia Moreira, Armanda Pereira, Cleia Zanatta, Luísa Mota Ribeiro, Pedro Rosário Jan 2024

Tools To Persevere Towards A Challenging Goal: Lessons Learned About Grit Along The Way Of St. James, Ana Rita Nunes, Tânia Moreira, Armanda Pereira, Cleia Zanatta, Luísa Mota Ribeiro, Pedro Rosário

International Journal of Religious Tourism and Pilgrimage

Understanding the factors contributing to increased perseverance and passion toward long-term goals is an ongoing research challenge. The present study explores the inner drive of individuals to achieve meaningful goals over time, despite setbacks and challenges. The scenario chosen to uncover grit processes was the Way of St. James, a long pilgrimage demanding participants’ perseverance and passion for achieving their goals, despite hardship. Semi-structured interviews were conducted with thirty-one individuals completing the Way of St. James. Thematic analysis indicated three key themes contributing to improve the participants’ perseverance along the walk: behavioural tools (e.g., setting behavioural and time management goals), …


Santuario (Shrines): The Sustainable Religious Tourism Management Of Selected Philippine Congregation-Managed Marian Shrines, Janine Patricia P. Chuajap, Rizyl May C. Diamante, Angela Gabrielle S. Donguez, Francesca D. Metrillo, Chrisalyn O. Miralles, Renz Vincent C. Quicio, Roland D. Mactal, Jame Monren T. Mercado Jan 2024

Santuario (Shrines): The Sustainable Religious Tourism Management Of Selected Philippine Congregation-Managed Marian Shrines, Janine Patricia P. Chuajap, Rizyl May C. Diamante, Angela Gabrielle S. Donguez, Francesca D. Metrillo, Chrisalyn O. Miralles, Renz Vincent C. Quicio, Roland D. Mactal, Jame Monren T. Mercado

International Journal of Religious Tourism and Pilgrimage

This study assesses how sustainable tourism management is implemented in selected Philippine Marian Shrines, managed by religious congregations. In conducting the study, the researchers used a qualitative case study approach, as the data were collected using Focus Group Discussion (FGD). The study’s key informants (n=27) are the stakeholders of the two selected study sites. These include the congregation, staff members, tourism-related business owners, Barangay government representatives, local police officers, and local tourism representatives. The Repertory Grid methodology was utilised to analyse the data gathered. From the findings, the researchers developed the I.T.S.P. (Immersion, Tutelage, Stewardship, and Proposition): Sustainable Religious Tourism …


Exploring The Significance Of The Traditional Chef’S Uniform In Making Sense Of Professionalism In Culinary Arts Using Interpretative Phenomenological Analysis, Orla Mc Connell Jan 2024

Exploring The Significance Of The Traditional Chef’S Uniform In Making Sense Of Professionalism In Culinary Arts Using Interpretative Phenomenological Analysis, Orla Mc Connell

European Journal of Food Drink and Society

Previous studies have found that professionalism is an important success factor for chefs. Yet, research on what professionalism “means” to chefs, and how they “make sense” of it, is currently underexplored. While there is some evidence of the significance of the traditional chef’s uniform in professional identity formation, it also needs further consideration. Culinary arts lecturers and chefs have already contributed to these discussions, but the student voice remains largely unknown. Alongside this, there is no prior research specifically on professionalism in culinary arts in Ireland. Therefore, a research gap emerged, which this paper intends to address. Using interpretative phenomenological …


A Review On Machine Learning Methods For Customer Churn Prediction And Recommendations For Business Practitioners, Awais Manzoor, M. Atif Qureshi, Etain Kidney, Luca Longo Jan 2024

A Review On Machine Learning Methods For Customer Churn Prediction And Recommendations For Business Practitioners, Awais Manzoor, M. Atif Qureshi, Etain Kidney, Luca Longo

Articles

Due to market deregulation and globalisation, competitive environments in various sectors continuously evolve, leading to increased customer churn. Effectively anticipating and mitigating customer churn is vital for businesses to retain their customer base and sustain business growth. This research scrutinizes 212 published articles from 2015 to 2023, delving into customer churn prediction using machine learning methods. Distinctive in its scope, this work covers key stages of churn prediction models comprehensively, contrary to published reviews, which focus on some aspects of churn prediction, such as model development, feature engineering and model evaluation using traditional machine learning-based evaluation metrics. The review emphasises …


Meeting The Sustainability Challenges: An Assessment Of Entrepreneurial Education, Anna Zherdeva, Intesar Madi, Abrar Alzankawi, Lucia Morales Dr, L. Pop, A. Soler-Dominguez, J.C. Saez Jan 2024

Meeting The Sustainability Challenges: An Assessment Of Entrepreneurial Education, Anna Zherdeva, Intesar Madi, Abrar Alzankawi, Lucia Morales Dr, L. Pop, A. Soler-Dominguez, J.C. Saez

Conference papers

The importance of sustainability and entrepreneurship education is highlighted in this study. The world economies are facing significant challenges as they try to enable the transition towards more sustainable economic and business models. Therefore, at the centre of the transition process, it is critical to consider the role that business education can play and, more specifically, the role of business schools in integrating and supporting the development of skills and competencies that align with our contemporary society's needs. In this paper, we initially assess the need to connect entrepreneurial and sustainability education by exploring the educational offerings at Technological University …


An Analysis Of The Public Participation Processes Employed For An Urban Greenway Project, Maeve O'Connell Jan 2024

An Analysis Of The Public Participation Processes Employed For An Urban Greenway Project, Maeve O'Connell

Articles

The purpose of this study is to examine the public participation mechanisms employed for a proposed new infrastructure project. Public participation is a core characteristic of a contemporary democratic society as policy makers are increasingly encouraged to engage with citizens for learning and legitimacy. Participation is a loose concept with many forms and interpretations. This study explores the key characteristics of public participation formats, challenges to and the criteria for success. This analysis is then applied to the proposed local infrastructure consultation process. An additional survey is designed and its role in the public participation process is assessed. The processes …


Enhancing Inclusive Entrepreneurial Activity Through Community Engagement Led By Higher Education Institutions, Emma O'Brien, Thomas M. Cooney Jan 2024

Enhancing Inclusive Entrepreneurial Activity Through Community Engagement Led By Higher Education Institutions, Emma O'Brien, Thomas M. Cooney

Articles

While supporting entrepreneurship through government intervention has become a global phenomenon, the OECD (2021) has identified that several communities (including women, youth, seniors, unemployed and immigrants) remain under-represented in terms of entrepreneurial activity. Inclusive entrepreneurship policies seek to enhance economic and social inclusion and emphasise the significant contribution that people from within these communities could make to local and regional development if appropriate support was offered. The purpose of this study is to examine how higher education institutions (HEIs) can co-create inclusive entrepreneurial training initiatives with local communities that support economic and social inclusion.


School Of Culinary Arts & Food Technology Autumn Newsletter 2023, James Murphy Oct 2023

School Of Culinary Arts & Food Technology Autumn Newsletter 2023, James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Autumn Edition Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Autumn period of 2023. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. If you would like to support our school and the next Generation of Food, Culinary and Horticulture students, contact us at e: scaft@tudublin.ie


The Pub Snug, Culture Night 2023, James Murphy Sep 2023

The Pub Snug, Culture Night 2023, James Murphy

Other resources

James Murphy: The Pub Snug’ . This presentation and talk explored the origins of pub snugs, their social and cultural contribution, their temporary demise and the renewed interest in pub snugs in 21st century Ireland. It was presented at Culture Night 2023 which took place again on Friday September 22nd as part of the School of Culinary Arts and Food Technology contributions to the overall event which was based in the new multi-disciplinary East Quad Arts Building on our Grangegorman Campus, TU Dublin. This event included exhibitions, performances, seminars and curated talks by students and staff of the Faculty …


Peregrinatio Interrupta: An Eclectic Success Of A Failed Pilgrimage, Noel Buttigieg, Dane Munro Sep 2023

Peregrinatio Interrupta: An Eclectic Success Of A Failed Pilgrimage, Noel Buttigieg, Dane Munro

International Journal of Religious Tourism and Pilgrimage

This study explores the case study of two Quaker nuns, Ms Catherine Evans and Ms Sarah Cheevers. Their coincidental connection with the Mediterranean island of Malta caught the attention of several researchers, primarily interested in the micro history of the Quakers movement. Originally, Evans and Cheevers were entrusted to travel to Jerusalem, expecting to convert Christians at the epicentre of Christianity to Quakerism. After their ship called into the port of Malta en route to the Holy Land, their mission was interrupted due to their polarising and confrontational behaviour towards the Holy Office of the Roman Inquisition. Their intended short …


Fearless Women Travellers: Religion And More, Antonietta Ivona, Donatella Privitera Sep 2023

Fearless Women Travellers: Religion And More, Antonietta Ivona, Donatella Privitera

International Journal of Religious Tourism and Pilgrimage

The term ‘pilgrim’ is derived from the notion of pilgrimage. Historically a pilgrim was as a person who walked to a shrine or holy place out of religious motivation. Also, the experience of pilgrimage embodies the pilgrim’s desire to seek or manifest his or her identity and value as a person. Using gender as a lens, women in all cultures, sometimes even without the ability to read or write, have found ways to travel in spiritual ways of knowing. The testimonies of women travellers go back a long way in the centuries; there are many who have challenged the risks …


Representation Of Pre-Christian Baltic Religion In The Balts’ Road Tourism Route In Lithuania And Latvia, Michael Strmiska Aug 2023

Representation Of Pre-Christian Baltic Religion In The Balts’ Road Tourism Route In Lithuania And Latvia, Michael Strmiska

International Journal of Religious Tourism and Pilgrimage

The Balts’ Road tourism route in Latvia and Lithuania is an interesting example of how religious tourism may be packaged within a framework of cultural heritage tourism. The Balts’ Road offers travellers insight into the medieval Baltic world before the coming of Christianity. In this context, pre-Christian religious beliefs and practices constitute but one dimension of the historical tableau that the tourism route is intended to conjure. This article examines the manner in which the pre-Christian Baltic religion is represented on the Balts’ Road, displaying a certain ambivalence that seems related to the past religious history and current religious power …