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Business

Old Dominion University

Theses/Dissertations

2010

Generation Y

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Awareness Of Cotton Among Generation Y, Keidra Hatchett, Nichole Williams Aug 2010

Awareness Of Cotton Among Generation Y, Keidra Hatchett, Nichole Williams

OTS Master's Level Projects & Papers

The purpose of this study was to determine the awareness and use of cotton in fabric and clothing by Generation Y (college students 18-15) for enhanced product marketing.