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Business

Old Dominion University

Theses/Dissertations

2010

Emotions

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The Effects Of Emotions On Strategic Decision-Making: A China-U.S. Cross-Cultural Experimental Study, Weichu Xu Jan 2010

The Effects Of Emotions On Strategic Decision-Making: A China-U.S. Cross-Cultural Experimental Study, Weichu Xu

Theses and Dissertations in Business Administration

This dissertation examines how two different emotions—pride and guilt—experienced by managers influence their strategic decision-making. Four different aspects of strategic decisions are investigated: risk, comprehensiveness, speed, and resource commitment. The dissertation also investigates how culture moderates the relationship between emotions and different aspects of the strategic decision-making process.

The hypotheses of this study were tested using a 2 x 2 experimental design with two emotions (guilt and pride) and two cultures (U.S. and China). The experimental design used scenarios to elicit these two emotions. Next, PANAS-X scale was used to check the effectiveness of emotion manipulation. Finally, respondents were asked …