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Articles 1 - 30 of 43
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The Effect Of Sustainability Information Disclosure On The Cost Of Equity Capital: An Empirical Analysis Based On Gartner Top 50 Supply Chain Rankings, Lingyu Li, Xianrong Zheng, Shuxi Wang
The Effect Of Sustainability Information Disclosure On The Cost Of Equity Capital: An Empirical Analysis Based On Gartner Top 50 Supply Chain Rankings, Lingyu Li, Xianrong Zheng, Shuxi Wang
Information Technology & Decision Sciences Faculty Publications
While disclosing financial information has been widely proved to reduce the financing cost of a company, the impact of non-financial information, such as sustainability information, disclosing on the financing cost of the company is still in debate. The goal of this paper is to explore the impact of disclosing sustainability-related information on the cost of equity for firms. The paper first introduces the concept of sustainability information disclosure, and then exhibits its benefit through exploring its impact on reducing a firm’s financing cost. It uses the Gartner supply chain top 50 rankings to construct the experiment environment to test for …
Professional Development Newsletter, February 2023, Odu Career Pathways Program, Old Dominion University
Professional Development Newsletter, February 2023, Odu Career Pathways Program, Old Dominion University
Career Pathways
February 2023 issue of ODU Career Pathways Professional Development Newsletter.
Digital Transformation, Applications, And Vulnerabilities In Maritime And Shipbuilding Ecosystems, Rafael Diaz, Katherine Smith
Digital Transformation, Applications, And Vulnerabilities In Maritime And Shipbuilding Ecosystems, Rafael Diaz, Katherine Smith
VMASC Publications
The evolution of maritime and shipbuilding supply chains toward digital ecosystems increases operational complexity and needs reliable communication and coordination. As labor and suppliers shift to digital platforms, interconnection, information transparency, and decentralized choices become ubiquitous. In this sense, Industry 4.0 enables "smart digitalization" in these environments. Many applications exist in two distinct but interrelated areas related to shipbuilding design and shipyard operational performance. New digital tools, such as virtual prototypes and augmented reality, begin to be used in the design phases, during the commissioning/quality control activities, and for training workers and crews. An application relates to using Virtual Prototypes …
Professional Development Newsletter, January 2023, Odu Career Pathways Program, Old Dominion University
Professional Development Newsletter, January 2023, Odu Career Pathways Program, Old Dominion University
Career Pathways
January 2023 issue of ODU Career Pathways Professional Development Newsletter.
A Model Of Build Back Better Utilization: Long-Term Recovery Groups And Post-Disaster Housing Recovery, Eduardo Landaeta, Jesse Richman
A Model Of Build Back Better Utilization: Long-Term Recovery Groups And Post-Disaster Housing Recovery, Eduardo Landaeta, Jesse Richman
Political Science & Geography Faculty Publications
Housing recovery, especially for vulnerable populations, can be a challenging process. Questions regarding whether to rebuild damaged housing and whether to restore it to its previous state or to build back better must be answered. In the United States, Long-Term Recovery Groups (LTRGs) play a crucial role in channeling assistance to vulnerable community members as they embark on housing recovery. However, the experiences of LTRGs have been understudied. To address this gap, the study utilizes interviews with a diverse range of LTRG members and develops an agent-based model following the Overview, Design concepts, and Details (ODD) protocol. The results highlight …
Creating Portfolio Management Concepts For Highly Agile And Innovative Government Research Programs Using Design Thinking And Learn Start Up Methodologies, Vanessa Aubuchon, Resit Unal, Pilar Pazos, Holly Handley, Cindy Daniels
Creating Portfolio Management Concepts For Highly Agile And Innovative Government Research Programs Using Design Thinking And Learn Start Up Methodologies, Vanessa Aubuchon, Resit Unal, Pilar Pazos, Holly Handley, Cindy Daniels
Engineering Management & Systems Engineering Faculty Publications
Managing a research and development (R&D) portfolio presents numerous challenges, such as prioritizing research areas, remaining agile, strategic workforce planning, and measuring return on investment, impact, and innovation. One government R&D program is charged with producing a high degree of innovative, transformational breakthroughs in aviation technology. A practical, structured methodology for strategically prioritizing emerging aviation R&D in such an environment is lacking. The existing multi-criteria decision aid tools are primarily utilized at an enterprise level, take months to set up and collect data, require large teams of experts, are used on an infrequent basis, and are not conducive to a …
A Design Concept For A Tourism Recommender System For Regional Development, Leyla Gamidullaeva, Alexey Finogeev, Mikhail Kataev, Larisa Bulysheva
A Design Concept For A Tourism Recommender System For Regional Development, Leyla Gamidullaeva, Alexey Finogeev, Mikhail Kataev, Larisa Bulysheva
Information Technology & Decision Sciences Faculty Publications
Despite of tourism infrastructure and software, the development of tourism is hampered due to the lack of information support, which encapsulates various aspects of travel implementation. This paper highlights a demand for integrating various approaches and methods to develop a universal tourism information recommender system when building individual tourist routes. The study objective is proposing a concept of a universal information recommender system for building a personalized tourist route. The developed design concept for such a system involves a procedure for data collection and preparation for tourism product synthesis; a methodology for tourism product formation according to user preferences; the …
Social Movements And Institutional Entrepreneurship As Facilitators Of Technology Transition: The Case Of Free/Open-Source Software, Sanjay Jain, Habib A. Islam, Martin C. Goossen, Anil Nair
Social Movements And Institutional Entrepreneurship As Facilitators Of Technology Transition: The Case Of Free/Open-Source Software, Sanjay Jain, Habib A. Islam, Martin C. Goossen, Anil Nair
Management Faculty Publications
We integrate insights from the literature on social movements and institutional entrepreneurship into the strategic niche management (SNM) and multilevel perspective (MLP) frameworks to understand the emergence of Linux, a free/open-source operating system, in a regime dominated by proprietary operating systems such as Unix and Windows NT. Employing a “microhistories” methodology, we document how actors in the free/open-source movement took steps that enabled an alternate technological niche to form, gain momentum and eventually infiltrate the extant regime. Our account delineates the key role that actors play in shaping the identity of a niche, amplifying its presence, and finally mainstreaming it. …
Competition And Sensegiving: Nonprofit Markets And Organizational Signaling, Adam Eckerd, Jacob Fowles, Jamie Levine Daniel, Riley Sandel
Competition And Sensegiving: Nonprofit Markets And Organizational Signaling, Adam Eckerd, Jacob Fowles, Jamie Levine Daniel, Riley Sandel
School of Public Service Faculty Publications
In this paper, we investigate how an organization’s position within its nonprofit marketplace influences how nonprofits convey images about themselves to their stakeholders. We discuss the nature of competition in the nonprofit sector and explore the different competitive positions that nonprofits find themselves in. We assess how this positionality affects the ways that nonprofits attempt to convey images, or senses, of themselves to external audiences. We find that these sensegiving approaches are affected by competition, particularly when considered together with the stage of the organization’s lifecycle.
Ownership Of Esg Characteristics, Mark E. Bateman, Lisa R. Goldberg
Ownership Of Esg Characteristics, Mark E. Bateman, Lisa R. Goldberg
School of Public Service Faculty Publications
A portfolio can be viewed as the collection of the businesses, policies and practices of constituent companies. We measure investors' Ownership of this collection. Ownership metrics aggregate an assortment of company specific Environmental, Social and Governance (ESG) characteristics to the portfolio level, and they can inform investment and engagement decisions. Relative to a benchmark, investor Ownership is active and satisfies a zero-sum property, which underscores the distinction between Ownership and impact. Ownership of ESG characteristics may be interpreted as ascribing ethical responsibility, but that conclusion and any decisions that result from it belong to the investor.
Detecting Deceptive Dark-Pattern Web Advertisements For Blind Screen-Reader Users, Satwick Ram Kodandaram, Mohan Sunkara, Sampath Jayarathna, Vikas Ashok
Detecting Deceptive Dark-Pattern Web Advertisements For Blind Screen-Reader Users, Satwick Ram Kodandaram, Mohan Sunkara, Sampath Jayarathna, Vikas Ashok
Computer Science Faculty Publications
Advertisements have become commonplace on modern websites. While ads are typically designed for visual consumption, it is unclear how they affect blind users who interact with the ads using a screen reader. Existing research studies on non-visual web interaction predominantly focus on general web browsing; the specific impact of extraneous ad content on blind users' experience remains largely unexplored. To fill this gap, we conducted an interview study with 18 blind participants; we found that blind users are often deceived by ads that contextually blend in with the surrounding web page content. While ad blockers can address this problem via …
A Hybrid Deep Learning Approach For Crude Oil Price Prediction, Hind Aldabagh, Xianrong Zheng, Ravi Mukkamala
A Hybrid Deep Learning Approach For Crude Oil Price Prediction, Hind Aldabagh, Xianrong Zheng, Ravi Mukkamala
Computer Science Faculty Publications
Crude oil is one of the world’s most important commodities. Its price can affect the global economy, as well as the economies of importing and exporting countries. As a result, forecasting the price of crude oil is essential for investors. However, crude oil price tends to fluctuate considerably during significant world events, such as the COVID-19 pandemic and geopolitical conflicts. In this paper, we propose a deep learning model for forecasting the crude oil price of one-step and multi-step ahead. The model extracts important features that impact crude oil prices and uses them to predict future prices. The prediction model …
Assessing Univariate And Multivariate Normality In Pls-Sem, Kathy Qing Ma, Weiyong Zhang
Assessing Univariate And Multivariate Normality In Pls-Sem, Kathy Qing Ma, Weiyong Zhang
Information Technology & Decision Sciences Faculty Publications
Partial least squares structural equation modeling (PLS-SEM) has gained popularity among researchers in part due to its relaxed requirement for multivariate normality. One important step in performing structural equation modeling (SEM) is to test the normality assumption. In this paper, we illustrate how to assess univariate and multivariate normality in PLS-SEM using WarpPLS.
Protecting Low-Income Consumers In The Era Of Digital Grocery Shopping: Implications For Wic Online Ordering, Qi Zhang, Priyanka Patel, Caitlin M. Lowery
Protecting Low-Income Consumers In The Era Of Digital Grocery Shopping: Implications For Wic Online Ordering, Qi Zhang, Priyanka Patel, Caitlin M. Lowery
Community & Environmental Health Faculty Publications
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is now expected to allow participants to redeem their food benefits online, i.e., via online ordering, rather than only in-store. However, it is unclear how this new benefit redemption model may impact participants’ welfare since vendors may have an asymmetric information advantage compared with WIC customers. The WIC online ordering environment may also change the landscape for WIC vendors, which will eventually affect WIC participants. To protect WIC consumers’ rights in the new online ordering model, policymakers need an appropriate legal and regulatory framework. This narrative review provides that …
Psychometric Properties Of The Persian Version Of Consideration Of Future Safety Consequence (Cfsc) Scale, Fazel Rajabi, Hamidreza Mokarami, Payam Farhadi, Sean Banaee, Mehdi Jahangiri
Psychometric Properties Of The Persian Version Of Consideration Of Future Safety Consequence (Cfsc) Scale, Fazel Rajabi, Hamidreza Mokarami, Payam Farhadi, Sean Banaee, Mehdi Jahangiri
Community & Environmental Health Faculty Publications
Background: Personality traits, due to having a relative stability, are important factors for predicting employees’ safety behavior. Consideration of Future Safety Consequence (CFSC) is a personality trait that was recently introduced to predict the safety behaviors. The purpose of this study was to translate and assess the psychometric properties of the Persian version of the CFSC scale.
Methods: In the first stage of this cross-sectional study, the instrument was prepared by the forward-backward forward translation technique and evaluated by 487 employees of a gas refinery. The validity of the scale was evaluated through face, concurrent, validity, and construct validity. The …
A Systematic Review Of Marketing Practices Used In Online Grocery Shopping: Implications For Wic Online Ordering, Leslie Hodges, Caitlin M. Lowery, Priyanka Patel, Joleen Mcinnis, Qi Zhang
A Systematic Review Of Marketing Practices Used In Online Grocery Shopping: Implications For Wic Online Ordering, Leslie Hodges, Caitlin M. Lowery, Priyanka Patel, Joleen Mcinnis, Qi Zhang
Community & Environmental Health Faculty Publications
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge gap in how these strategies may influence WIC participants who choose to shop for WIC foods online. This review examines the relevant literature to (1) identify food marketing strategies used in online grocery shopping platforms, (2) understand how these strategies influence consumer behavior and consumer …
How Do Sustainability Stakeholders Seize Climate Risk Premia In The Private Cleantech Sector, Lingyu Li, Xianrong Zheng
How Do Sustainability Stakeholders Seize Climate Risk Premia In The Private Cleantech Sector, Lingyu Li, Xianrong Zheng
Information Technology & Decision Sciences Faculty Publications
This paper explores the strategies and practices of capturing climate risk premia for venture capital (VC) fund managers and entrepreneurs in the private cleantech sector. It also examines the impact of the feed-in tariffs (FITs) policy on the management of cleantech investments. It is shown that a longer investment period, less investment capital in cleantech investment management strategies, and optimistic climate risk management practices will help investors to better capture climate risk premia. In fact, the FITs policy will give rise to VC fund managers and entrepreneurs having a positive view regarding the prospects of the cleantech sector, motivating them …
Machine-Learning-Based Vulnerability Detection And Classification In Internet Of Things Device Security, Sarah Bin Hulayyil, Shancang Li, Li Da Xu
Machine-Learning-Based Vulnerability Detection And Classification In Internet Of Things Device Security, Sarah Bin Hulayyil, Shancang Li, Li Da Xu
Information Technology & Decision Sciences Faculty Publications
Detecting cyber security vulnerabilities in the Internet of Things (IoT) devices before they are exploited is increasingly challenging and is one of the key technologies to protect IoT devices from cyber attacks. This work conducts a comprehensive survey to investigate the methods and tools used in vulnerability detection in IoT environments utilizing machine learning techniques on various datasets, i.e., IoT23. During this study, the common potential vulnerabilities of IoT architectures are analyzed on each layer and the machine learning workflow is described for detecting IoT vulnerabilities. A vulnerability detection and mitigation framework was proposed for machine learning-based vulnerability detection in …
Component Maintenance Strategies And Risk Analysis For Random Shock Effects Considering Maintenance Costs, Chao Zhang, Yadong Zhang, Hongyan Dui, Shaoping Wang, Mileta Tomovic
Component Maintenance Strategies And Risk Analysis For Random Shock Effects Considering Maintenance Costs, Chao Zhang, Yadong Zhang, Hongyan Dui, Shaoping Wang, Mileta Tomovic
Engineering Technology Faculty Publications
Maintenance can improve a system’s reliability in a long operation period or when a component has failed. The reliability modeling method that uses the stochastic process degradation model to describe the system degradation process has been widely used. However, the existing reliability models established using stochastic processes only consider the internal degradation process, and do not fully consider the impact of external random shocks on their reliability modeling. Furthermore, the existing theory of importance does not consider the actual factors of maintenance cost. In this paper, based on the reliability modeling of random processes, the degradation rate under the influence …
Digital Energy Platforms Considering Digital Privacy And Security By Design Principles, Umit Cali, Marthe Fogstad Dynge, Ahmed Idries, Sambeet Mishra, Ivanko Dmytro, Naser Hashemipour, Murat Kuzlu, Aleksandra Mileva (Ed.), Steffen Wendzel (Ed.), Virginia Franqueira (Ed.)
Digital Energy Platforms Considering Digital Privacy And Security By Design Principles, Umit Cali, Marthe Fogstad Dynge, Ahmed Idries, Sambeet Mishra, Ivanko Dmytro, Naser Hashemipour, Murat Kuzlu, Aleksandra Mileva (Ed.), Steffen Wendzel (Ed.), Virginia Franqueira (Ed.)
Engineering Technology Faculty Publications
The power system and markets have become increasingly complex, along with efforts to digitalize the energy sector. Accessing flexibility services, in particular, through digital energy platforms, has enabled communication between multiple entities within the energy system and streamlined flexibility market operations. However, digitalizing these vast and complex systems introduces new cybersecurity and privacy concerns, which must be properly addressed during the design of the digital energy platform ecosystems. More specifically, both privacy and cybersecurity measures should be embedded into all phases of the platform design and operation, based on the privacy and security by design principles. In this study, these …
Development Of Sensing And Programming Activities For Engineering Technology Pathways Using A Virtual Arduino Simulation Platform, Murat Kuzlu, Vukica Jovanovic, Otilia Popescu, Salih Sarp
Development Of Sensing And Programming Activities For Engineering Technology Pathways Using A Virtual Arduino Simulation Platform, Murat Kuzlu, Vukica Jovanovic, Otilia Popescu, Salih Sarp
Engineering Technology Faculty Publications
The Arduino platform has long been an efficient tool in teaching electrical engineering technology, electrical engineering, and computer science concepts in schools and universities and introducing new learners to programming and microcontrollers. Numerous Arduino projects are widely available through the open-source community, and they can help students to have hands-on experience in building circuits and programming electronics with a wide variety of topics that can make learning electrical prototyping fun. The educational fields of electrical engineering and electrical engineering technology need continuous updating to keep up with the continuous evolution of the computer system. Although the traditional Arduino platform has …
What Type Of Central Banker Dampens The Political Business Cycle? The Case Of Africa, Christine Strong
What Type Of Central Banker Dampens The Political Business Cycle? The Case Of Africa, Christine Strong
Economics Faculty Publications
This article investigates the extent to which central bank independence can help to reduce political business cycles in Africa. Like previous studies, we find evidence of political cycles in our sample of 34 African countries for the period 1980–2018, but our findings show that politicians' ability to manipulate both fiscal and monetary policy depends on the degree of alliance between the fiscal authority and the monetary authority. Indeed, our analysis reveals that the political business cycle worsens when the central banker is an ally whereas a non‐ally central banker is associated with a decrease in the ability of the incumbent …
The Choice Of Technology In Economic Development, Lei Wen, Haiwen Zhou
The Choice Of Technology In Economic Development, Lei Wen, Haiwen Zhou
Economics Faculty Publications
The impact of capital accumulation on job creation is an important and interesting issue in economic development. This model provides a general-equilibrium framework for studying technology choice with unemployment in a developing economy based on micro-foundations. Unemployment in the urban sector results from the existence of efficiency wages. Manufacturing firms engage in oligopolistic competition and choose technologies to maximise profits. A more advanced technology uses more capital and less labour. In the steady state, an increase in the amount of capital induces firms to choose more advanced technologies and the wage rate increases. While a higher capital stock always induces …
The Potential And Peculiarities Of Perma: A Meta-Analysis Of Two Well-Being Measures With Working Samples, William P. Jimenez, Xiaoxiao Hu, Rebecca Garden, Asiye Zeytonli
The Potential And Peculiarities Of Perma: A Meta-Analysis Of Two Well-Being Measures With Working Samples, William P. Jimenez, Xiaoxiao Hu, Rebecca Garden, Asiye Zeytonli
Psychology Faculty Publications
In the first meta-analysis of the PERMA well-being framework (i.e., positive emotions, engagement, positive relationships, meaning, accomplishment), we cumulated 692 effect sizes (k = 33 independent samples, N = 10,050 workers). Average reliability did not meet the conventional ɑ = .70 threshold for engagement measured with the PERMA-Profiler or the Workplace PERMA Profiler or for negative emotions measured with the former. Overall, PERMA dimensions were strongly intercorrelated, and model comparisons suggested multidimensionality. We also summarized PERMA’s relationships with some conceptual antecedents (conscientiousness, loneliness); correlates (happiness, negative emotions); and outcomes (physical health, depressive symptoms, overall …
Accounting Reporting Complexity, Audit Engagement Partner Mandatory Rotation, And Audit Quality, Clement Chen, Zhenfeng Liu, Wenye Tang, Ling Tuo
Accounting Reporting Complexity, Audit Engagement Partner Mandatory Rotation, And Audit Quality, Clement Chen, Zhenfeng Liu, Wenye Tang, Ling Tuo
Accounting Faculty Publications
This paper investigates the influence of a firm's accounting reporting complexity (ARC) on financial statement audit quality. We predict and find that there is a non‐linear relationship between a firm's ARC and audit quality. Specifically, a more complex accounting environment—measured by ARC—leads to higher quality audits, but this effect diminishes when ARC continues to increase. Further analyses reveal that the effect is more salient among client firms that do not purchase non‐audit services (NAS). We also examine whether ARC affects audit quality in the circumstance of mandatory audit partner rotation. Empirical results show a moderating effect of ARC on the …
Athletic Trainers' Perceptions Of Salary Negotiation Decision-Making During The Hiring Process, Julie M. Cavallario, Kim Detwiler, Leanne Jones, Indigo White
Athletic Trainers' Perceptions Of Salary Negotiation Decision-Making During The Hiring Process, Julie M. Cavallario, Kim Detwiler, Leanne Jones, Indigo White
Rehabilitation Sciences Faculty Publications
Context: Appropriate salaries for athletic trainers (ATs) have been a contentious topic for decades. While professional advocacy efforts to increase ATs' salaries have gained traction, little is known about ATs' experiences with negotiation during the hiring process.
Objective: To explore the reasons, influences, and factors influencing ATs' negotiation decisions.
Design: Qualitative study.
Setting: Individual video interviews.
Patients or other participants: 28 ATs who participated in a previous study and indicated a willingness to participate in the qualitative follow-up were interviewed (17 women, 10 men, 1 non-binary individual; age = 37.8±8.9 years; athletic training experience = 15.1±8.3 years). Of the 28 …
Endogenous Market Choice, Listing Regulations, And Ipo Spread: Evidence From The London Stock Exchange, Hafiz Hoque, John Doukas
Endogenous Market Choice, Listing Regulations, And Ipo Spread: Evidence From The London Stock Exchange, Hafiz Hoque, John Doukas
Finance Faculty Publications
This study examines the endogenous market choice and its impact on underwriter spread if Alternative Investment Market (AIM) IPOs that meet Main Market (MM) listing requirements had issued equity in the MM during the 1995–2021 period. We find that the spread is 1.33% higher in the AIM than the MM for IPO listings that meet the MM listing requirements. This finding suggests that AIM companies, meeting the MM listing requirements, could have saved more than £100 million by going public through the MM than the AIM market. We also find that this spread differential is attributed to the issuing firms' …
Volatility Transmission: Evidence From U.K. Reit & Stock Market Implied Volatility, Mutale Katyoka, Simon Stevenson
Volatility Transmission: Evidence From U.K. Reit & Stock Market Implied Volatility, Mutale Katyoka, Simon Stevenson
Finance Faculty Publications
This paper investigates volatility transmission in the U.K. REIT market. It considers how REIT volatility is related to implied volatility in both the overall stock market as well as that derived from traded options on REIT stocks. The multivariate analysis utilizes both Constant Conditional Correlation (CCC) and Dynamic Conditional Correlation (DCC) GARCH specifications to analyse the interdependence of the data. The findings confirm the presence of volatility transmission across the implied volatility of U.K. REITs, the U.K. implied volatility index, and the U.K. REIT index. The study also applies the variance decomposition approach proposed by Diebold and Yilmaz to examine …
When Does Csr Payoff?, John A. Doukas, Rongyao Zhang
When Does Csr Payoff?, John A. Doukas, Rongyao Zhang
Finance Faculty Publications
We investigate whether firms engaging in corporate social responsibility (CSR) can preserve firm value during normal and unprecedented exogenous adverse events. Our evidence shows, in regular times, a negative relation between CSR engagement and firm value, but under adverse economic conditions, CSR protects firm value by decreasing firm risks. We also find that firms with high managerial attributes engage in greater CSR activities that benefit shareholders in both normal and aberrant financial times. Despite the controversy surrounding CSR, our evidence points out that CSR can be viewed as a set of intangible assets that can improve firm value across good …
How Social Media Influencer Collaborations Are Percieved By Consumers, Veronica L. Thomas, Kendra Fowler, Faegheh Teheran
How Social Media Influencer Collaborations Are Percieved By Consumers, Veronica L. Thomas, Kendra Fowler, Faegheh Teheran
Marketing Faculty Publications
Within the social media community, influencers engage in a variety of collaborative practices such as tagging, reposting content from, or forming partnerships with other influencers and brands. While such collaborative efforts are a known practice, less is understood about how influencer collaborations affect consumers' perceptions of the partnering influencers, specifically when a status differential exists within the collaboration. We suggest that such collaborative practices, specifically those where the focal influencer has a higher status than the collaborating partner, may help to weaken consumers' perceptions that the influencer's actions are purely self‐focused. A pilot study, analyzing both influencer–influencer collaborations and influencer–brand …