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Pettit National Ice Center Public Skate Participation Survey, Andrew Christopher Brown
Pettit National Ice Center Public Skate Participation Survey, Andrew Christopher Brown
Professional Projects
This research project seeks to identify areas that the Pettit National Ice Center can address in order to increase customer satisfaction, thereby transforming infrequent users into repeat clientele. One hundred-fifty individuals were surveyed utilizing a mixed methods approach which produced qualitative and quantitative results for analysis. Key recommendations for the Pettit National Ice Center include providing improved customer service, improving the appearance and quality of equipment inside the facility, increasing its online presence, and identifying potential revenue generators.
Best Practices In Marketing Women's College Basketball, Alex Yoh
Best Practices In Marketing Women's College Basketball, Alex Yoh
Professional Projects
Many women’s college basketball programs struggle in the area of fan attendance. The purpose of this research study is to identify potential contributing factors to this problem. A review of the existing literature helped procure several possibilities including possible failures to locate appropriate target audiences, misguided reliance on winning games to produce fans, distracted fans, lack of star players in the sport, and the inability to produce a sense of belonging among fans. In order to substantiate and/or detail these potential issues, a group of women’s basketball coaches, administrators and team marketers was interviewed. Many of the researched issues were …
Investigating American Cancer Society Volunteer Experience, Kari Liotta
Investigating American Cancer Society Volunteer Experience, Kari Liotta
Professional Projects
The nonprofit sector is crucial for a vital economy, and volunteers are at the core of many of these organizations. Research has shown many different factors related to nonprofit organization success, including volunteer management, recruitment, and retention techniques. This study adds to the current literature by investigating the American Cancer Society Relay For Life Advisory Team and explores what factors have led to the retention of these high-level volunteers, what skill-based trainings have they received throughout their volunteer career with the American Cancer Society, and what sentiment do the volunteers have toward receiving spokesperson training, facilitation training, and coaching training. …
A Need For A Sales Course In Academia, Kevin H. Scholz
A Need For A Sales Course In Academia, Kevin H. Scholz
Professional Projects
Nearly 50% of all college graduates entering the workforce, after earning a business related degree, find themselves initially in a sales role. With only 4.8% of colleges and universities offering a sales course, are the vast majority of recent graduates entering the workforce prepared for a sales role? This exploratory study seeks the feedback of hiring managers in the field to bring awareness to faculty members involved with course selection and academic curriculum design for the purpose of encouraging colleges and universities to consider a sales course. The study provides learning objectives and competencies for a sales course based on …
Roles And Responsibilities Of Nonprofit Boards: The Peace Case, Patrick Kennelly
Roles And Responsibilities Of Nonprofit Boards: The Peace Case, Patrick Kennelly
Professional Projects
This exploratory study identifies the levels of importance and fulfillment of board roles and responsibilities by nonprofit peacemaking organization board members and executive directors. It suggests a three-component framework for understanding board governance. By employing purposive non-probability sampling, this study used board governance instruments, developed by Inglis, Alexander, and Weaver’s (1999), to identify a three-component framework: strategic activities, resource planning, and evaluations for nonprofit organizations whose mission is peacemaking. It examines the relevance of the framework suggested by Inglis, Alexander, and Weaver’s (1999) for nonprofit peacemaking organizations. The results of this study can be used by nonprofit peacemaking organizations to …
The Dual Basis For Subordinate's Perception Of Change, Anthony Senger
The Dual Basis For Subordinate's Perception Of Change, Anthony Senger
Professional Projects
Psychological research has shown that perception often works in a dual-basis in which a person examines a subject and weighs the subject against an ideal and non-ideal scale, independently. There have been few studies though, that have tried to apply this mechanism as a component of the dynamics involved in Leadership Studies, Organizational Behavior, or Change Management. If the mechanism is active in subordinates, then leaders can make better-informed decisions regarding their organizations, based on an understanding that reaction to both their actions and to changes that they enact are based not only on perceived ideal characteristics, but also non-ideal …
Qualitative Study Of The Relationship Between The Employee Engagement Of Certain Employees And The Emotional Intelligence Of Their Respective Leaders, Ann Kulow
Professional Projects
The purpose of this ethnographic qualitative study was to explore the relationships between an employee’s engagement and the emotional and social intelligence of the employee’s manager. The participants were certain employees of a Midwest manufacturer who were chosen by purposeful, criterion sampling. Direct reports of the chosen and consenting leaders were asked to complete a survey designed to measure the employee’s assessment of the social and emotional intelligence of their leaders. A total of 42 reports and 21 managers participated in this portion of the study. The emotional intelligence survey results were coded, reviewed and compared with the engagement survey …
Overcoming Obstacles: Women Entrepreneurs Taking The Lead In Nonprofit Businesses, Theresa Kedinger
Overcoming Obstacles: Women Entrepreneurs Taking The Lead In Nonprofit Businesses, Theresa Kedinger
Professional Projects
Few theoretical models clarify the ways in which a learning experience contributes to entrepreneurial behavior or directly pursuing entrepreneurism. The purpose of this research is to better recognize how women use values, motivations, and desires, through learning experiences, to start a nonprofit organization. Results reveal that, in order to increase the likelihood of females becoming entrepreneurs, they must put themselves in positions where they can have many different experiences. They must be willing to establish networks, overcome societal barriers as well as self-imposed barriers, and reflect upon the experiences they find themselves in, whether they are positive or negative. Such …
Explaining The Alumni Relationship And Giving Tendencies Of Multigeneration Alumni Legacy Families At Marquette University, Lauren Edmonson
Explaining The Alumni Relationship And Giving Tendencies Of Multigeneration Alumni Legacy Families At Marquette University, Lauren Edmonson
Professional Projects
This research examines the donative relationship legacy alumni of Marquette University have with their alma mater. As universities are relying more heavily on donations to finance portions of their budgets, university administration has invested heavily in fundraising offices to identify alumni with strong giving potential. Legacy alumni are a deeply emotionally vested group, with a high giving potential. Previous research has focused on the different determinants of alumni giving; this research focuses specifically on the different generations of legacy families at Marquette (1st, 2nd, 3rd, 4th) and how their donative nature differs from non‐legacy constituents and from each other. Also …
Organizational Culture In Wisconsin Large Law Firms, Susan Balzer Spoerk
Organizational Culture In Wisconsin Large Law Firms, Susan Balzer Spoerk
Professional Projects
Culture can be defined as the collective programming of the mind which distinguishes one group or category of people from another. Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. There are many studies on Organizational Culture applied to corporations. There are very few studies of Organizational Culture applied to law firms. This is a study of Organizational Culture in Wisconsin Large Law Firms. This study does not attempt to define specific cultural knowledge of large Wisconsin law firms but …