Digital Commons Network^™

Development Of Fashion, Bryan Madeira, Gregory Kelley, Alhagi Kebbeh, Natalie Borchuck

ENGL 1102 Showcase

The theme of this Anthology focuses on the development of fashion over recent years. How it has affected people in recent years and how much it has changed over the years. Specifically talking about large brands that have impacted the market. How celebrities have affected the market and made it better. Along with how the Trans community is treated in the community. How they are represented throughout the fashion business. Last talk about the developing market for sneakers. How they have become an investment rather than something to wear for active wear.

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

Vinyle Zine: The Execution Of The Pedagogy Of Pro-Blackness, Kandice Fowlkes

Master of Arts in Professional Writing Capstones

Vinyle zine, is a Black literary magazine pedagogically driven to increase cultural literacy within the African-American community. In order to do this, this magazine must have the foundation of Pro-Blackness as a driving force towards advancing Black people in the ways this platform can offer its service. Vinyle zine allows Black individuals to practice using writing and any art form as their medium of expression –a tool that has been utilized to extol African American truths and increase cultural knowledge. By encouraging expression in art and provoking cultural knowledge, Vinyle zine will continue to encourage Black artists and writers to …

2023- The Twenty-Seventh Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-seventh Annual Symposium of Student Scholars, held on April 18-21, 2023. Includes abstracts from the presentations and posters.

The Impact Of Insult Ad Reads On Podcast Listeners, Jason L. Snyder, Mark D. Cistulli

Atlantic Marketing Journal

Audio podcasts have grown in popularity. Forty-six million Americans tune into an average of six podcasts each week (Nielson, 2020) and ad revenues are projected to top $4 billion by 2024 (IAB, 2022). To enhance the appeal of ads, many podcasters use humor in their ad reads. Although humor can be effective (Weinberger & Gulas, 1992) and reinforce the parasocial relationship between podcaster and audience, are there times when that humor has negative consequences? In this study, we are concerned primarily with the use of insult advertising in which the podcaster uses humor that targes the brand/product being endorsed. Participants …

Transitioning To A Master's Degree Granting University: Implications For Librarian Instruction, Outreach, And Collection Development, Mary A. Aquila Ms., :Laken T. Smith Ms., Jennifer L. Wolfe Mrs.

Transforming Libraries for Graduate Students

Athens State University is located in Athens, Alabama in the northern part of Alabama bordering Giles County, Tennessee. It is one of the only upper-level universities serving juniors, seniors, and graduate students in the country. The student body consists primarily of non-traditional and first-generation students. In 2014, Athens State University was approved to offer a graduate program in Global Logistics and Supply Chain Management in the College of Business by the Alabama Commission on Higher Education (ACHE). Since then, Athens State University has expanded its graduate offerings to include five additional fields of study: Strategic Healthcare Management and Administration, Strategic …

The Role Of African Proverbs In Advancing Information Systems Research, Tiko Iyamu

The African Journal of Information Systems

Despite the richness of African proverbs, they have been muted in information systems (IS) research. This explicitly contributes to the lag in developing information systems and technology solutions for African people by African researchers in African terms. It is on this basis that two related objectives were formulated: (1) to examine the role which African proverbs can play in further advancing IS research, and (2) to understand how the concept can be employed to indigenize IS research. Qualitative data were collected from different sources, and the dimension of social change from structuration theory was employed to examine the role African …

Developing An Ai-Powered Chatbot To Support The Administration Of Middle And High School Cybersecurity Camps, Jonathan He, Chunsheng Xin

Journal of Cybersecurity Education, Research and Practice

Throughout the Internet, many chatbots have been deployed by various organizations to answer questions asked by customers. In recent years, we have been running cybersecurity summer camps for youth. Due to COVID-19, our in-person camp has been changed to virtual camps. As a result, we decided to develop a chatbot to reduce the number of emails, phone calls, as well as the human burden for answering the same or similar questions again and again based on questions we received from previous camps. This paper introduces our practical experience to implement an AI-powered chatbot for middle and high school cybersecurity camps …

Mobile Phones And Social Inclusion Of Women In Africa: A Nigerian Perspective, Naima Hafiz Abubakar, Muhammadou M. O. Kah

The African Journal of Information Systems

Information and communication technologies (ICTs) are increasingly being recognised as vital tools with regards to the social inclusion of women. Specifically, we investigate the effect of mobile phone use on the social inclusion of women in Nigeria. Our study focuses on what these women are able to achieve with their mobile phones and the implication of these achievements on their ability to effectively participate in the society. We draw on a qualitative ethnographic study of resettled northern women in the southern city of Lagos to understand how mobile phone use contributes to their social inclusion. From our analysis, we derive …

A Framework For Accessing Patient Big Data: Ant View Of A South African Health Facility, Sibulela Mgudlwa, Tiko Iyamu

The African Journal of Information Systems

This study was undertaken to develop a framework that can be used to guide analysis when translating and transforming big data into a more purposeful resource for healthcare service delivery in South Africa. It is intended to assist in addressing some of the challenges encountered by healthcare facilities. Qualitative data were collected, with a focus on the types of interactions that happen between actors when accessing and using patients’ big data for healthcare services. Actor-network theory (ANT) was applied as a lens in the analysis of the data, to examine the relationships between actors when accessing and using big data …

2021- The Twenty-Fifth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-fifth Annual Symposium of Student Scholars, held on April 29, 2021. Includes abstracts from the presentations and posters.

Developing An Ai-Powered Chatbot To Support The Administration Of Middle And High School Cybersecurity Camps, Jonathan He, Chunsheng Xin

KSU Proceedings on Cybersecurity Education, Research and Practice

Throughout the Internet, many chatbots have been deployed by various organizations to answer questions asked by customers. In recent years, we have been running cybersecurity summer camps for youth. Due to COVID-19, our in-person camp has been changed to virtual camps. As a result, we decided to develop a chatbot to reduce the number of emails, phone calls, as well as the human burden for answering the same or similar questions again and again based on questions we received from previous camps. This paper introduces our practical experience to implement an AI-powered chatbot for middle and high school cybersecurity camps …

2020 - The Twenty-Fourth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-fourth Annual Symposium of Student Scholars, held on April 16, 2020. Includes abstracts from the presentations and posters.

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …

Student Misconceptions About Cybersecurity Concepts: Analysis Of Think-Aloud Interviews, Julia D. Thompson, Geoffrey L. Herman, Travis Scheponik, Linda Oliva, Alan Sherman, Ennis Golaszewski, Dhananjay Phatak, Kostantinos Patsourakos

Journal of Cybersecurity Education, Research and Practice

We conducted an observational study to document student misconceptions about cybersecurity using thematic analysis of 25 think-aloud interviews. By understanding patterns in student misconceptions, we provide a basis for developing rigorous evidence-based recommendations for improving teaching and assessment methods in cybersecurity and inform future research. This study is the first to explore student cognition and reasoning about cybersecurity. We interviewed students from three diverse institutions. During these interviews, students grappled with security scenarios designed to probe their understanding of cybersecurity, especially adversarial thinking. We analyzed student statements using a structured qualitative method, novice-led paired thematic analysis, to document patterns in …

2018 - The Twenty-Third Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-third Annual Symposium of Student Scholars, held on April 19, 2018. Includes abstracts from the presentations and posters.

Sex May Sell But Gender Identity Predicts: An Investigation Of College Students’ Propensity To Join Entrepreneurship Clubs, Jerald Wallace

Doctor of Business Administration Dissertations

A rich and diverse stream of research has focused on assessing different outcomes between men and women entrepreneurs. Popular stereotypes maintain that women are neither as interested, or successful as entrepreneurs compared to men. However, most past research has used biological sex as a proxy to measure differences between women and men dichotomously. The problem with this approach is that it is an oversimplified approach to a complex issue. To address this problem, the more recent literature suggests the inclusion of more meaningful variables, such as gender identity, an individual’s concept of their traits both masculine and feminine, to assess …

A Further Empirical Investigation Into The Semantic Meaning Of Advertising Price References, Jeffrey Gutenberg, James M. Quinn

Atlantic Marketing Journal

Abstract – This study extends a well-known investigation of the meaning to consumers of commonly used comparative advertising pricing claims (e.g. “compare at”) by employing a broader demographic representation of respondents than the student sample which was used in the original research. Large and statistically significant differences were found between the two groups of respondents yet the main implications for practitioners remain the same.

Corporate Social Responsibility Report Narratives And Analyst Forecast Accuracy, Volkan Muslu, Sunay Mutlu, Suresh Radhakrishnan, Albert Tsang

Faculty and Research Publications

Standalone corporate social responsibility (CSR) reports vary considerably in the content of information released due to their voluntary nature. In this study, we develop a disclosure score based on the tone, readability, length, and the numerical and horizon content of CSR report narratives, and examine the relationship between the CSR disclosure scores and analyst forecasts. We find that CSR reporters with high disclosure scores are associated with more accurate forecasts, whereas low score CSR reporters are not associated with more accurate forecasts than firms who do not issue CSR reports. The findings are robust to controlling for firm characteristics including …

Cover Text Steganography: N-Gram And Entropy-Based Approach, Sara M. Rico-Larmer

KSU Proceedings on Cybersecurity Education, Research and Practice

Steganography is an ancient technique for hiding a secret message within ordinary looking messages or objects (e.g., images), also known as cover messages. Among various techniques, hiding text data in plain text file is a challenging task due to lack of redundant information. This paper proposes two new approaches to embed a secret message in a cover text document. The two approaches are n-gram and entropy metric-based generation of stego text. We provide examples of encoding secret messages in a cover text document followed by an initial evaluation of how well stego texts look close to the plain …

Using A Virtual Computing Laboratory To Foster Collaborative Learning For Information Security And Information Technology Education, Abdullah Konak, Michael R. Bartolacci

Journal of Cybersecurity Education, Research and Practice

Virtual computer laboratories have been an excellent technological solution to the problem of providing students with hands-on experimentation in information technology fields such as information security in a cost effective and secure manner. A virtual computer laboratory was utilized in this work as a collaborative environment for student learning with the goal of measuring its effect on student learning and attitudes toward laboratory assignments. Experiments were carried out utilizing specially-designed computer-based laboratory activities that included student assessments and surveys upon their completion. The experiments involved both small groups and individual students completing their respective laboratory activities and subsequent assessments/surveys. …

The Role Of Educational Technology In Design And Delivery Of Curricula Programmes: A Case Of Steps At A University Of Technology, Patient Rambe Dr

The African Journal of Information Systems

While Universities of Technologies (UoTs) regard the adoption of educational technology for the creation of effective learning environments as one of their defining features, there is limited research on these universities’ innovative use of technologies to transform their curricula design and delivery. This research explores the extent to which educational technology has been integrated into the implementation of new and recurriculated educational programmes under the Strategic Transformation of Educational Programmes and Structures (STEPS) at a UoT. The research employed document analysis and interview data from middle level managers (Deans), curriculum designers and educational technologists. The findings suggest that, except for …

We Want To Do It Our Way: The Neutralisation Approach To Managing Information Systems Security By Small Businesses, Kennedy Njenga, Pierre Jordaan

The African Journal of Information Systems

Small businesses thrive in the developing economy of South Africa and address the important issue of unemployment and poverty that exists in the country. A large number of these businesses can be found in the province of Gauteng due to the large and diverse economic contribution the province delivers to the economy of South Africa. With the increased use of Information Systems (IS) by small businesses across the Gauteng province and in South Africa generally, there is increasingly constant exposure to information security risks. Interestingly, standards such as NISTIR 7621 specifically tailored to small businesses and which could offer great …

Taking The Plunge: Online Data Collection Using Mturk, L. Jean Harrison-Walker

Atlantic Marketing Association Proceedings

Mechanical Turk, an online crowdsourcing service created in 2005 by Amazon.com, is gaining in popularity among academics as a source of subjects for survey research. The initial attraction is based on access to a very large pool of participants who can be accessed online producing rapid response at low cost with minimal effort on the part of the researcher. For the uninitiated, however, the task of designing and running a research project on MTurk is rather daunting.

This paper begins with an introduction to MTurk. We review the language of MTurk and explain how a researcher goes about setting up …

Usage Of Mobile Technology In Women Entrepreneurs: A Case Study Of Uganda, Mary -. Komunte

The African Journal of Information Systems

This study was motivated by the fact that despite Uganda having mobile phone service penetration of as much as 80% of its population, studies of mobile phone usage among women entrepreneurs in developing countries are still rare. Relatively little is known about women’s entrepreneurship and the mobile phone usage. Grounded in Habermas’ Critical Social Theory (CST), this paper applies the theory of emancipation to understand the usage of mobile phones among women entrepreneurs in urban and rural areas of Uganda. To select participants in the study, multi-stage and purposive sampling were used. Data was collected through questionnaire and focus group …

2015 - The Twentieth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twentieth Annual Symposium of Student Scholars, held on April 16, 2015. Includes abstracts from the presentations and posters.

Knowledge Management And The Nigerian Culture – A Round Peg In A Square Hole?, Adeola Bamgboje-Ayodele, Leonie Ellis

The African Journal of Information Systems

Knowledge Management (KM) is a key strategy which many organizations have been leveraging upon because of its potential in achieving competitive advantage. However, factors such as the national culture can impact the efficacy of this strategy. Hence, the aim of this paper is to provide insight into how Nigerian culture influences organizational culture, which in turn influences KM practices in Nigerian organizations. Based on a post-positivist stance, this research employs a descriptive survey approach for the data collection and analysis while also incorporating Hofstede’s cultural dimensions. The findings suggest that the hierarchical nature of the society in Nigeria supports centralized …

Genetic Algorithm Based Model In Text Steganography, Christine K. Mulunda, Peter W. Wagacha, Alfayo O. Adede

The African Journal of Information Systems

Steganography is an ancient art. It is used for security in open systems. It focuses on hiding secret messages inside a cover medium. The most important property of a cover medium is the amount of data that can be stored inside it without changing its noticeable properties. There are many sophisticated techniques with which to hide, analyze, and recover that hidden information. This paper discusses an exploration in the use of Genetic Algorithm operators on the cover medium. We worked with text as the cover medium with the aim of increasing robustness and capacity of hidden data. Elitism is used …

Personal Inner Values – A Key To Effective Face-To-Face Business Communication, Chris A. Manning, Mark R. Waldman, William E. Lindsey, Andrew B. Newberg, Dorianne Cotter-Lockard

Journal of Executive Education

Effective face-to-face oral communication is crucial for organizational performance. Managers must communicate effectively with their subordinates, their peers and superiors to link organizational direction to those at all levels of the organization. In addition, face-to-face oral communications are fundamental to the messaging process between business entities, whether a person is acting for oneself or representing his/her company. Face-to-face oral communication that builds empathic trust and mutual confidence is essential in business, especially in light of the recent “crisis in trust” caused by the 2008 financial market “meltdown” and the widely publicized ethical failures in business that have occurred in the …